Here's how you can effectively market your products or services as a computer engineer in the tech industry.

When marketing complex or technical products, the key is often to strive for radical simplicity. Start with your audience - the buyer isn't usually technical (especially if it is B2B), so you must speak their language. Show what your product will do for them, rather than focusing on its features. Of course, you need to prove your own expertise and acumen and why you are right to bring this product to market, but that comes later; first, you need to get the audience to pay attention and understand what it is you have built.

As someone who works with engineers helping them market their products and services, the first thing I would say is don’t fall into the trap of thinking you don’t have anything interesting to share. You probably have WAY more in your arsenal than you realise, and will have probably have done a lot of thinking and used your expertise to reach where you are. The key is in spending time mapping out what you’re trying to achieve and then focusing your efforts on the tactics that will help you achieve it. Then it’s the DO phase. Don’t just make claims, SHOW your audience what it does, how it helps, what results your customers achieved by directly using your product/service. If your target customers want what they have, you’re half way there

With any product or service, you need to know your audience. You need to understand their motivations, who they are, where they hang out. Understanding how their motivations jive with the purpose of your product/service will be key in developing a genuine brand voice that really resonates with them. Learning their behaviors and where they hang out, then allows you to find the proper market channels to reach. Communication and marketing is like peanut butter and jelly. First get that genuine brand voice, the cohesive stories that launch from that foundation and then it's time to make the PBJ by picking the right marketing channels to reach them. You have to have a strong storyline AND the right marketing mix. (now I want a PB&J)

Marketing products or services as a computer engineer in the tech industry involves leveraging your technical expertise and understanding of the market. Focus on identifying your unique value proposition—what sets your offerings apart. Use targeted online platforms like LinkedIn, GitHub, and industry forums to share insights, case studies, and success stories. Create engaging content, such as blogs and tutorials, to showcase your expertise. Networking at tech events and engaging in online communities helps build credibility. Utilize SEO strategies to increase visibility and consider partnerships with influencers or other tech companies to expand your reach.

To effectively market your products or services as a computer engineer in the tech industry, follow these steps: Build a strong online presence with a professional website, social media, and content marketing. Showcase your expertise through thought leadership and open source contributions. Network at industry conferences and workshops. Optimize for SEO and SEM to increase visibility. Offer free trials and demos to potential clients. Publish success stories to build credibility. Run targeted campaigns for new products and updates. Partner with industry leaders to expand your reach. Highlight unique selling points to differentiate from competitors. Ensure user-friendly design for a seamless user experience.

Whether you are an engineer or someone from a non- technical background trying to market your product/ service, the basics stay the same. Understanding your customers pain points and than clearly articulating how your offering provides a solve for that better than every other solution out there is key diffrentiator. The more you understand the audience the better your chances of winning hearts, minds and eventually share of wallet

Once you know your target audience, the next mission is to understand your value proposition. This step is crucial as it can reveal potential strategic errors. Key elements include: Clarity: Is what I am selling clearly defined? Relevance: Does it address a need? Unique Benefits: What sets me apart? Concrete Results: What tangible benefits can clients expect? Credibility: Do I have testimonials or other proof? By examining these elements, a marketer can ensure a strong and aligned value proposition.

I agree with the commonly understood purpose of a value proposition. However, while avoiding technical jargon, it's crucial not to become too vague. Often, corporate communications express high-level ideas without specifying clear, tangible benefits. While customers may not understand specific technical terms, they will grasp well-explained concepts. Ensure your value proposition remains informative and specific about the benefits, avoiding overly cautious language that lacks substance. This balance will make your value proposition both clear and impactful.

Your value proposition is a clear statement explaining how your product or service solves customers' problems or improves their situation. Articulate it simply, avoiding technical jargon that might alienate non-experts. Focus on the benefits and outcomes of using your tech solution rather than just its features. A compelling value proposition can differentiate you from competitors and give potential customers a reason to choose your offering.

Online networking is an undervalued tool in my view. Find out which social medias your target audience prefers and create relevant and personal content for them. Interactions allows for valuable dialogues eg questions, Misunderstandings, insecurities, etc which can then be addressed directly and turned into new pieces of content. So don’t be afraid to throw yourself out there; good content is key to increasing awareness which in turn increases sales.

