Here's how you can enhance your abilities in crafting powerful visual narratives for commercial design.

It's common at the beginning of the journey to misunderstand design as pure art being paid for. The point of good design is to tell a story by connecting form and function. That's why studying essential techniques is so important: to shape solutions, not just personal expressions.

Don’t forget drawing . Drawing is problem solving. Any aspiring designer needs room to create and think with very simple tools …..

Very correct, don’t forget to add generating thumbnails of essential elements needed for the design. This can be identified from the manuscript. Pick all elements you can note from the manuscript, gather them as the materials needed to bring your design to life.

Understand your audience and brand deeply. Conduct thorough research and conceptualize ideas effectively. Use strong storyboarding and layout design techniques. Focus on visual hierarchy, typography, and color psychology. Incorporate user experience (UX) principles. Seek and incorporate feedback for continuous improvement. Stay updated with design trends and experiment with new techniques.

As a designer, it's important not to solely focus on visual aspects. Research and understanding of the brand's industry and specific visual languages are crucial.

One of the major considerations in knowing your client or audience is aligning work to support the organization's mission and vision. By keeping that in mind, we can better connect with the audience and what the message will be.

Good design is the result of a rare mix of culture, taste, talent, sensibility, knowledge, intelligence, environment, rules and many more factors. It's art sometimes even when it's not meant to be. The precision, functionality and efficiency of some military tools, like a boat, jetplane or weapon, is an example of great design. same as a bottle opener or a Ferrari. sometime it's the result of very strict rules. A F1 car is designed to main fractions of a second, for example. sometimes it's to make a tool that does a function, but better looking than the other with the same function (apple). Very few people have that talent. It's something we all should know beacause it's always better to copy a good design than trying to invent a new one.

It's crucial to distinguish between your audience (the client) and the client's target audience to effectively design and launch a successful project. The client needs to grasp and resonate with the design concept and rationale that we propose in order for it to be effectively communicated to the brand's intended audience.

Understanding and leveraging colour goes hand in hand with understanding light and how it will effect your choice of colour. A space lacking in natural light will not react the same as a space that has an abundance of light. Similarly the way artificial light is used in a space can help to push and enhance the intention behind your colour choices. Light is measured in temperature and understanding how the temperature of a light will affect the choices you make can really lift your design to the next level.

Balance and space - always be mindful to carefully balance images and typography to focus on the clear message. Balance will control where the eye leads and space will suggest where to focus.

Every industry is evolving at its own pace. It's important to stay updated on design trends and consider how they can enhance each client's brand experience within their specific industry. Of course, these trends should align with the market needs of each industry.

Above all else, stay open and follow your instincts. At the end of the day, what makes you unique as a designer will be the secret ingredient to your visual campaign. You don’t want to pass that up. Once you know the rules, you can break them type of thing. Stay open to what compels you whatever that may be.