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Here's how you can effectively provide feedback on creative work.

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Feedback on creative projects can be as nuanced as the work itself. It requires a delicate balance between objectivity and sensitivity to the creator's vision. When you're tasked with evaluating someone's creative output, your approach should foster improvement and innovation without stifling the creator's unique voice. Remember, your goal is to guide and inspire, not to dictate or discourage. By providing constructive and empathetic feedback, you help maintain a creative environment where original ideas can flourish.

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Gabriele Tozzi, EMCC SP

Helping Sensitive Leaders navigate crossroads in life and career | Accredited Coach | Former Creative Industry Executive
Jaydeep Dave

Creative Director at Kloud Katalyst | Brand Growth Enthusiast | Social Media Maven & Graphic Design Guru | Elevating…
Kaite Mitchell

Client Transformation Manager & Talent Ambassador @ Optus | Delivering Results

1 Understand Intent

Before diving into feedback, it's crucial to grasp the creator's intent. Ask them to explain their objectives and the message they're trying to convey. This understanding will shape your feedback to be relevant and constructive. Without this context, even well-meaning critique can miss the mark and potentially derail the creative process. When you comprehend the goals and vision behind the work, your feedback becomes more than just an opinion; it becomes a valuable tool for the creator to refine and enhance their work.

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Jaydeep Dave

Creative Director at Kloud Katalyst | Brand Growth Enthusiast | Social Media Maven & Graphic Design Guru | Elevating Businesses with?Creative?Flair
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???? ????????????????: Clearly explain what works and what doesn’t. ?????????? ???????????????????????? ??????????????????: Suggest improvements rather than just pointing out flaws. ?????????????????? ??????????????????: Balance criticism with praise for strong aspects. ?????????????????? ????????????????: Foster an open discussion about the work. ???? ????????????????????: Provide feedback with empathy and professionalism.

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2 Set the Tone

The tone of your feedback can significantly impact how it's received. Begin with positive observations to create an encouraging atmosphere. Highlighting strengths not only boosts morale but also helps creators understand which elements are effective. When you do address areas for improvement, frame them as opportunities rather than failures. This positive framing helps maintain an open dialogue and ensures that your feedback is taken as constructive, rather than as personal criticism.

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Gabriele Tozzi, EMCC SP

Helping Sensitive Leaders navigate crossroads in life and career | Accredited Coach | Former Creative Industry Executive
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My experience has taught me that often, when creatives share their ideas, there is much more at stake than just a project. It is the human being themselves who is offering something very precious that has somehow emerged within them. But it is also something fragile because it is not yet supported by a visible realization. In presenting an idea, creatives expose themselves to judgment, criticism, and rejection. It takes courage and trust. Keeping this in mind can help us set a tone based on respect, appreciation, collaboration, and active listening. There will be time for feedback, but first and foremost, I think it is essential to build and maintain the right climate of understanding. After all, we are part of the same team.

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3 Be Specific

Vagueness is the enemy of effective feedback. Rather than making broad statements, pinpoint exact aspects of the work that could be improved. For instance, instead of saying a piece feels off, describe how a particular color choice or design element doesn't align with the overall aesthetic. Specific feedback provides clear direction and makes it easier for creators to apply your suggestions without feeling overwhelmed or confused about what needs to be changed.

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Kaite Mitchell

Client Transformation Manager & Talent Ambassador @ Optus | Delivering Results
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Provide specific, constructive feedback on creative work, recognising the personal effort involved. There is no place for vague, sweeping comments. Be open to differing opinions when sharing your feedback, encourage dialogue, set clear expectations, and acknowledge both successes and areas for improvement.

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4 Offer Solutions

While identifying areas for improvement is important, offering potential solutions can be even more beneficial. This doesn't mean you should dictate the creative process, but suggesting alternatives can help spark new ideas and perspectives. By providing options, you empower creators to make informed decisions about their work and encourage a collaborative approach to problem-solving within the creative process.

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5 Encourage Exploration

Encourage creators to experiment and take risks. Creative work thrives on innovation, and feedback should support this exploration. Urge them to try out new techniques or approaches that might take their work in exciting directions. This kind of encouragement not only fuels creativity but also fosters a culture of continuous learning and growth, which is essential in any creative field.

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Katia Triggiani

Professional Certified Coach I Leadership Mentor & Trainer @MindsForward I Organizational Transformation Consultant I ICF Munich Chapter Host I Network Partner @Doujak Corporate Development
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Following the sage perspective ′Explorer′ thought by Shirzad Chamine′ Positive Intelligence program, each idea can bring to a new innovative one. Taking from the creative initial idea and exploring all possible consequences, adding hypothesis without judgement, the team can find more than one innovative solution to the problem. The fundamental prerequisite is the absence of biases and judgement, and the focus on finding the best possible solution.

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6 Follow Up

Lastly, follow-up discussions can be invaluable. They allow you to see how your feedback was implemented and offer additional insights if necessary. These conversations can also reinforce the collaborative nature of the creative process and show your ongoing commitment to the creator's growth. A follow-up demonstrates that feedback is not just a one-off critique but part of an ongoing dialogue aimed at achieving the best possible outcome.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can effectively provide feedback on creative work.

1

2

3

4

5

6

7

1 Understand Intent

2 Set the Tone

3 Be Specific

4 Offer Solutions

5 Encourage Exploration

6 Follow Up

7 Here’s what else to consider

Creativity Skills

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Here's how you can effectively provide feedback on creative work.

1

2

3

4

5

6

7

1 Understand Intent

2 Set the Tone

3 Be Specific

4 Offer Solutions

5 Encourage Exploration

6 Follow Up

7 Here’s what else to consider

Creativity Skills

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感谢您的反馈

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