Value Story For Drugs and Medical Devices - We Do This All The Time.... But What's Our Value Story for Attracting and Retaining Our Most Important Pro

Consultancies. Pharma. Medical Device - it's clearly a "no brainer" to say that the art of the value proposition for a new drug or device is a key part of Market Access strategy. The investment from both a financial and time perspective in R&D from the Pharma or Med Tech, or the Client Relationship from a Consulting perspective, will rely heavily on the right value message.

Companies are nothing without their people - those who do the day to day work within the business, live and breathe the culture, deliver results for the business - without these people, the company would be nothing. Yet, something often not treated with anywhere near as much importance as the value proposition for a product in development is, what is your value proposition for attracting Staff?

The market is very much vacancy driven - there are always more open roles in the industry than active, relevant Candidates, so the need to be able to attract professionals from the talent pool is more critical than ever as companies look to grow.

Things to think about:

• Ask your team - what attracted your current staff in to the business?
• What keeps them there?
• What genuinely makes you stand out from your Competitors - are your selling points truly unique?
• Do you have company Ambassadors that can come in to interviews with potential hires, and give their view of working in the business day to day?
• What does progression, recognition, training and development look like?
• What is the company vision for the future? Where are you going? Where can you take the potential new hire?

Getting this right will increase your chances of attracting staff of the right calibre, giving a competitive edge to you over those companies you compete with in your market space. The increased revenues, new insights in to project delivery, new contacts - if you can't make them yours, your Competitors will.

As part of our Recruitment processes, Evidencia Scientific helps our Clients to develop their value propositions in detail, from understanding what the market will find attractive, right through to how to deliver it in interviews. With 20 years of experience in the Market Access, Pricing and HEOR / Real World Evidence sector, we partner with leading Consultancies, Pharma and Medical Device companies to secure Mid and Senior level talent in order for our Clients to solve high level business challenges, and generate results and opportunities.

For more information, or to look at how Evidencia can work with you to develop your staffing value message and secure the right talent in this space to help with your business growth, please contact Cliff Cox, CEO on +44 (0) 1293 317417 or by email to [email protected]

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