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Here's how you can establish credibility and become a trusted expert in product marketing with your boss.

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Gaining your boss's trust as an expert in product marketing isn't just about showcasing your knowledge; it's about demonstrating your ability to contribute to the company's success. To become a trusted expert, you need to understand the nuances of your market, communicate effectively, and align your strategies with the business's goals. This article will guide you through the process of establishing credibility in product marketing with your boss by focusing on key strategies that highlight your expertise and value.

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Ali Mahmoud

Vice President of Product Marketing
Brendon Montgomery

Chief Revenue Officer at Vesper

1 Build Knowledge

To be recognized as a product marketing expert by your boss, you must first ensure that your knowledge base is rock-solid. This means staying up-to-date with the latest trends, understanding your product's unique value proposition, and knowing your competition inside out. Regularly invest time in learning and professional development. Whether it's through webinars, industry reports, or networking with other professionals, expanding your knowledge will not only bolster your confidence but also enable you to bring fresh, innovative ideas to the table.

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Ali Mahmoud

Vice President of Product Marketing
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Always remember why your role exists. In the early days of the company there was no PMM. That's because the CEO met with customers and the VP of sales interacted closely with Marketing on campaigns. If you have a job it's because those execs don't have the time. My strategy has always been to start with the best sales, CSMs & product managers. These are the gate keepers to the best customers where all your knowledge is going to come from. Like any relationship it's give and get. If you can get access to these colleagues & customers and learn what they know you'll be perceived as an expert in no time.

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Rohit Jadhav

PM | Driving User Engagement and Business Growth through Innovative Product Solutions | Project Management and GTM
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Consistently deliver results, stay informed about industry trends, and share insights. Communicate, back up your recommendations with data, and show a willingness to collaborate. Building trust through reliability and expertise will earn you respect and recognition.

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2 Share Insights

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Ali Mahmoud

Vice President of Product Marketing
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"Positioning is not what you do to a product. It's what you do to the mind of the prospect." The same is true for internal recognition. You are the product and how people perceive you matters. So how can you influence their minds? While there are nuances in dealing with executives (analytical vs emotional, etc) all executives have KPIs and are trying to grow the business. Showing them a path to revenue is the fastest way to level up their perception of you. Never forget how emotional & anecdotal execs are. The last sales call is the only thing they remember and they'd pivot the whole marketing strategy if you don't remind them with data & actually customer quotes.

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3 Demonstrate Results

Nothing speaks louder than results when it comes to establishing credibility. Take the initiative to lead a product marketing campaign or project and deliver measurable outcomes. Use key performance indicators (KPIs) like conversion rates, customer engagement, and sales figures to demonstrate the impact of your strategies. By presenting clear evidence of how your efforts have driven success, you'll solidify your reputation as a competent and reliable product marketing expert.

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4 Communicate Effectively

Effective communication is essential for any product marketing expert. It's not just about what you say, but how you say it. Practice articulating your thoughts clearly and concisely, tailoring your message to your audience, especially when explaining complex concepts to non-marketers. By bridging the communication gap, you'll foster better understanding and trust with your boss, showing that you're not only knowledgeable but also skilled in conveying that knowledge.

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5 Seek Feedback

Proactively seeking feedback is a powerful way to demonstrate your commitment to excellence and continuous improvement. Ask your boss for their perspective on your strategies and be open to constructive criticism. This shows that you value their experience and are eager to learn from their insights. By embracing feedback, you'll refine your approach and further establish yourself as a dedicated professional who is serious about their craft in product marketing.

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6 Mentor Others

Finally, sharing your expertise with colleagues can greatly enhance your credibility. Offer to mentor others in your team, lead training sessions, or contribute to internal knowledge-sharing initiatives. Teaching others not only reinforces your own understanding but also demonstrates leadership and a team-oriented mindset. When your boss sees you as someone who uplifts the entire team's capabilities, your status as a trusted expert in product marketing will be undeniable.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Brendon Montgomery

Chief Revenue Officer at Vesper
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Generally, product marketers do well up to the step that they enable the sales and CS teams. The enablement happens once, typically in a training or workshop, and then they are left on their own. The best product marketers feel a deep sense of ownership for commercialization and push GTM teams throughout the lifecycle of the product.

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Here's how you can establish credibility and become a trusted expert in product marketing with your boss.

1

2

3

4

5

6

7

1 Build Knowledge

2 Share Insights

3 Demonstrate Results

4 Communicate Effectively

5 Seek Feedback

6 Mentor Others

7 Here’s what else to consider

Product Marketing

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Here's how you can establish credibility and become a trusted expert in product marketing with your boss.

1

2

3

4

5

6

7

1 Build Knowledge

2 Share Insights

3 Demonstrate Results

4 Communicate Effectively

5 Seek Feedback

6 Mentor Others

7 Here’s what else to consider

Product Marketing

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