Last updated on 2024年8月30日

Here's how you can effectively engage golf course members with upcoming events and promotions.

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Engaging golf course members with events and promotions is key to fostering a vibrant community and ensuring repeat business. As a manager, understanding the nuances of your members' needs and preferences can make all the difference. Tailoring events to their interests, using the right communication channels, and providing value through promotions are some of the strategies that can enhance member engagement. By prioritizing a personalized approach and maintaining a dynamic calendar of events, you can create an environment where members feel valued and excited to participate.

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Abel Jiménez García

Director Gerente en La Dehesa Club de Golf | Gestión de clubes deportivos con más de 20 a?os de experiencia
Joshua Budz

Senior Business Development Manager
Julie Anne Metaxotos

Client Service Manager at Viridian Advisory

1 Personalize Events

When planning events, consider the diverse interests of your golf course members. A survey or suggestion box can be instrumental in gathering feedback about the types of events they would enjoy. Whether it's a competitive tournament, a family fun day, or a themed social event, personalizing these experiences encourages participation. Ensure that each event offers something unique, catering to different skill levels and social preferences to make every member feel included.

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Alya Qistina

CBDO at Thomas Philip | Venovox
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You can do a family series golf, that separates ladies or children categories, encouraging for family to sign up as club members.

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2 Effective Communication

The key to successful event promotion is effective communication. Utilize multiple platforms such as email newsletters, social media, and your website to reach members where they are most active. Craft clear and enticing messages that highlight the benefits of attending your events. Schedule these communications strategically; too frequent and they may become noise, too sparse and they might be overlooked. Remember to create a sense of urgency with registration deadlines and limited spots to boost sign-ups.

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Abel Jiménez García

Director Gerente en La Dehesa Club de Golf | Gestión de clubes deportivos con más de 20 a?os de experiencia
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La comunicación de un club es junto con la gestión de personal la parte más importante que existe. Un club puede estar haciendo muchas cosas, obras, mejoras y desarrollos que si esas acciones no se están comunicando se pierde un impacto muy importante, que en ocasiones parezca que el club esté parado. Por eso para un mi un 50% del éxito de cualquier acción es la correcta comunicación y el otro 50% la gestión y desarrollo de la misma.

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3 Leverage Technology

Embrace technology to streamline the event management process. An online booking system not only makes it convenient for members to register for events but also allows you to track attendance and preferences over time. Use this data to refine future events and promotions. Additionally, consider developing a mobile app for your golf course that can send push notifications about upcoming events and exclusive promotions, keeping your members engaged on the go.

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Joshua Budz

Senior Business Development Manager
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Technology is a great way to interact with your members. Don’t be afraid to use an external company. The benefits of a good social media video or live scoring are huge!

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4 Value-Added Promotions

Promotions should offer genuine value to your members. Whether it's discounted green fees, pro shop deals, or special rates for event participation, ensure that your promotions align with what your members value most. Create a loyalty program to reward frequent visitors and encourage new members to join. Tailored promotions based on past behavior and preferences can make members feel recognized and appreciated.

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5 Engage with Partners

Forge partnerships with local businesses or brands that resonate with your golf course's ethos. These collaborations can enhance your events with sponsored prizes, exclusive offers, or guest services that add an extra layer of excitement for members. Partnerships not only broaden the scope of what you can offer but also introduce your members to complementary products and services, creating a win-win situation.

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Julie Anne Metaxotos

Client Service Manager at Viridian Advisory
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I think collaboration with local business is key and advertising in the local paper. As example in country towns local motels, pubs and the like , coming together ; offering gift packs and special golf packages for a set amount that is discounted for larger groups and bookings , eg overnight stay & play, golf cart hire and Golf Pro Lessons- vouchers up for the prize. As an added service incorporating on course food snacks and drinks during corporate golf days and inviting sponsors to these events. Special prizes (sourced from local businesses )to celebrate at end of play presentations. Promotes engagement and partnership. Win / win for all involved.

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6 Gather Feedback

After each event or promotion, solicit feedback from your members. This could be through direct conversation, email surveys, or comment cards left in prominent areas around the clubhouse. Listening to your members' experiences helps you understand what worked well and what could be improved. This ongoing dialogue demonstrates that you value their input, fostering a stronger sense of community and loyalty.

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Here's how you can effectively engage golf course members with upcoming events and promotions.

1

2

3

4

5

6

1 Personalize Events

2 Effective Communication

3 Leverage Technology

4 Value-Added Promotions

5 Engage with Partners

6 Gather Feedback

Golf Course Management

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Here's how you can effectively engage golf course members with upcoming events and promotions.

1

2

3

4

5

6

1 Personalize Events

2 Effective Communication

3 Leverage Technology

4 Value-Added Promotions

5 Engage with Partners

6 Gather Feedback

Golf Course Management

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