Here's how you can effectively market your services as a self-employed public speaker.

To effectively market your services as a self-employed public speaker, start by crafting a strong personal brand. This means showing people who you are, what you stand for, and how you can help them. Share your story and experiences that make you unique, and use simple, clear language so everyone understands your message. Keep it authentic and don't try to be someone you are not. Create a logo, choose brand colours, and develop a consistent style for your website, social media, and business cards. Share your knowledge freely through blogs, videos, or social posts. Build connections through social media and connect with like minded people. Over time, people will recognize and trust your brand, making them more likely to hire you.

To effectively market yourself as a self-employed public speaker, build a strong personal brand by clearly defining your unique value proposition and target audience. Create a professional website with compelling content, videos, testimonials, and a blog to showcase your expertise. Leverage social media platforms to share insights, engage with followers, and build a community around your niche. Network actively by attending industry events, collaborating with influencers, and offering free webinars or workshops to demonstrate your skills and expand your reach.

A strong personal brand is vital, but ensuring that brand reflects who you truly are is equally important. Authenticity is critical; people connect with genuine stories and real experiences. While it’s important to define your areas of expertise and convey your core messages, I believe it’s also about showing the human side of your journey. Share your passion and how you contribute to your community, and let your personality shine through. This approach differentiates you and fosters more profound, meaningful connections with your audience.

Building a solid brand through public speaking and networking requires intentionality. It’s about making connections and creating meaningful relationships that align with your values and goals. When networking, be thoughtful about who you engage with and how you can add value to each other’s journeys. By being intentional, you expand your network and reinforce your brand’s authenticity and purpose.

Building a solid brand through public speaking and networking requires intentionality. It’s about making connections and creating meaningful relationships that align with your values and goals. When networking, be thoughtful about who you engage with and how you can add value to each other’s journeys. By being intentional, you expand your network and reinforce your brand’s authenticity and purpose.

Social media is a powerful tool for marketing and networking; for me, it's all about authenticity. While being consistent is valuable, I believe it’s just as important to be real and show up when it makes sense for you. Life happens, and you can’t always be online. I use social media to share genuine moments and connect with others, focusing on building a community as I build my brand. It’s about creating meaningful connections and adding value in a way that aligns with who you are and what you stand for.

Workshops, webinar and masterclasses are an excellent way to make your personal brand more visible. I would consider promoting online and in person events as a way to reach a broader audience.