Here's how you can establish a powerful personal brand as a mid-career IT Strategy professional.

At the beginning of IT career, it's good to be always there for any topics/opportunities, in short: a yes man. Once you reach a mid level, with more topics and energy consumption, we need to be more strategic to choose which battles we want to have. Prioritization is key.

A solid personal brand starts with crystal clear goals. What is it that you want to do in your career? Do you wish to become a leader, an influencer in your industry, or the expert others turn to in your specialization area? Let your goals drive this initiative so that you may direct your time and energy toward things, in turn fulfilling your overall vision. Set key specificity, measurability, attainability, relevance, and time-bound goals, which will be set as milestones towards your destination giving you direction and inspiration to move further up into your career.

Adopt a strategic mindset, and cultivate the ability to see and present scenarios from the business point of view as well as technical. I call this the three-layer cake: business, domain, tactical. As IT professionals we're often stuck in the domain and tactical concerns such as architecture and implementation, and don't have the leeway to work through the business layer. Actively work on looking at the impact to the business and its concerns such as increasing ROI and reducing TCO and risk. Analyze the outcome from all three layers, and practice doing it rapidly. You should be able to go from 20,000 feet to two feet and back up very quickly. Don't wait till the need arises; practice and validate for yourself, even if not called to present.

Encash on your tech domain investment ?? Capitalize on the knowledge and expertise you've acquired. Leverage your domain-specific skills to showcase your value and open doors to new opportunities. Continue to invest ?? The tech world is ever-changing, and continuous learning is key. Stay committed to investing in your professional development by exploring emerging technologies, attending workshops, and expanding your skillset. Travel and network ???? Broaden your horizons by attending industry events, conferences, and meetups. Connect with like-minded professionals, share insights, and build a strong network within your domain.

Acompanho a trajetório de bons profissionais que tem objetivos claros sobre o nível de especialidade ou conhecimento a atingir. Obviamente que alguém reconhecido no mercado conseguiu isso ao longo de muito tempo e esfor?o. Porém, a realidade é de que a grande maioria dos profissionais com uma marca pessoal forte n?o planejou estar exatamente onde está. Isso n?o significa que a constru??o desta marca foi apenas baseada na sorte ou acaso. A principal característica que levaram estes profissionais a ter esta marca pessoal foi o acúmulo de vários objetivos de curto prazo e impacto na carreira cumpridos com excelência. Estes objetivos atingidos de curto prazo permitem um ajuste rápido para atender qualquer tendência emergente do mercado.

Start by optimizing your LinkedIn profile so that previous experiences and accomplishments shine through. Share thoughtful content that indicates your knowledge and views on an IT strategy. Engage with your network in comments, shares, relevant group memberships, and active discussion participation. Your professional online presence can increase hugely with a consistent online profile; you can automatically become more visible and credible in the field.

Usage of professional social media platforms are essential for outreach. Equally, better to have more digital presence with the help of publishing white papers, articles in media and blogging

A well-maintained online profile shows your commitment to the IT or any field and keeps you visible to peers and potential employers.

Sua presen?a online é um pilar fundamental da sua marca pessoal. Crie um site ou blog profissional para compartilhar seus insights sobre tendências e práticas recomendadas em Estratégia de TI. Envolva-se em plataformas de mídia social como LinkedIn, onde muitos profissionais de TI trocam ideias. Compartilhe conteúdos que reflitam sua expertise e comente sobre notícias do setor para demonstrar lideran?a de pensamento. A consistência é crucial — atualizar regularmente seus perfis com conteúdo relevante consolidará sua reputa??o como estrategista de TI experiente.

I believe in sharing personal trajectory in social media like LinkedIn will help you to be known by your milestones and achievements. But the challenge is to make it focused and really to show where you can be value.

Networking is about quality, not quantity. Connect to the people who inspire you, who are in the positions you aspire for, and peers who share interests with you. Try attending industry conferences, webinars, workshops, and other in-person events to help expand your network by meeting new people. Relationships take time, so stay in touch, offer your assistance to others, and share insights that may be valuable. Smart networking can open up many doors to new opportunities, collaborations, and mentorship in order for you to grow.

IT is STILL a people business and nothing succeeds more than having right connections that trust you and can take a bet in you as a professional when their own neck is on the line!!

I agree that personal branding requires networking ,such as joining a professional organisations, attending seminars, and debate IT strategy online. Building genuine relationships. Helping and engaging will build your brand and make you a resource.

Remember that your network is your pathway to new and challenging opportunities. Finding like minded people is useful (i.e. professionals in your field). Also consider connecting with professionals in adjacent fields or other industries to get unique perspectives on the application of your skills and knowledge.

As one grows in IT career, it’s not about knowing or implementing a technology but it’s about solving a problem, a business problem. One needs to understand what problem is being solved and how it helps business in either reducing costs or improving topline. Demonstrating you can solve business problems in an industry(financial services, healthcare et al) or function (marketing, sales, finance) will position one for success.

A solid personal brand is built on sharing the demonstration of your expertise. Write articles, speak, and get involved in contributing to industry publications. Share from your experience case studies and success stories that help demonstrate your creative problem-solving and innovation. Do not be afraid to show the reader the challenges you overcame; those very things will show you to be a person of strength, persistent resourcefulness, and resilience. The more you share your knowledge and experiences, the more you position yourself as an authority in your field.

Showcasing Expertise is one of the best mechanism to build personal brand. However one needs to understand nuances about presenting expertise at different levels covering various industry solutions, as well as depth of technology delivering business value. One of the important aspect to demonstrate value delivery based on expertise is time taken, approach to delivery to generate incremental benefits. This will help establish more credibility as it links strategy to solid execution.