Currently, a company that doesn't have a professional website to display their products or services is on the road to the failure. It's extremely important to have this because it’s will be the place that will provide visibility to the business. It’s also important that this well structured, according to the target audience. Having a keyword development team will gives you greater reach and visibility.

An online presence is a crucial element for any business as it creates the first impression of the company or product, much like a storefront for a physical store. As we know, the first impression is always the most important. A strong online presence not only attracts potential customers but also builds credibility and trust. It is essential for showcasing your brand, engaging with your audience, and staying competitive in the digital age.

Your website is a central hub that represents your entire brand it also performs as a marketing channel, sales channel, product showcase channel, customer service channel, etc. visitors will arrive there through searching for your offerings. Organically. Digital tactics - social media, are how you get the attention of would be purchasers. You need to provide consistent and sustained posts and measure the effects of your efforts. You can use data analytics to determine what is working and what is not.

In today's digital world, a strong online presence is essential for marketing success. Create a professional, user-friendly website showcasing your products or services, and ensure it's optimized for search engines. Engage with your audience on social media platforms where tech-savvy customers spend their time. Regularly update your content to demonstrate your expertise and keep potential customers informed about new developments. This fosters trust and establishes your brand as a leader in the tech industry.

One tip is to use events to not only meet people but also as material for follow-up conversations. Write a blog on a key challenge that was discussed and share your advice. Use this to stay connected with people you meet at the event and to target new prospects. Good for showcasing your "brand" and offering people something of value. Stay in regular contact with people you meet as not everyone will want your services from day one

Networking events are also very important, especially for meeting suppliers and prospects. However, what matters most is building genuine relationships with partners, not just clients or service providers. And what better way to build a relationship than by having a conversation over a drink?

Networking is a powerful tool for marketing in the tech industry. Attend industry conferences, workshops, and seminars to meet potential clients and partners in person. These events offer opportunities to present your products or services and get immediate feedback. Establishing personal connections can make a lasting impression and lead to word-of-mouth referrals, invaluable for building credibility and expanding your customer base.

One thing I’ve found helpful while dealing with customers for testimonials and case studies is that one needs to build rapport with them over the period of time. As a executive directly dealing with customers who are using your product or services, you would need to build their trust, so when you need a quick testimonial or feedback they’re always happy to give you one. Building a rapport with customers ain’t that easy. You need dedication and give them your time as they start using your product/services. It starts from day 1.

Oftentimes customer engagement is not proactive. The voice of the customer enlightens your understanding of their experience and the value they place on your offerings. It also provides insights to additional new offerings, better ways to serve your customers, value based pricing considerations. Stay close to your customers, they are the most important audience you have.

Customer questions make great (video) content - if one user has a specific challenge others probably do too. Also it’s a great starting point for FAQs which could be great for SEO too.

Customer feedback is also essential, but it must be as objective as possible for two reasons: your customers are your best advocates, and they are in the best position to tell you if you are heading in the right direction.

Listening to customer feedback is vital for refining your marketing approach and product development. Encourage users to share their experiences and suggestions, and show that you value their input by acting on it. Use positive testimonials in your marketing materials as social proof, and address criticisms to demonstrate your commitment to customer satisfaction. This feedback loop not only improves your offering but also strengthens customer relationships and loyalty.

The tech industry is ever-evolving, and so should your marketing strategies. Stay informed about the latest trends and technologies that could impact your business. Be ready to adapt your marketing plan to new information and changing market conditions. Continuous learning allows you to anticipate shifts in consumer behavior and technology advancements, ensuring your marketing efforts remain relevant and effective in promoting your products or services as a computer engineer.

As a computer engineer in the tech industry, there are several effective strategies you can employ to market your products or services. The first step is to identify your target audience. Develop a strong brand. It is best to create a unique and compelling brand identity that reflects your values and expertise as a computer engineer. Once you have a foundation and your vision is clear, your final step is to showcase your expertise. Demonstrate your knowledge and skills in the tech industry by sharing informative and valuable content. This can be done through blog posts, whitepapers, case studies, or video tutorials and social media.

If you are a founder, remember that your investor pitch’s content is not the right content for your target audience. While potential investors might be excited by how you plan to revolutionize your category, customers generally won’t be swayed by this. Customers are selfish; they use products like ChatGPT not because of its mission to transform AI, but because it enhances productivity and lowers labor costs. The same applies to most brands—marketing should focus on clear benefits to the customer, not just the product’s greatness, technology, or the founder’s vision.