Join us Friday, 11-01-24, for "Hacking Your Cyber Brand"

Please join CISO Series on Friday, November 1, 2024 for Super Cyber Friday.

Our topic of discussion will be “Hacking Your Cyber Brand: An hour of critical thinking about building how people see your company in this industry.”

>> REGISTER for 11-01-24 Super Cyber Friday "Hacking Your Cyber Brand" <<

Joining me for this discussion will be:

• Gianna Whitver , co-founder and CEO, Cybersecurity Marketing Society
• Andy Ellis , partner, YL Ventures

In preparation for our discussion, think about the following:

• Does every cybersecurity vendor need to have a brand?
• How is a brand different from marketing?
• What are key elements of a strong brand?
• How do you define a brand?
• What does your brand mean for you, and what does it mean for your customers?
• How can your brand standout in a crowded industry or vertical?
• How do you change a brand for an established vendor, and how do you start one from scratch?
• How do you make sure your brand aligns with your organization’s goals?
• How do you approach leadership when you see brand issues?
• Can a brand drive your product or cybersecurity culture?

It all starts at 1 PM Eastern/10 AM Pacific. At the end of the hour [2 PM Eastern/11 AM Pacific], we'll switch gears to our meetup, where everyone will get a chance to chat face-to-face.

>> REGISTER for 11-01-24 Super Cyber Friday "Hacking Your Cyber Brand" <<