Here's how you can excel by offering specialized services as a consultant in Corporate Communications.

Excelling as a Corporate Communications consultant hinges on offering specialized services that address specific client needs. For instance, focus on crisis communication, helping companies navigate reputational challenges with poise. In 2017, Pepsi’s crisis response to a controversial ad was strengthened by consulting experts who crafted a clear, empathetic apology. You could also specialize in digital media strategies, guiding brands like Nike to harness social platforms for powerful storytelling. By honing in on niche areas—whether it's executive messaging, internal communications, or public relations—you position yourself as a go-to expert, delivering tailored solutions that drive impactful results for your clients.

To expel in the consultancy business, it is very important to identify and leverage on your niche expertise. Top consulting firms in the world are known my their unique services and expertise in a given area of specialty.

In my experience, chalking out processes and channels to align with business units’ requirements is crucial for effective communication. Personalised comms strategies to drive business growth and reputation can make corp comm an indispensable partner.

Every one of use has a unique blend of experiences to bring to the table. Maybe that's an usual mix of scientific/ engineering with solid marcoms capabilities, or maybe you have ninja-level skills in niche aspects of the marketing mix. Identify your superpower and then you can target the companies that will benefit from your one-of-a-kind insights.

You can excel as a Corporate Communications consultant by offering specialized services such as crisis communication, media training, and digital strategy development. By focusing on niche areas like reputation management or internal communications, you can differentiate yourself in the market, provide targeted solutions to clients, and build a strong reputation for expertise in these critical aspects of communication.

Sintonizar com os pulsos do mercado é fundamental, porém eu foco aqui no que n?o foi listado: EXPERIêNCIA DE QUEM VIVEU A OPERA??O. O consultor na atualidade que vivenciou na sua própria gest?o é o amis assertivo. O mercado compra quem teve a storytelling na veia para evitar. O mercado está cansado de enlatados para todas as solui??es.

Sem dúvida que fazer um networking estratégico é importante, mas exige uma aten??o porque essa linha é tênue, entre a atitude de "interesseiro" e de um relacionamento sadio, porque dele é que gera a confian?a no networking capaz de se transformar em negócio. Assim é feita a minha estrada do networking. é mais fácil o consultor fazer um cliente amigo, do que um amigo cliente.

O consultor atento e sem prepotência intelectual, aprende com os ambientes em que vai atuar. A for?a está em potencializar as a??es positivas das pessoas que realmente faz, e minimizar os efeitos negativos de atitudes que tornam a comunica??o corporativa nociva. Aprender, Desaprender e Reaprender o fluxo do conhecimento mais pragmático e eficiente do mundo corporativo e na própria sociedade.