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Last updated on 2024年6月11日

Here's how you can elevate the customer experience in Commercial Real Estate using new technology.

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In the fast-paced world of Commercial Real Estate (CRE), keeping up with the latest technology can give you a significant edge in enhancing customer experience. As you navigate this competitive landscape, understanding how to leverage new tech tools can transform interactions with clients, streamline operations, and ensure your services stand out. Embracing these innovations is not just about staying current; it's about offering a level of service that anticipates and exceeds client expectations.

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Hubert Abt, FRICS

CEO & Founder of New Work and workcloud24 AG | Thought Leader for New Work and ESG

1 Virtual Tours

Virtual reality (VR) and augmented reality (AR) technologies are revolutionizing property viewings by allowing clients to tour properties remotely. This convenience saves time and provides a comprehensive sense of the space without the need for physical presence. By implementing VR and AR solutions, you can offer immersive virtual tours that enable clients to explore every corner of a property, get a feel for the layout, and even visualize potential modifications, all from the comfort of their home or office.

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2 Data Analytics

Data analytics tools can significantly enhance customer service by providing insights into client preferences and market trends . With sophisticated algorithms, you can analyze large volumes of data to predict which properties will best meet your clients' needs. This proactive approach ensures that you present clients with options that align closely with their business objectives, leading to more efficient decision-making and higher satisfaction rates.

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Karan Chandra Dey

Founder at QuanthropicAI developing AI solutions for SMEs
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Data analytics in CRE can help in enhancing the customer experience by providing actionable insights that lead to more informed decision making and personalised services. Analytics can help CRE firms to understand individual client needs and then tailor services and property recommendations according to their needs. Predictive analytics can help to foresee issues before they appear, ensuring seamless experience for tenants. By thorough examination of market data, CRE firms can stay ahead of trends and provide clients with valuable insights about property values, emerging markets, and investment opportunities. Data analytics can identify the most promising leads, predict lease renewals, and streamline the transaction process.

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3 Mobile Apps

Custom mobile applications can streamline communication and provide clients with easy access to property information, documents, and updates. By integrating features such as push notifications, chat functions, and document sharing , these apps keep clients informed and engaged throughout the transaction process. A well-designed app not only enhances the client experience but also demonstrates your commitment to innovation and customer service excellence.

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4 Smart Buildings

The integration of smart building technology into your CRE portfolio can offer clients advanced features like energy efficiency, automated systems, and enhanced security . These intelligent systems not only attract environmentally conscious clients but also provide data for optimizing building operations and reducing costs. By showcasing smart buildings, you present a forward-thinking image and show clients that you're invested in providing cutting-edge solutions.

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Hubert Abt, FRICS

CEO & Founder of New Work and workcloud24 AG | Thought Leader for New Work and ESG
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Der Einsatz von Technologie im Betrieb und bei der Bewirtschaftung von Geb?uden ist heute alternativlos. Zum einen lassen sich durch den Einsatz von Software bei der Geb?udesteuerung erhebliche Energieeinsparpotentiale realisieren (teilweise bis zu 50%) was mit einer entsprechenden Reduktion der CO2 Emissionen verbunden ist. Und zum anderen k?nnen die Daten die durch die Software bereit gestellt werden für das Reporting herangezogen werden um auch die Mieter mit einzubeziehen und damit durch eine entsprechenden ?nderung deren Nutzerverhaltens zus?tzliche Verbesserungen in der Betriebsqualit?t zu erreichen.

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5 Cloud Services

Cloud computing has become a cornerstone for improving collaboration and accessibility in CRE. By adopting cloud services, you ensure that all stakeholders have real-time access to necessary documents and information from any location. This flexibility facilitates smoother transactions, reduces delays, and allows for more dynamic interactions with clients. Cloud services symbolize a modern, agile approach to real estate management that clients appreciate.

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6 AI Assistants

Artificial Intelligence (AI) powered virtual assistants can transform client interactions by providing instant responses to inquiries and automating routine tasks. These assistants can schedule appointments, answer common questions, and even assist with preliminary property searches. By leveraging AI, you not only improve response times but also free up valuable time to focus on more complex client needs, enhancing overall service quality.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can elevate the customer experience in Commercial Real Estate using new technology.

1

2

3

4

5

6

7

1 Virtual Tours

2 Data Analytics

3 Mobile Apps

4 Smart Buildings

5 Cloud Services

6 AI Assistants

7 Here’s what else to consider

Commercial Real Estate

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Here's how you can elevate the customer experience in Commercial Real Estate using new technology.

1

2

3

4

5

6

7

1 Virtual Tours

2 Data Analytics

3 Mobile Apps

4 Smart Buildings

5 Cloud Services

6 AI Assistants

7 Here’s what else to consider

Commercial Real Estate

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