Here's how you can evaluate your performance as a social selling professional using analytics tools.

The metrics they mention in this question don't apply to social selling, they apply to paid media. Social selling is earned media. There are only two metrics that matter, the number of meetings you get and the revenue you close. Yes there are other leading indicators which you can track. But this is about sales and selling first and foremost. My suggestion is that you look at a certified social selling program, where you have a clear set of learning objectives from a legit organisation like Institute of sales professionals (ISP).

Utilizas herramientas de análisis para afinar cada detalle y crear una melodía de resultados impactantes. Con tu batuta digital en mano, estableces objetivos claros y trazas el camino hacia el éxito. Utilizas herramientas como Google Analytics, HubSpot y otras plataformas para medir métricas clave que revelan el pulso de tu rendimiento. Desde el engagement en redes sociales hasta la generación de leads y la conversión en clientes, analizas cada movimiento para entender qué estrategias resuenan más con tu audiencia y generan los mejores resultados. Como un artista en constante evolución, no temes ajustar tu partitura. Utilizas los datos para identificar áreas de mejora, experimentar con nuevas ideas y optimizar tu enfoque.

I wouldn't bother analysing reach, you need to grow a wide and varied network for sure. This needs to be in your target accounts. Your win is to be getting meetings in those accounts. My suggestion is that you look at a certified social selling program, where you have a clear set of learning objectives from a legit organisation like Institute of sales professionals (ISP).

I wouldn't bother doing this, just get meetings in your target accounts and sell stuff. My suggestion is that you look at a certified social selling program, where you have a clear set of learning objectives from a legit organisation like Institute of sales professionals (ISP).

While understanding your competitors is interesting don't be obsessed about them. Get in your "swim lane" and do what you need to do. My suggestion is that you look at a certified social selling program, where you have a clear set of learning objectives from a legit organisation like Institute of sales professionals (ISP).

Understanding your customers is key. Talk to them, understand what their issues are. It also gives you stories to tell in your sales campaigns. My suggestion is that you look at a certified social selling program, where you have a clear set of learning objectives from a legit organisation like Institute of sales professionals (ISP).

Social Selling requires outbound activity. Think of it like a relationship building process or "pre-qualification". Track your touch points with a potential client your working on, DM conversations, engagements on posts etc until you find agreement to move that relationship into your CRM system. This means agreeing to a more formal meeting (not necessarily a sales meeting, but an active discovery meeting). From there, if it's the right fit, traditional sales metrics can be applied.