Last updated on 2024年6月27日

Here's how you can excel as a team manager in the influencer marketing field.

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Navigating the influencer marketing landscape as a team manager requires a blend of strategic thinking and people skills. Your role is pivotal in orchestrating campaigns that resonate with audiences and align with brand values. By understanding the nuances of influencer partnerships and fostering a collaborative environment, you can lead your team to achieve remarkable success. Embrace the challenge and discover the fulfillment that comes from guiding creative minds towards a common goal, all while staying ahead in the dynamic world of digital marketing.

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Anders Bill

Co-founder at Superfiliate -- covering inspiring creator economy stories
Diego Ospina Martínez

LATOPE LATAM I e-SPORTS I SPORT MARKETING
Jo?o Pedro Xaubet

Inova??o | Marketing de Influenciadores | Creator Economy | Creator Marketing

1 Understand IM

Influencer Marketing (IM) revolves around leveraging individuals with a significant online following to promote products or services. As a team manager, your first step is to deeply understand how IM works, the various platforms used, and the types of influencers that align with your brand's image and goals. You need to be adept at identifying the right influencers, understanding their reach and engagement levels, and knowing how to negotiate partnerships that benefit both the influencer and your brand.

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Diego Ospina Martínez

LATOPE LATAM I e-SPORTS I SPORT MARKETING
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El tema de las plataformas creo que tod@s podemos conocerlos, están los cracks, los que apenas inician y los que como todos, cada día queremos conocer mas y mejorar. sin embargo, en lo personal, esto lo podemos dividir en dos sentidos; Influencer, para aprovechar el alcance de estos, ya sea micro (10K), macro (100K).... los Embajadores de marca que logran ser, sentirse y verse parte de la marca, siguiendo su ADN y objetivos. Con cual te quedas? Cual preferirias en tus campa?as?

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Anders Bill

Co-founder at Superfiliate -- covering inspiring creator economy stories
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Finding the right creators for your brand or platform is literally the golden goose in influencer marketing. It is THE MOST COMMON question I get, 'how do I find the right creators?' This is such a challenging question and requires really subjective taste. More importantly, it requires deep relationship building skills. The best influencer marketers become very close with their talent. They're very focused on retaining that talent over time rather than turning and burning on net new deals

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Jo?o Pedro Xaubet

Inova??o | Marketing de Influenciadores | Creator Economy | Creator Marketing
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Para trabalhar com marketing de influência é importante entender como funciona, os princípios básicos. Muitas equipes de marketing mais tradicionais n?o sabem e/ou n?o conseguem trabalhar com influenciadores pois n?o entendem o mercado, n?o sabem como mensurar resultados e n?o enxergam potencial. Ent?o é importante entender o mercado, tendências, plataformas e etc para ter sucesso nesse mercado.

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2 Cultivate Trust

Trust is the cornerstone of any successful team, especially in the fast-paced influencer marketing field. To excel as a manager, you must build trust with your team by being transparent about goals, expectations, and feedback. Encourage open communication and show genuine interest in your team members' ideas and well-being. When your team trusts you, they're more likely to take creative risks, which can lead to innovative campaigns and a stronger online presence.

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Jo?o Pedro Xaubet

Inova??o | Marketing de Influenciadores | Creator Economy | Creator Marketing
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Como gestor de uma equipe de marketing de influência, assim como em qualquer outra equipe, é importante conseguir a confian?a do time. Seja transparente e compartilhe as metas da companhia, favore?a uma comunica??o aberta, com feedbacks constantes, forne?a seguran?a psicológica para que elas possam dar sugest?es, inova??es e se sentir bem como parte da equipe.

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Varundeep Singh

Founder & CEO @ HeekEntertainment
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No matter at what stage you are, building trust helps you ensure clear communication, work on ideas together and meet deadlines. This builds stronger teams and better results.

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3 Foster Creativity

Creativity is the lifeblood of influencer marketing, and as a team manager, it's your job to foster an environment where creativity can flourish. Encourage brainstorming sessions, celebrate out-of-the-box thinking, and provide your team with the resources they need to stay inspired. Remember that creative processes are often non-linear and require flexibility; be prepared to adapt strategies and embrace new ideas as they arise.