One way of showcasing expertise is by doing short clips showing how you execute tasks at work. See Ben Awad as an example: He has a strong following online and one of his major niches is short explainer sessions.

Mostrar sua expertise é essencial para estabelecer sua marca pessoal. Palestrar em eventos do setor, contribuir para publica??es especializadas ou organizar webinars para compartilhar seu conhecimento s?o ótimas estratégias. Essas plataformas n?o apenas destacam suas habilidades, mas também demonstram sua capacidade de comunicar conceitos complexos de estratégia de TI de forma eficaz. Essa visibilidade pode abrir novas oportunidades e refor?ar sua credibilidade como especialista.

Being genuine and authentic is key to ensuring that our personal brand reflects who we truly are. Authenticity builds trust and credibility, which are essential in personal branding. By staying true to ourselves and our values, we create a brand that resonates with others on a deeper level. This genuine approach not only attracts the right opportunities but also fosters meaningful connections and long-term success.

100%. We all have inspiring personal stories and it’s so easy to help (specially more junior) people by only sharing. Do it with an authentic and humble approach and it can really change some people’s careers/lives!

I have seen your personal brand is a true reflection of your authentic self - strengths, passion, skills, values and beliefs you carry. Hence relating your own career journey, summarising the key highlights and learnings creates a powerful impact. Develop your personal narrative and showcase Thought Leadership around how to build an Impactful IT Strategy based on your experiences. Writing blogs, white papers, presenting in conferences etc further helps in eminence. Self retrospecting regularly, remember the 5Cs of Branding - Clarity, Consistency,Confidence, Content and Connections, testing were you are on each of these further helps in being self aware and achieve your goals.

Perhaps the most challenging part, you should incorporate your personal stories, sharing key happenings that might demonstrate your knowledge, either success or failures. The most difficult is to expose failures, and this is the most human approach and the best learning tool for anyone following you. Lessons learned during failures bring what you've learned, and make you humble, yet a better professional and human being.

Share your career journey, the challenges you have come across, and the different milestones you have achieved. Being yourself will attract people to you; they will feel comfortable and remember you. Your story should reflect your values, passions, and the unique experiences shaping your professional path. Weaving your story into your professional identity differentiates you. It allows your brand to come to life so people in your audience can relate to you on a more personal level.

Learning is a lifelong journey. Besides the obvious hunger to learn, you also need to be smart about resources and people who can help you learn. The key is to be selective about who you choose to learn from and how you make it worthwhile for them to work with you. Make it a trade if you can, get past ranks or seniority, put in the effort, come prepared and see how fulfilling an experience it can be. Curiosity is a wonderful thing so make the best of it.

Extremely important to keep yourself relevant. For example, One may be having two decades of IT experience, but technology is just two years old. So it is very important to pick and choose what is relevant to your context, career aspirations, as well as sources of learning and certifications. Plenty of platforms available to upgrade your skills and knowledge, but selection is of utmost importance. Besides, one can learn from younger generation, as they are more tuned to new trends in tech. Senior professionals can bring in alignment of new tech with aspect of business benefit to separate the real tech trend as opposed to just something a more of a short term buzz.

Always be in learning mode, and keep updated on trends, technologies, and methodologies. Share this through blogs, webinars, or simply updating information in your social networks. Not only will dedication to ongoing education improve your skills, but it will also speak volumes about your commitment to excellence and staying ahead in your field

Adote o aprendizado contínuo para manter sua marca pessoal relevante. O campo de Estratégia de TI está em constante evolu??o, portanto, é essencial manter-se atualizado com novas tecnologias e metodologias. Participe de workshops, busque certifica??es e leia a literatura do setor para aprimorar suas competências. Ao demonstrar um compromisso com o crescimento e o desenvolvimento, você mostrará que é n?o apenas experiente, mas também visionário e adaptável — qualidades altamente valorizadas na Estratégia de TI.

Find your sources to constantly learn and relearn! It should be a mixture out of customer reference cases success stories which relate to your selected industry and tech topics. Important as well are market trends reg industry and tech! Exploration and curiosity matters!

To establish a powerful brand in your mid-career IT journey, ensure that your internal expertise and experiences are publically announced, acknowledged, and celebrated through regular business-oriented social channels. Dive deep into your LinkedIn profile, contribute regularly, update consistently, and network to grow both your connections and following. But MOST IMPORTANTLY, give back to early-career technologists. Spend time mentoring others in order to improve your own leadership capabilities and styles, but to also create a vast network that you will be able to use in the second half career goals.

Offer efforts outside your immediate reporting structure. Become “valuable” to others. For example: If in sales, volunteer to help marketing get customer stories. If in marketing, help sales with competitive information. Work with product launch teams. Help enablement teams make their content better. Mentor new people. Provide thoughtful feedback to others in your industry. Participate in online discussions.

Pro bono work in academia and social organization will be another mechanism to add to personal brand. Connecting back to academia is important to understand future workforce, emerging trends, and how business can on board new talent more effectively into main stream.

Always seek feedback from your peers, mentors, and colleagues on making a better brand presentation. Be open to change and adopt the strategies as you grow and the industry changes; this way, your brand will remain relevant and dynamic. Moreover, a healthy work-life balance and sharing your personal hobbies online can help to humanize your brand.

Over and above everything mentioned above, all these tactics would not help if you don't perform. Achievements and performance are key to building your brand but only these won't be enough. These complementary to continously improving, acquiring new expertise and marketing yourself via networking or social media. Doesn't matter at which stage you are in your career, only a mix & match of all these components will help you create, maintain and grow a personal brand.