Here's how you can effectively present sales engineering remotely or in-person.

1 Know Your Tools

When presenting remotely, familiarity with virtual collaboration platforms is essential. Before your presentation, test your software to troubleshoot any potential issues. Ensure that you understand how to share screens, use virtual whiteboards, and manage participant interaction. For in-person presentations, master the use of projectors and any other on-site technology. Being adept with your tools conveys professionalism and allows you to focus on delivering your message rather than battling with technical difficulties.

2 Engage Effectively

Engagement is the lifeblood of any successful presentation. In a remote setting, encourage participation by asking questions and using interactive features like polls. In person, read the room's body language and adjust your approach accordingly. Use storytelling to make technical information more relatable, and always aim to address the specific needs and pain points of your audience. Your goal is to make a memorable connection that positions your engineering solution as the answer to their problems.

3 Visual Aids

Visual aids can significantly enhance comprehension, especially when dealing with complex engineering concepts. Use diagrams, charts, and animations to clarify and emphasize key points. Make sure your visuals are clear and professional in both remote and in-person settings. Avoid cluttered slides and focus on visuals that support your narrative. Remember, a picture is worth a thousand words, but only if it's the right picture.

4 Clear Communication

Clarity is paramount in sales engineering presentations. Avoid jargon unless you're certain your audience understands it. Instead, use simple language to explain complex systems and processes. Ensure your speech is paced well and articulate, whether you're speaking into a microphone or across a conference table. Your ability to communicate technical details in an accessible manner can make or break the deal.

5 Follow-Up Strategy

After your presentation, have a clear follow-up strategy. Provide additional resources, such as detailed specifications or case studies, that attendees can review at their leisure. For remote presentations, send follow-up emails with links to your materials. For in-person meetings, consider leaving behind physical copies of relevant documents. Prompt follow-up demonstrates your commitment and can keep the momentum of your presentation going.

6 Practice Makes Perfect

Lastly, practice is essential for delivering effective sales engineering presentations. Rehearse your presentation multiple times to refine your delivery and anticipate potential questions. Whether remote or in-person, familiarity with your material will boost your confidence and ensure you can handle unexpected situations with ease. Remember, the more prepared you are, the more likely you are to succeed.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?