Here's how you can engage employees through effective marketing communication.

??Know Your Internal Audience: Engaging employees starts with understanding them, just like external marketing. ??Employee Insights: Conduct internal surveys or focus groups to gather data on employee preferences, challenges, and motivations. ??Targeted Communication: Tailor messages to resonate with employees on a personal level by understanding their needs. This ensures your internal marketing is relevant and impactful.

To engage employees through effective marketing communication, start by establishing clear objectives and messages that resonate with your team. Use a variety of channels, such as email, intranet, and team meetings, to ensure your message reaches everyone. Tailor your communication to the preferences and needs of your audience, keeping it concise, relevant, and engaging. Encourage two-way communication by soliciting feedback and ideas from employees, and recognizing and rewarding their contributions. Finally, maintain a consistent and transparent communication strategy to build trust and keep employees informed and engaged.

When you grasp what motivates your employees, you engage them better. Treat internal communications like a marketing campaign—tailor your messages based on their preferences and challenges. Use surveys or focus groups to capture their insights. This way, you ensure your messages hit the mark, making your communications more effective and appreciated. For example, at a previous company, we realized through surveys that our team preferred visual updates over long emails. We switched to brief video updates, and quickly saw a rise in engagement and morale. It was a simple change, but it made a big difference.

??Purposeful Communication: Set clear objectives for your marketing communication to ensure each message has a defined goal and contributes to overall employee engagement. ??Focus on Impact: Define goals for your communication, whether it's informing about company changes, celebrating achievements, or driving event participation. ??Measure & Adapt: Clear objectives allow you to measure success and provide direction for both you and your employees

??Unified Voice, Built Trust: Consistent messaging across all platforms (email, newsletters, social media) reinforces company values and builds trust with employees. ??Alignment is Key: Ensure communication aligns with your brand's voice and ethos, promoting a sense of belonging. ??Regularity Matters: Maintain consistent communication, fostering a sense of connection and keeping employees informed.

Several years ago I was in charge of internal marketing communications and to be honest, it was the worst. I found it difficult to create content that employees actually cared about. A simple newsletter talking about what's new in the company did not suffice. I tried everything to get employee engagement up - raffles, giveaways you name it. It wasn't until I decided to create a video series where I would go around the office asking what everyone was working on. I then just sent out those videos internally, almost like an internal social media channel. I would then get email requests from employees at every level asking if they could be a part of this series. Point is, get creative with your internal communications - otherwise.. it's boring.

??Engage & Inform: Infuse creativity into your content to boost engagement and memorability. Utilize storytelling, humor, and visuals to make messages stand out. ??Think Outside the Box: Explore creative formats like video messages from leadership, infographics for complex topics, or light-hearted memes for announcements. ??Capture Attention: Be innovative and move beyond traditional communication styles to grab employees' attention.

??Continuous Improvement: Establish a feedback loop to improve communication efforts. ??Value Employee Input: Encourage employees to share their thoughts on messages and what they'd like to see more of. ??Listen & Respond: Demonstrate that you value their input by listening to feedback and acting on it.