Here's how you can enhance the impact of written business communication with creativity.

I feet that sharing an authentic and relatable story can build trust. Also, be clear and concise and try to understand the perspectives, needs and challenges of your audience so your solutions are more effective. All business communication is better served with visuals, anytime you can combine the two it is a win-win.

I heartily agree with Ruth! I’ve been teaching proposal writing at the university level for more than a decade, and first thing we teach on the first day of the semester is knowing the audience. We give them an exercise that provides a scenario and then requires them to answer questions about it to three very different audiences. The students understand the concept immediately. From that point on, all the content they develop in their proposals, including use of graphics, which we teach a little later on, is appropriately audience-focused.

I have taken this to mean, how can content marketing (business communication) be enhanced with creativity. A self-developed strategy for clients: 1) Dissect your audience into very specific tiers. Given the inundation of advertised solutions, each sect will use unique key words as the metric they use when giving their time to perusing potential solutions. 2) Reverse engineer your target audience's pain points for them, and leave your company's services/products as the solution at the end. 3) A *live* chat agent window should pop up after enough time has passed should this writing be on the company's site, and the client should be provided any additional information they might need to further consider the product/service in question.

This is very true. A lot of times we try to write the right article without looking at the right people. When we misalign our work to the wrong people, it is not doing its job as content to promote, it is only a well written essay.

Absolutely! Every business must know its audience to succeed. Instead of writing blindly, segment and target your audience effectively. If you don't understand who your audience is, you can't address their needs, pain points, or desires. Tailored communication is the key to building strong connections and driving success. By understanding your audience, you can create more relevant and impactful content that truly resonates and engages them.

It is one of the most essential steps in communication. You have to know how to communicate, speak and write in order to get the results you need, or you want to. That said, it is very important to be aware of your spelling: such mistakes can make you lose credibility.

I agree with this 100%. Setting the right tone is the next best thing a content marketer can do after selecting the right audience. This is where market research comes into play because a thorough research helps you to formulate the suitable tone for your intended audience.

Tone in written work can be tricky. You don't want to use satire or dry humor, expecting the audience to catch on, when really it could be completely misinterpreted. Always be clear and concise and consider the audience and the message you're trying to convey.

We have to remember that our audiences are human with emotions. Story telling can tug at those emotions and they can feel seen and heard.

Storytelling does more than just deliver a message—it creates a lasting memory in the reader’s mind. That’s the power of compelling storytelling. You don’t always have to start from the beginning; you can begin in the middle or even at the end. Craft a shocking, satisfying, or emotionally charged ending, and build the narrative around it with curiosity and intrigue. Engage your readers by evoking emotions and leaving a lasting impact. Start with the end and let your story unfold in a way that captivates and resonates.

Yes, storytelling is the "how" when delivering the message. The right audience is the "who" and the tone is the "what". The "how" is how well your storytelling is done. If you are a good storyteller, you are making a personal connection with the audience as the content is relatable and strikes right at the core of the audience mind.

Personal anecdotes, relatable stories or examples, and being as candid or organic as possible tends to lead to compelling stories. We're all human and we deserve some humanity in our storytelling.

If what you wish to communicate isn't visually appealing, its a lost bet. All the hard work put in goes to waste. Visually appealing also means simplifying what you wish to communicate and conveying it in the manner they'd understand - effortlessly.

In written communication mediums such as articles and newsletters, visuals are essential to capture the audience's attention as the attention span is getting shorter and shorter. By providing appealing images, we can get viewers to stay for the first few seconds after viewing our content and also get a summary with important takeaways at the end of the content.

Verdade! Mas… acredito que conteúdo e design andam juntos, um precisa do outro. Um post lindo visualmente e sem um conteúdo interessante, tem o mesmo valor da situa??o contrária: n?o vai gerar resultados. é importante saber passar visualmente a mensagem que o redator quer passar!

I've been leaning into using infographics in my stories, as it breaks up the written text and gives readers something to hold onto as they read.

Creative language is what makes the readers want to continue their reading journey. It maximizes what you are trying to express to the audience and makes your content more descriptive. This can be a practical strategy to make your call-to-action effective.

When it comes to communicating something in business, there is something quite important, in my opinion: Keep it simple. Yes, simple. How? Use feelings and emotions, (Coca-Cola is a great example of this). Sometimes, experts believe that using technical words makes them wiser and smarter. And the result is that people don't get your message

Textos repetitivos e engessados tendem a afastar o público, por mais sério que ele seja. Mesmo na área da saúde e dos negócios, que possuem uma linguagem mais fria e direta, adaptar a forma de se expressar para atrair é importante. Seja na legenda ou no design, ou até participando de trends e novos modelos de postagens, de forma adaptada ao conteúdo.

This step is important to prevent any confusion from the previous step of using creative language. Clarity should be prioritized in an article to ensure it is clean and the audience can get your message at first glance. That is why I always emphasize that communication is more important than English proficiency. If simple English makes the audience understand a topic and want to take further action, the content is already a success.

Take a step back from your work and have a peer review it. Or, give yourself a day or two and come back with clear eyes to review and edit your work.

Antes de comunicar para o público, precisamos conhecer a cultura organizacional e entender se os comportamentos refletidos nos colaboradores condizem com os princípios/discursos da marca. A partir daí, conseguimos fazer análises aprofundadas e tra?ar objetivos mais claros para a comunica??o. Dados norteiam do briefing à entrega final.

Benchmarketing é t?o importante quanto conhecer o seu cliente. O que levar em considera??o do que é feito pelos correntes? O que mudar? Tudo isso deve ser analisado para montar uma estratégia. Por isso, a técnica de swot é ótima para avaliar o cenário externo e interno da empresa. Tomar decis?es com base em informa??es é indispensável.

Understanding human psychology is crucial in effective communication. It's 80% psychology and 20% writing and formatting. By tapping into emotions and motivations, you create content that truly resonates and inspires action. It's not just about the words, but how they make your audience feel. Knowing psychological triggers helps you craft compelling and impactful messages.

Please do NOT forget what your audience expects, wants or desires. One of the biggest mistakes is to believe that they, your audience, want the same results/goals/success as you do. Empathy is crucial to understand how to convince them. What do they need, what do they want, what are they asking for. If your audience is coming to see you, to LISTEN to what you have to say, it is because they are allowing you to REPRESENT them.