Here's how you can equip yourself with the essential tools and software for marketing as a beginner.

Understanding CRMs is a fundamental aspect of learning about marketing. Nowadays, any marketing job requires at least a basic understanding of CRMs, if not a more advanced one. In my opinion, if you want to advance your CRM learning, it's important to learn about the two major CRMs: Salesforce and HubSpot. Salesforce offers Trailhead, where you can learn everything about Salesforce's sales and marketing platform for free. Similarly, HubSpot provides the HubSpot Academy for the same purpose. By completing the modules and getting certified, you can take pride in this learning achievement!

It has been my experience that CRM systems can serve as the foundation of successful marketing initiatives, enabling businesses to oversee and assess customer engagements across the entire customer journey to enhance business relationships. By utilizing a CRM system, organizations can maintain customer connections, streamline operations, and boost profitability. For beginners, understanding the functionality of CRM is essential, as it offers a centralized platform for storing customer information that can be leveraged for tailored marketing efforts and enhanced customer support.

CRM stands for Customer Relationship Management. It is a tool used by businesses to manage interactions with current and potential customers, streamline processes, and improve profitability by organizing and automating sales, marketing, customer service, and support.

CRM is not merely a System. CRM is a Business Strategy, essential for building and generating Profitable Relationship with your Customer. By using CRM System doesn't necessarily make your Organization so-called Do CRM. In SABtacular, we believe CRM is able to build Loyalty based on Relation, not Promotion. Do CRM by: ? Mapping your total customer experience framework. Where do you want to condition your Loyalty Peak at. ? Discover CRM System that is relevant with your business procrss. Many CRM System in the market are quite rigid in the application. ? Have Fun with Respect with Your Customer. They are yours already in the first place ;-)

Ich bin sehr ambivalent. Newsletter ja im B2C würde ich zustimmen. Mit KI und Datenanalyse des Kundenkaufverhalten würden sich sehr schick passgenau Newsletter generieren lassen ohne den Empf?nger auf die Nerven zu fallen. Im B2B Markt würde ich es abh?ngig machen ob Produkte sind und “Zubeh?r” inkl. Veranstaltung, Trainings etc. Im Dienstleistungsbereich finde ich es extrem schwierig, sinnvollen und passenden Content zu produzieren, da in der Regel Dienstleistung (Ausnahmen best?tigen die Regel) erkl?rungsbedürftig sind. Hier zweifle ich am Medium Newsletter. Ich lasse mich gerne etwas besseren belehren.

Email marketing involves sending commercial messages to a group of people via email. It is used to build loyalty, trust, or brand awareness. Email marketing software helps automate this process, segment email lists, and track performance metrics.

Email/ WhatsApp/ SMS Marketing is only tools to Reach Out our Customer. What matter most is actually the C/C - Context/Content, as ammunition for your Relevant Relational Approach. Context: Why your Customer need/should read the Content. What are the Urgency. What value that your Customer need from you. Content: How it should be delivered to your Customer. What kind of attracticeness that is worth of your Customer time. To design a powerful C/C, understand your customer pain point and opportunity. Data Analytics can bring specific Customer Segmentation to the table. But you need to leverage it with more Hypothetical Insights, whether is from accumulation of insights gathering or survey.

I feel that email marketing continues to be a effective method for engaging customers directly. Mastering the art of creating captivating emails that captivate recipients and drive action is crucial. Familiarizing yourself with the fundamentals of email marketing platforms is key, as they enable you to send mass emails, automate campaigns, and monitor performance. Effectively segmenting your audience and tailoring content can greatly enhance the likelihood of your emails being opened and engaged with.

In contemporary marketing strategies, social media platforms play a crucial role, providing a means to connect with your audience on a more personalized level. Mastering social media management tools is essential for scheduling posts, evaluating engagement metrics, and executing advertising initiatives. Delving into the unique features of each platform enables you to customize your messaging and content to align with the preferences of your target demographic.

Being social media savvy means understanding how to effectively use social media platforms (like Facebook, Twitter, LinkedIn, Instagram) to engage with an audience, create content, and analyze the impact of social media activities.

Since data analytics became backbone of most marketing functions that helped building better segmentation, therefore better targeting and positioning towards ofcourse better ROI , efficient marketing expenditure according to defined metrics and KPIs. Still though extracting relevant insights from data and analytics is crucial to formulate or adjust marketing strategies or tactics when is needed, this where acumen and experience take place to achieve and delivered what are expected from marketing department.

Analytics and data refer to the tools and techniques used to collect, measure, and analyze web traffic and user behavior data. These insights help marketers make data-driven decisions to optimize their strategies and improve marketing performance.

Not only, It is an Integral part, Data Analytics Should be put as SOP in Marketing Progress Assessment; so-called Data-Driven Decision Making oriented. Data-Driven Decision Making should cover: ? Setting up 'SMART' KPI ? Agree on Context of Analysis ? Ensure & Manage 'Good Data' is collected in the Process. ? Analyze Data & Dig Out Insights towards the KPI. ? Mindset of Continous Data Learning.

The beauty of content creation is that all you need is a good understanding of what type of content works for each platform, and you can let your creative juices flow accordingly. A great way to start is to join the social media platform of your choice, and as you use the platform make note of the content that is preforming the highest (is it short form content, long form content, are there certain editing styles that preform the best, ect). After that, let your creativity run free! Start posting on the platform, try different styles of content out and see what works. You got this!

Content creation is the process of generating ideas and producing content in various formats (such as blog posts, videos, infographics) to attract, engage, and retain an audience. It’s a key component of digital marketing.

SEO stands for Search Engine Optimization. It involves optimizing your website and content to improve its visibility in search engine results pages (SERPs), thereby increasing organic (non-paid) traffic to your site.