Here's how you can establish yourself as a thought leader in B2B Marketing Strategy.

Edward De Bono defines an expert as someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore! Concepts need to be understood, Trends to be noticed, problems to be defined. The skills of disseminating this knowledge through blogs, webinars, speaking engagements, personal chats, is a combination of all these, because a strategy cannot be one dimensional. Once, you find the way , and share this with your colleagues, peers, customers, through any channels which fit, and bring about the "AAHA" moment for the receiver, you have achieved the objective of bringing about the 'Change". Leadership is about changing mindsets, behaviors and thinking!

With over 12 years in the field and currently leading as a Director of Marketing, I’ve found that sharing actionable insights and industry trends through whitepapers, workshops, webinars, and speaking engagements is crucial. Establishing yourself as a thought leader in B2B marketing strategy involves a blend of expertise, visibility, and consistency. Regularly publishing content that addresses key challenges and offers innovative solutions positions you as a go-to resource. Engaging in industry discussions on platforms like LinkedIn further amplifies your influence. By consistently delivering value and staying ahead of trends, you not only build credibility but also become a trusted voice in the B2B marketing space.

To establish yourself as a thought leader in B2B marketing strategy, consistently produce insightful content that addresses key challenges in your industry. This could include publishing white papers, speaking at conferences, and sharing case studies that demonstrate your expertise. Engaging in discussions on professional networks like LinkedIn and offering solutions to common industry problems can also help position you as an authority.

Early in my career I started teaching whenever I thought I could squeeze it into my schedule. I eventually got to the point where I integrated my communication theory and practice courses with our agency’s best practices. I ended up teaching 50 college courses over my career. As a result of my teaching experience I became a very good presenter and was invited to speak at a number of national conferences and as a guest speaker at professional society events. I never thought of myself as a thought leader, or aspired to be one, but others did - mainly because of my work outside running my business.

Establishing yourself as a thought leader in B2B Marketing Strategy takes intentional effort and consistency. Here’s how to make it happen: 1. Lead: Share your unique insights and solutions to industry challenges 2. Engage: Be active in meaningful conversations on B2B platforms like LinkedIn to expand your influence 3. Create useful content: Regularly publish articles, case studies, and reports that highlight experience 4. Don't be shy: Seek out speaking opportunities at industry events to share your knowledge 5. Network: With peers, influencers, and industry leaders to grow your professional circle 6. Invest in people: Mentor emerging professionals and contribute to their growth, solidifying your position as a true leader

This is step 2 in my journey - creating my own story, value preposition and core message. If I want to differentiate from the other great B2B thought leaders out there, I need to understand my unique selling point. Then I can start sharing own content, curate others (which by the way, I really love as with that I'm also learning from others and expand my network), and start conversations through comments, questions, even emojis.

Actively participate in relevant LinkedIn groups and industry forums. Respond thoughtfully to questions, share your perspective on trending topics, and initiate thought-provoking discussions. Use social media platforms to curate and comment on industry news, adding your expert analysis.

Your online engagement is your online logo & signature for your thought leadership. Regular engagement with audience is key to build your social network, increasing your visibility, helping you develop your own brand, whom people like to read, hear or engage. Remember this won't happen overnight, neither will it happen if you make occasional presence on relevant forums or your own social media handles. Make yourself visible, build your community where your thoughts, stories, experiences resonate with audience& they find it valuable. It may be daily motivational lines inspiring for some, your expert comments found insightful for few, people should look forward to your communications. LinkedIn serves best platform for professional engagement

When creating content, follow this: 1) Choose one format that will suit your style (lonreads, Li posts, short vertical videos, podcast)/ You will be more productive in creating content then 2) Re-make the main chunk of content into smaller pieces, or simply repost to the other platforms Don't let the "single platform prison" limit you

Mantener una presencia en línea activa es fundamental, pero es clave también construir una narrativa coherente a lo largo de tus interacciones. Cada post, comentario o artículo debe alinearse con tu visión y objetivos estratégicos. Esto significa no solo participar en conversaciones, sino liderarlas, estableciendo el tono y dirigiendo la discusión hacia temas relevantes. Además, considera la posibilidad de crear grupos o comunidades dentro de LinkedIn donde puedas moderar discusiones, compartir conocimientos y atraer a otros líderes de opinión, ampliando así tu red de influencia.

Reaching the minds& hearts of audience is a skill, for which a thought leader should invest his/her time on regular communication &engagement with audience. While choosing topics select the areas which most resonate with the audience. Based on the objective, one can have very subject specific content, motivational content, best practice sharing content or some generic topics as well. But ensure your content should appeal & hook your viewers by sharing compelling, insightful thoughts/findings than merely sameness served again! Try to build story telling approach, which is more relatable, add some less known insights, don't forget to add your perspective as distinguished individual. Captivate your audience with QUALITY content not quantity.

In days of Copilot and AI, this is becoming a real fun part. I still need time and brainpower to think about the real topic of the day and what I'd like to transport, but than can let Copilot do the work to create a basic piece, including images, references, etc. I've also found that clear CTAs as sources for inspiration are a great start for conversations. And again publishing content isn't only creating own articles, but also curate others content with a good personal note.

Develop a content strategy that showcases your knowledge. Write articles for industry publications, create a blog focused on B2B marketing strategy, or start a podcast interviewing other experts. Consistency is key - aim for regular, high-quality content that provides actionable insights.

Speaking publicly sounds great, however, those events must fit to your message, personality and presentation skills. Don't underestimate the necessity of proper presentation flow, story, rehearsal etc. to get perceived as thought leader on stage.

Seek opportunities to present at conferences, webinars, and industry events. Develop compelling presentations that offer fresh perspectives on B2B marketing challenges. Start with smaller local events and work your way up to larger, more prestigious speaking engagements.

Instead of focusing solely on high-profile connections, create a "value network" of diverse professionals across industries. This cross-pollination of ideas can lead to innovative B2B marketing approaches. Engage in "reverse mentoring" with younger professionals to stay current on emerging trends. Organize virtual "think tanks" where you bring together experts to solve real B2B marketing challenges, then share insights publicly. Finally, consider "network bridging" – connecting disparate groups within your network to foster unexpected collaborations and fresh perspectives in B2B marketing strategy.

Build relationships with other thought leaders, industry influencers, and decision-makers in B2B marketing. Attend exclusive industry events, join professional associations, and participate in mastermind groups. Collaborate on projects or co-author content with respected peers to expand your reach.

Fouc on network with those who offer additional value to our customers and whose have complementary skills. If you're marketer, meet graphic designers, analytics, other niche-based marketers and so on.

Mentoring is a fantastic tool to share knowledge but also to learn and gain knowledge. You can find a lot of fantastic mentoring platforms that help in matching mentor and mentees. These platforms are also supporting mentors with best practices and sharing opportunities to further deepen your knowledge.

Share your knowledge by mentoring up-and-coming B2B marketers. Offer guidance through formal mentorship programs or by creating your own initiatives. Teaching others not only reinforces your expertise but also helps build a network of supporters who can amplify your thought leadership.