Here's how you can enhance communication in commercial real estate using technology.

What to communicate via digital platforms is also important and to who. While digital platforms can be leveraged upon for timely communication of documents, milestones, updates, changes, reviews, it is also vital to differentiate what is communicated and to whom in the way they would understand.

Utilize digital platforms to facilitate smoother communication with clients and stakeholders. Platforms like Slack, Microsoft Teams, or specialized real estate platforms enable quick exchanges of information, centralized communication, and better collaboration among team members, clients, and other stakeholders.

As a commercial mortgage agent in Toronto, leveraging technology can enhance communication in commercial real estate in several ways. Implementing CRM platforms allows for streamlined client management and communication tracking. Video conferencing tools facilitate face-to-face meetings regardless of location, fostering stronger client relationships. Email automation and chatbots provide timely responses to inquiries, improving client satisfaction. Utilizing virtual tours and 3D modeling enhances property presentations, enabling clients to make informed decisions remotely. Embracing these technologies optimizes efficiency and transparency in communication, ultimately driving success in commercial real estate transactions.

By utilizing online platforms such as email, video conferences, and messaging applications to efficiently reach and interact with clients and partners. Additionally, online project management tools and information exchange enhance transparency and efficiency in project management, from tracking progress to document management.

While digital platforms can enhance relationships, the importance of face-to-face interactions cannot be overstated. We utilize digital platforms to maintain a strong CRM. However it's important to follow up in-person or via live phone calls to continue building the relationships.

I have always had luck with Matterport. However, now phones have the right technology for high-res photography and videography. You can take someone on a virtual tour of a space with a simple iPhone video (and it's much cheaper and quicker).

Absolutely. Virtual tours for commercial real estate property communications saves time, resources and also allows for quick decision making. The popular common goal for commercial real estate is to make money. Some commercial properties are mostly not the type that appears beautiful. The functionality and profitability counts more. Hence virtual tours works

The right CRM can be very powerful if you have built out automations and trigger points to help stay top of mind with stakeholders of your network. The insights it can help you track really help keep tabs on who is engaging and who is not!

Integrate data analytics tools to analyze communication patterns and client behavior. Understanding how clients interact with your communications (emails, newsletters, or social media posts) can help tailor your messaging to be more effective and responsive to client needs.

Start implementing automated communication, utilize virtual tours, and augmented reality is going to be huge in the next 3-10 years get involved early.

Ensure that all your communication tools are integrated with mobile technology. Mobile apps allow real estate professionals to access data, communicate with clients, and manage properties from anywhere, enhancing responsiveness and the ability to act quickly on opportunities or inquiries.

Automation goes a long way in communication on commercial real estate in as much as clients and/or investors are also as educated or technology inclined. In a situation where they are not as technology inclined there is need for creativity around how vital information is communicated.

Automation is the way you take control of your time back! Don't waste your time on things that can be automated or else you will fall behind on major tasks that typically are of higher and best use of your time.

Another way to think about automation tools is with flyers, brochures, OMs, eblasts, and property website creation. Buildout is a wonderful tool that allows you to do all of that in one place. You enter your listing information, and all of these things autofill while still allowing you to make any edits you deem necessary. To take it a step further, Buildout also offers a CRM. So, again, it's a 'one-stop-shop' when filling in property information, leads, contacts, etc.

Communication has to be efficient, deliver value, and be concise! There is plenty of technology available to make communication efficient. What a lot of folks forget is the value and concise part of it. Especially in B2B or B2C communication. In order to concisely deliver value, you need understand your target audience. What are the challenges and opportunities your target audience is experiencing? There is also technology that can help you research your target audience so that you determine exactly what keeps them up at night and what gets them excited. Your communication must address these and position you as the solution.