登录查看更多内容

Last updated on 2024年6月21日

Here's how you can enhance your website for voice search in the future.

由人工智能和领英社区提供技术支持

Voice search is rapidly becoming a preferred method for users to interact with the internet, especially with the rise of smart speakers and virtual assistants. To stay ahead, enhancing your website for voice search is essential. It requires understanding how people use natural language to ask questions and how search engines interpret and deliver results. By optimizing your website for voice search, you can improve your online visibility and provide a better user experience for your audience. The future of search is conversational, and preparing your website now will help you remain competitive in the evolving digital landscape.

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

Hamid Jafari

1 Understand SEO

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. For voice search, SEO involves optimizing your content to match the conversational tone and question-based format that users employ when speaking rather than typing. To do this, focus on long-tail keywords that mirror natural speech patterns and prioritize answering the who, what, when, where, why, and how questions that people are likely to ask.

添加您的观点

Hamid Jafari
举报内容
In voice search, we see a conversation and the person explains his personal need, so we must be very familiar with the persona of the audience and cover all the personalized needs in the content of the page. For example, someone lives in East London and wants to go to the best gym that can be cycled and has a swimming pool. You need to know how to respond to this need in the content of the page.

已翻译

赞
Steve Nelson

Helping businesses getting more leads and sales
举报内容
Here's how we can enhance your website for voice search: Optimize your website for voice search by incorporating natural language keywords. Structuring content with clear and concise answers. Leveraging schema markup to ensure search engines can accurately interpret and present your information.

已翻译

赞
RAHEEL AQUIL

Founder@TechLocal Digital Advertising | Search Engine Marketing Specialist at Google AdWords Certified
举报内容
"Search engines value user-focused content that goes beyond keywords. Content creators should address audience needs by providing comprehensive answers. Anticipating user questions and creating valuable, in-depth resources improves visibility and rankings."

已翻译

赞

2 Mobile Optimization

With the majority of voice searches conducted on mobile devices, ensuring your website is mobile-friendly is crucial. This means having a responsive design that adjusts to different screen sizes, fast loading times, and easy navigation. Search engines favor mobile-optimized sites when delivering voice search results because they provide a better user experience. Remember, a site that performs well on mobile is more likely to rank higher in voice search queries.

添加您的观点

RAHEEL AQUIL

Founder@TechLocal Digital Advertising | Search Engine Marketing Specialist at Google AdWords Certified
举报内容
"Mobile optimization is more than just making a website accessible on a smartphone; it's about creating an intuitive user experience for on-the-go users. It involves curating an ecosystem where content, functionality, and performance come together to meet users' quick needs. This approach integrates technical SEO and user behavior understanding to create a genuinely user-centric mobile experience."

已翻译

赞

3 Local Search

Local search is particularly important for voice search optimization as many voice queries are looking for nearby services or information. Make sure your business is listed accurately on online maps and local directories. Include location-specific keywords in your content and metadata to help search engines understand where your business is situated. This will increase the chances of your site appearing when someone uses voice search to find local businesses or services.

添加您的观点

RAHEEL AQUIL

Founder@TechLocal Digital Advertising | Search Engine Marketing Specialist at Google AdWords Certified
举报内容
Local search acts as a digital guide leading users to local businesses and aims to create a genuine community-oriented experience that feels personal, relevant, and trustworthy. This is achieved by combining advanced algorithms with user-generated content, such as reviews and photos, to offer a comprehensive view of businesses. This approach transforms local search into a community-driven tool, fostering a mutually beneficial relationship between businesses, consumers, and search platforms.

已翻译

赞

4 Conversational Content

Creating content that mimics natural speech can significantly improve your site's voice search performance. Write in a conversational tone that answers potential questions directly and succinctly. Use structured data markup to help search engines understand the context of your content, making it easier for them to match your website with relevant voice queries. Also, consider adding a frequently asked questions (FAQ) section that addresses common queries in a conversational manner.

添加您的观点

Nielsen P.

Chef de Projet Digital @ Linking Talents ??
举报内容
Pour évaluer la qualité du contenu conversationnel, il est possible d'embarquer sur votre site un module de text-to-speech tel que celui proposé par Google. Ainsi, vous pourrez vous-même tester en condition réelle l'efficacité de votre contenu dans le cadre d'une recherche conversationnelle. La structure doit donc être logique pour l'utilisateur et le vocabulaire doit être intelligible. Limitez les abréviations, caractères spéciaux, et oubliez les emoji.

已翻译

赞
RAHEEL AQUIL

Founder@TechLocal Digital Advertising | Search Engine Marketing Specialist at Google AdWords Certified
举报内容
Conversational content serves as a bridge between human curiosity and machine intelligence. For top search engines, it's about moving from storing information to actively engaging in the search conversation. This requires a deep understanding of language, context, and the user's journey. By using advanced language models, search engines can provide personalized responses and create a stronger connection between users and information, leading to a more interactive and satisfying search experience.

已翻译

赞

5 Technical Aspects

Technical SEO aspects, such as schema markup , can enhance your website's voice search readiness. Schema markup is code (

) you put on your website to help search engines return more informative results for users. It makes it easier for search engines to parse and interpret the content on your pages, which can improve the accuracy of voice search results. Ensure your site's schema includes elements like your organization's contact information, business hours, and other relevant details.
###### User Experience
Lastly, user experience (UX) plays a vital role in voice search optimization. A website that is easy to navigate and provides clear information will keep users engaged longer, reducing bounce rates and signaling to search engines that your site is valuable. Make sure your content is easily accessible and that you have a clear hierarchy of information. Voice search users often seek quick answers, so a well-structured, user-friendly website is more likely to satisfy their needs.
######Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

RAHEEL AQUIL

Founder@TechLocal Digital Advertising | Search Engine Marketing Specialist at Google AdWords Certified
举报内容
In the technical realm of SEO, a concise yet profound perspective is the emphasis on site architecture. It's the digital skeleton that holds everything together, ensuring that a website is not only discoverable but also navigable with ease. A well-structured site architecture allows search engines to crawl and index content efficiently, which is pivotal for achieving top rankings.

已翻译

赞

Search Engines

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

Here's how you can enhance your website for voice search in the future.

1

2

3

4

5

1 Understand SEO

2 Mobile Optimization

3 Local Search

4 Conversational Content

5 Technical Aspects

Search Engines

给文章评分

感谢您的反馈

更多Search Engines相关文章

更多相关阅读内容

Here's how you can enhance your website for voice search in the future.

1

2

3

4

5

1 Understand SEO

2 Mobile Optimization

3 Local Search

4 Conversational Content

5 Technical Aspects

Search Engines

给文章评分

感谢您的反馈

查看其他技能