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Anders Bill

Co-founder at Superfiliate -- covering inspiring creator economy stories
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There's some really fun exercises to do here. Have your team choose a 'wishlist' of creators to partner with... literally the most powerful and influential folks you can imagine. Make it clear that these tier-1 creators must be very aligned with the brand. Understanding why your team chose each of these creators will create a very light hearted environment to defining the types of creators you need for your brand.

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Jo?o Pedro Xaubet

Inova??o | Marketing de Influenciadores | Creator Economy | Creator Marketing
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A criatividade é fundamental para uma equipe de marketing de influência, seu papel como gestor é promover um ambiente saudável o suficiente para encorajar a equipe a inovar, dar sugest?es, serem criativos. A criatividade exige flexibilidade, por isso é importante estar preparado enquanto gestor para lidar com a situa??o.

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4 Optimize Workflow

Efficient workflow management is critical to keep up with the fast pace of influencer marketing campaigns. As a team manager, you should implement systems and tools that streamline communication, content approval, and project tracking. This not only helps in maintaining a clear overview of ongoing campaigns but also ensures that deadlines are met and that the team can work collaboratively without unnecessary bottlenecks.

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Shivani Gaurav Mehrotra

?? AI-Powered Linked-360: Elevate Marketing Agencies with 3X Generation, Engagement, and Closing Power in Just 3 Months! ??
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Successful influencer marketing efforts require effective workflow management. ?? - Use project management tools like Asana or Trello for seamless task tracking. ?? - Implement Slack or Microsoft Teams for real-time communication. ?? - Automate repetitive tasks with tools like Zapier. ?? - Set clear deadlines and milestones to keep everyone on track. ? - Regularly review and adjust workflows to improve efficiency. ?? Streamlined workflows ensure your team can focus on creativity and strategy, not logistics. ??

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5 Measure Success

To excel in influencer marketing management, you must understand how to measure the success of your campaigns. Familiarize yourself with key performance indicators (KPIs) such as engagement rates, conversion rates, and return on investment (ROI). By regularly analyzing these metrics, you can make informed decisions about future campaigns, adjust strategies as needed, and demonstrate the value of your team's work to stakeholders.

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Diego Ospina Martínez

LATOPE LATAM I e-SPORTS I SPORT MARKETING
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Tenemos varias experencias donde las campa?as no salen muchas veces como deberían o se esperan. El tener la oportunidad de contar con algunos de ellos, es importante perfilar muy bien la conexión tanto con objetivos como el ADN de la misma. Los KPI′s se validarán de acuerdo al objetivo, ya sea alcance, impactos, CPC... que te llevarán a medir el éxito.

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6 Lead by Example

Leading by example is essential in any management role. In influencer marketing, this means staying updated on industry trends, being willing to experiment with new platforms and strategies, and showing enthusiasm for the creative process. Your passion and dedication will inspire your team to strive for excellence. By embodying the qualities you wish to see in your team members, you set a high standard for performance and professionalism.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Diego Ospina Martínez

LATOPE LATAM I e-SPORTS I SPORT MARKETING
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Nosotros estamos usando la plataforma STRAVA como medio para lograr integrar y construir una comunidad. Para lograr direccionar, alinearnos con los influencer invitados.

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Here's how you can excel as a team manager in the influencer marketing field.

1

2

3

4

5

6

7

1 Understand IM

2 Cultivate Trust

3 Foster Creativity

4 Optimize Workflow

5 Measure Success

6 Lead by Example

7 Here’s what else to consider

Influencer Marketing

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Here's how you can excel as a team manager in the influencer marketing field.

1

2

3

4

5

6

7

1 Understand IM

2 Cultivate Trust

3 Foster Creativity

4 Optimize Workflow

5 Measure Success

6 Lead by Example

7 Here’s what else to consider

Influencer Marketing

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感谢您的反馈

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