Here's how you can effectively convey the value of new technology to stakeholders as a product manager.

To effectively convey the value of new technology to stakeholders as a product manager, start by understanding their needs and aligning the technology's capabilities with their goals. Articulate the benefits clearly, focusing on how the technology solves specific challenges rather than listing features. Use stories to illustrate real-world applications and outcomes, making the technology's impact more relatable. Enhance your communication with visual aids like diagrams and infographics to simplify complex information. Address concerns upfront with clear, evidence-based responses to build trust. Follow up with stakeholders to answer any lingering questions and maintain momentum towards adoption.

Articulate Benefits but be aware, money talks. So if you can translate benefits to operational costs the better. It also makes price discussions easier if people understand what they keep in their pocket.

The most effective way to make the customer see the value is to make them use it. Get the customer to test the new feature with your team. If it's a success, use the customer as a promoter of the improvement. Doing this raises the bar for the team and they will be more critical of the delivery and the real value that will be generated.

Don't create stories. Know your customers and use their stories. Stories force us to think about OUTCOMES, not outputs. Define this story before developing your features. If the story isn't good enough, you're probably attacking the wrong pain.

Behind objections are opportunities. Don't be afraid to ask your user back with the aim of understanding their real pain or concern. Just answering an objection may seem satisfactory, but understanding the motivation behind the objection will take your product to the next level - or the user will understand the benefits of your product on their own.

Technology constantly evolves. If an organization does not experiment with the new technology and learn, they will ultimately become irrelevant. Reason being, customers will start to interact with the new technology via other methods and begin to expect the same experience and/or capabilities with you. When and how you incorporate the new technology is up to the organization, but make sure you have knowledge to quickly build upon to safeguard your cutomers from going elsewhere.

Technology in itself is no longer a differentiator. Therefore focus on cost of ownership. Do not fall in the trap of too aggressive pricing. If you can show that your solution can save a substantial amount, base a price upon that (Value based pricing)