Here's how you can effectively convey your research findings to non-technical stakeholders in R&D.

In the last decade, experts in education have come out with something called: Knowledge Accessibility. The fact that everything is "easy to know" today thanks to internet doesn't mean that we need to explain the details anytime we disclose a scientific info. We should address always following a specific pattern of info vs audience.

My topic discussion always depends on my audience. Am I speaking to my seniors? Are they normal people or technical people? Similarly my age group people, younger generation? Are they educated, if so what is their level of education? Since my area of expertise is in drug discovery and development I can drive my discussions with non-chemists into health related topics. How drug discovery happens and its benefits. Infact I have delivered several invited talks at degree level colleges discussing various topics of medicines.

You should know who your audience is before the presentation. If it is mostly sales people then focus on the sales perspective of your R&D.

Es importante poder incluir en los hallazgos de investigación y desarrollo un lenguaje simple que pueda llegar a mas audencias. Ciertamente el reconocimiento de los pares es esencial pero en el cotexto de desarrollar ciencia y tecnologia en el marco de una empresa la información debe llegar a sus ejectuviso de manera simple y muy ligada a las ganancias que este desarrollo puede implicar para la empresa.

There are many ways to use in explaining findings. but the rules of a successful explanation are always the same: 1. To know the level of literacy of your audience. 2. To know about the interests of your audience. 3. To disclose only what is necessary. 4. To have a clear pattern of possibility in head. 5. To use analogies, and the right wordings. 6. Before concluding, to confirm their expectation are met and at what extent. 7. To be interactive in the exposure. 8. Avoid being categorized.

You need to simplify concepts for non-technical stakeholders by using analogies in their field whenever possible. For example if your audience is mostly business managers then you need to relate your R&D to a business plan or model to simplify concepts.

Telling a story is not always necessary, but if you have a good story with a very good narrative and there is a lesson to be taught or learned from this story then it might add value to your presentation.

Going back on the importance of the chosen narrative (the wordings to make your audience comfortable to keep listening to you) and the use of analogies (to create a mutual empathy with the audience, so they can feel you for real), it is clear that 80% of the impact you have on your audience is not in your findings but just in the way you make your presentation and the yourself. They need to understand that you are an authority in what you do. Otherwise, your findings are nothing more of what is available on Wikipedia. BTW: with all the respect due to Wikipedia!!!

Impact is always important such as improving speed, efficiency, new product line, increase revenue, decrease expenses, etc. Impacts should be highlighted or bolded in your presentation to stand out and catch the audience's attention

Analogies allow the audience to relate to your work and simplifies the concepts. Analogies only work if you relate it to something that everyone has a firm grasp on the concept like money, traffic, or cell phone usage.