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Last updated on 2024年6月27日

Here's how you can establish yourself as an authority in Corporate Real Estate sustainability.

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In the dynamic world of Corporate Real Estate (CRE), sustainability has become a pivotal aspect of business strategy. Establishing yourself as an authority in this niche can significantly enhance your career and influence within the industry. By focusing on sustainable practices, you can contribute to the long-term viability of both the environment and the real estate sector. This article will guide you through the necessary steps to position yourself as a leader in CRE sustainability.

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Angelo Tan

At the World Bank's private sector arm, IFC | #RaisingAmbitions in the Philippines, Malaysia, and the Pacific toward a…

1 Gain Knowledge

To become an authority in corporate real estate sustainability, you must first arm yourself with extensive knowledge. This involves understanding the principles of sustainable development , energy efficiency, and the environmental impact of real estate operations . Dive into the latest research, familiarize yourself with green building certifications like LEED (Leadership in Energy and Environmental Design), and stay updated on local and international sustainability standards . Knowledge is power, and in this field, it's the cornerstone of credibility.

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Angelo Tan

At the World Bank's private sector arm, IFC | #RaisingAmbitions in the Philippines, Malaysia, and the Pacific toward a near-zero emission, resilient, and regenerative built environment | EDGE | Building Resilience Index
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Corporate real estate sustainability isn't just about who you know (although connections open doors). The key lies in building your technical expertise and knowledge of the business case for green. Don't be afraid: there's no one-size-fits-all approach. Specialize in a specific area like energy efficiency, or become a green building certification expert. You must seek opportunities to learn by doing. Formal education can accelerate your journey—I did a Master of Sustainable Built Environment. On the other hand, micromasters and online courses offer flexibility. Finally, green building professional accreditation adds credibility and demonstrates your commitment, so get those suffixes. Doesn't matter which path, but absolutely start!

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Jean Tenore - Tenore Group

Top 3% Santa Clara Co. Assoc. of Realtors. Jean Tenore: 27 years experience, team with 135 years combined. Residential, multi-residential, commercial, sustainable land. Harvard Certified Negotiator. DRE#01214317.
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1. Gain In-Depth Knowledge 2. Obtain Relevant Certifications 3. Stay Updated on Trends 4. Publish Research and Articles 5. Speak at Industry Events 6. Network with Experts 7. Implement Best Practices 8. Share Case Studies 9. Mentor Others 10. Engage on Social Media

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2 Build Network

Networking is key in the corporate real estate sector. Start by connecting with professionals who specialize in sustainability. Attend industry conferences, participate in relevant webinars , and join CRE sustainability forums. Through these interactions, you'll gain insights into best practices and emerging trends. Moreover, these connections can lead to collaborations and opportunities to co-author articles or speak at events, further solidifying your authority in the field.

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Angelo Tan

At the World Bank's private sector arm, IFC | #RaisingAmbitions in the Philippines, Malaysia, and the Pacific toward a near-zero emission, resilient, and regenerative built environment | EDGE | Building Resilience Index
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Networking is a powerful tool to champion corporate real estate sustainability. C-suite approval for green initiatives hinges on building strong relationships, especially at a time when even internal sustainability champions are met with resistance or skepticism A stakeholder map helps prioritize pursuits. Identify decision-makers, gatekeepers, and influencers who can champion your cause. Never overlook the end-users: corporate real estate tenants are increasingly prioritizing sustainability, so aligning with their needs strengthens your case. The real estate world is a web of connections so nourish your relationships. Each meeting can be a surprise encounter with people you met at a different time, company, or role.

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3 Share Expertise

Sharing your expertise is a surefire way to establish authority. You can do this by writing articles , creating informative videos , or speaking at industry events. Focus on conveying complex sustainability concepts in an accessible manner. This will not only showcase your knowledge but also help others in the industry understand the importance of sustainable practices in corporate real estate, thus fostering a community of like-minded professionals.

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Angelo Tan

At the World Bank's private sector arm, IFC | #RaisingAmbitions in the Philippines, Malaysia, and the Pacific toward a near-zero emission, resilient, and regenerative built environment | EDGE | Building Resilience Index
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Achieve impact with core tools such as awareness raising, advocacy, and thought leadership. Leverage the power of your online presence, honed during lockdowns, to build your brand and engage. Tailor your message for each audience. Craft engaging content for property managers that deepens their knowledge, while showing value to brokers seeking to close deals with sustainability-focused clients. Ultimately, connect your message to the C-suite's bottomline. Shift your focus from personal authority (though valuable) to the power of a shared mission. Your passion for problem-solving will attract collaborators. Together, you'll not just share, but learn, innovate, set standards, and create a new future for sustainable corporate real estate.

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4 Implement Practices

Theory is one thing, but practice is another. To truly become an authority, you must implement sustainable practices within your own projects or company. This could mean advocating for energy-efficient building designs, promoting the use of sustainable materials , or implementing waste reduction strategies. By walking the talk, you'll demonstrate your commitment to sustainability and inspire others to follow suit.

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5 Monitor Trends

The realm of sustainability is ever-evolving, with new technologies and practices emerging regularly. Keep a close watch on these trends and incorporate them into your work when appropriate. By staying at the forefront of innovation, you'll not only improve your projects but also maintain your status as an authority on cutting-edge sustainability practices in corporate real estate.

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6 Lead by Example

Finally, leading by example is perhaps the most impactful way to cement your reputation as a sustainability expert in corporate real estate. This means making decisions that prioritize environmental considerations and social responsibility. Whether you're a developer, investor, or manager, your actions can influence the industry's approach to sustainability. By demonstrating successful sustainable projects and strategies, you become a role model for others in the field.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can establish yourself as an authority in Corporate Real Estate sustainability.

1

2

3

4

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1 Gain Knowledge

2 Build Network

3 Share Expertise

4 Implement Practices

5 Monitor Trends

6 Lead by Example

7 Here’s what else to consider

Corporate Real Estate

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Here's how you can establish yourself as an authority in Corporate Real Estate sustainability.

1

2

3

4

5

6

7

1 Gain Knowledge

2 Build Network

3 Share Expertise

4 Implement Practices

5 Monitor Trends

6 Lead by Example

7 Here’s what else to consider

Corporate Real Estate

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