Here's how you can establish connections with industry experts in content marketing.

1. Do your homework - one must make a clear distinction between a professional profile and a private one. 2. Many a times, we end up mixing up both and thus end up confusing our network. 3. Have a clear strategy. It's not too late. Spend some time on your profile, weed out controversial or non value adding topics. 4. Think twice before posting on a channel. 5. Review this on a monthly basis. Once a habit sets in, then one will know which content piece will go on which platform (LinkedIn, Facebook/Insta or YouTube) 6. Be patient. It takes time. There are many sites/tutorials which will tell you how to optimise your profile.

Personal branding, particularly within the creative industries, has transitioned from the complete separation of a professional profile from personal profile, to one that embodies both... After recently coaching several introverted corporate clients, it has been interesting to have conversations about exuding warmth & approachability by incorporating more personal and private interests/thoughts/ideas within a professional profile. This is an obvious approach to some, but a new idea to others!

En mi experiencia durante todos estos a?os como creador de contenidos y editor de video para diferentes marcas he entendido que el mindset correcto es no entender tu profesión desde una herramienta ya que estas están constantemente sujetas a cambio. Cuando comencé a editar video recuerdo que el software por excelencia en la industria no era Premiere o Davinci como puede observarse hoy. Yo comencé editando en el legendario Sony vegas por ese entonces un referente en cuanto a edición. Hoy en día la industria cambia muchísimo más rápido y da lugar a que los editores estemos mucho más flexibles en nuestro workflow. Me gusta apoyarme en mi creatividad para entender esa vieja frase de "No es la flecha, es el indio".

Building an online presence is one very important aspect of connecting with experts. To get connections of industry experts, your online presence has to be professional. You can start by optimizing your LinkedIn profile and also showcasing your work. Posting content regularly can help to showcase your expertise. And also commenting on posts and sharing relevant articles helps to demonstrate your knowledge in content marketing, which makes you an attractive connection for experts.

In just two words, I would describe it as Market Yourself! Be open to expressing your thoughts while maintaining consistency to catch the attention of industry experts.

Direct engagement is one of the best ways to establish connections with industry experts, whether in person or via platforms like LinkedIn. Many experienced professionals are happy to offer advice, share their knowledge, and potentially mentor you for better career progression. Reach out, message, and start a conversation, but be mindful of their time and boundaries.

Direct engagement doesn’t always mean jump straight to their DMs and ask to be “mentored” or worse “be friends”. Engage with their content genuinely. Sometimes, just like their posts, share your thoughts and contribution. This could easily pique their interest and establish a connection. If you ever need to slide into their DMs with a proposition, it’s easier because you’ve already sort of laid the ground work. By demonstrating your value and showing you're a thoughtful and engaged professional, you'll be more likely to get a positive response. Remember, build relationships, not just connections!

This post is saying go direct by messaging people on platforms like Twitter and Linkedin... But it's not direct...and crowded In my experience, the best way to engage directly, is to be truly direct. Offline, In-Person. I've found that connecting with content creators or highly connected people is offline is 1000x easier. They don't see your follower count or your content. They just judge you....like regular human being. You've got to be in the room though. Go to conferences, speak at events, & go to masterminds. It's way easier to build relationships with people above your pay grade when you're face-to-face. A great network is well worth the cost of entry because you can leverage those relationships until the day you die.

In my humble opinion, the best way to polish yourself is to provide value through your profile. Simply, by creating content that entertain, or teach etc., people will react and share this content, which -on the other hand- leads directly to your profile, and once I see someone who has that kind of knowledge or skill in that field, I start helping him -personally- to be known character for what he actually knows, teach, or offer. All of that is much better than a well made LInkedIn profile with nothing proves your skills but certificates. BUT, this also can't perform alone. All the other ways are important, and you should combine them all together, to tell who you are, show people your profile, and show your skills through your content.

A must one to understand the industry. Otherwise you'll waste hefty sums on gurus who have no understanding of what they are doing.

1. The key here is to identify a niche and start writing about it. 2. Not every post will be a hit. 3. over a period of time, one has to refine the pitch. 4. try our various content formats. 5.be consistent. Dont give up.