Here's how you can enhance your personal brand as a business coach.

When I craft my personal brand, I zero in on three powerful pillars that tell my story best. Firstly, I spotlight my strengths—both my natural qualities like reliability, creativity, and warmth, as well as honed skills such as strategic management and critical thinking. Next, I lay out my core values, those guiding stars that shape every decision I make, be it integrity, empathy, or open minded. Finally, I celebrate what makes me unique: my eclectic professional journey across different sectors, the hobbies that enhance my perspective, and any accolades that recognize my distinct contributions. By weaving these elements together, I create a personal brand that's vividly mine.

Your core values are the single most important thing you can write when defining your personal brand. They ground you when things get challenging and keep you on track. They help you make decisions on what actions you take to build and grow your business, and they help you decide what clients or projects you say yes or no to. They are your compass, guiding you along the path to your goals. They tell potential clients a lot about you and what they can expect when working with you, and when clients resonate with your values, they are more likely to be a good fit for the coaching partnership. If you need help writing your core values, you can download the free guide I created that is linked in my Bio.

Enhance your personal brand by: Establishing expertise: Share valuable insights and industry knowledge. Networking: Connect with peers, mentors, and potential clients. Consistent branding: Maintain a cohesive online presence across platforms. Thought leadership: Publish articles, speak at events, and engage in relevant discussions. Client testimonials: Showcase positive feedback to build credibility. Continuous learning: Stay updated with industry trends and improve skills. Authenticity: Be genuine and transparent in your interactions.

Finding and leveraging your niche is a smart move. There are loads of 'coaches' out there so how does someone know to choose you? Offer a niche service and get known for being great at it.

Zeroing in on a specialty does wonders for your brand. For me, it’s about diving deep into holistic leadership for female leaders so they can have a career and live full of joy and fulfilment. This isn't about putting on blinders; it's about shining a spotlight on where I shine brightest. It lets potential clients see exactly what I bring to the table and why I'm the perfect fit for what they need. Choosing this focus isn't just strategy; it's about matching my fire and know-how with the folks who need it most. That’s how I make sure I'm not just another voice out there, but the voice that can make a real difference.

Focusing on a specific area can really set you apart. By specializing in something like leadership or helping businesses grow, you become the expert in that field. But don't think you have to know only one thing; it just means showing off what you're really good at. This way, people know exactly what you can help them with and why you're the right person for the job.

Sharing the wealth of experiences from living and working across 12 countries and four continents is part of my brand’s heartbeat. I weave the global insights and the rich cultures into every piece I write, every webinar I host, and every event where I speak. It's not just about displaying expertise; it's about passing on the unique lessons from my time in big global corporations, tailored especially for the rising female leaders. I'm passionate about equipping them with tools that are tested by diverse, real-world challenges and proven across borders. This way, I'm not just sharing knowledge—I'm offering a global perspective that can truly empower their leadership journey.

Your network is your lifeline to insights, help, access, etc. How you cultivate your network is critical to optimizing your success and net worth. As such, Contribute/be a source - Seek to give more than you receive. Be known for giving more and paying more forward than you ever ask of your network. Bond and bridge - Seek to create strong bonds with close ties and facilitate bridging between different network groups when and where possible. It is often weak ties that yield the greatest return so consider broadening your network. Connect others—Seek to bring people together where a connection will be valuable to both parties. Share information, strategies, etc. that you think will add value to your network.

Feedback is the breakfast of champions. It helps you to understand what you need to be improved in your business, systems and processes. Asking for feedback from your peers, and clients will help you to get real updates. Get feedback and work to improve.

Consistency in personal branding not only solidifies your market position but also builds trust with your audience. By aligning every touchpoint with your core values and aesthetic, you create a cohesive brand experience. This consistency makes your brand more memorable and reliable, encouraging potential clients to engage with you.

Keeping things consistent is really important for your personal brand. Make sure everything you use to promote yourself, like your website and business cards, all look and say the same thing. Keep your social media profiles up to date with posts that match what you're all about. When your brand looks and sounds the same everywhere, people are more likely to trust and remember you when they need help.

Learn, learn, learn and then learn some more, as your best brand is your clients success. Tough and competitive industry that requires humility, thick skin and tenacity. You are your brand, not your logo or some other fancy marketing… just you and the value you bring to the table… that’s your brand.

Elevate your personal brand as a business coach by: Content Creation Rockstar: Share valuable content like articles, videos, or social media posts offering business coaching insights. Industry Authority: Participate in online discussions, answer questions, and engage in relevant online communities. Networking Ninja: Build relationships with other professionals (coaches, clients) online and offline. Attend industry events and conferences. Showcase Success: Share client testimonials (with permission) and case studies highlighting your coaching impact. Curate Your Presence: Ensure your website, social media profiles, and any guest posts portray you as a credible business coach.