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Here's how you can effectively convey technical SEO audit results to web developers and IT teams.

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Conveying the results of a technical SEO audit to web developers and IT teams is crucial for the successful implementation of recommended changes. To bridge the gap between SEO professionals and technical teams, you need to present your findings in a way that resonates with their expertise and priorities. This article will guide you through the most effective strategies to ensure your technical SEO audit is understood and acted upon by your web development and IT colleagues.

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Pete D.

Senior Director Architect @ eBay | Search Optimization

1 Understand Basics

Before diving into the audit results, ensure that your audience has a basic understanding of SEO. Explain what Search Engine Optimization (SEO) is, emphasizing its importance for online visibility and organic traffic. Clarify that a technical SEO audit examines the website's infrastructure and architecture to identify issues that might hinder search engine crawling and indexing. Use familiar analogies to relate SEO concepts to web development practices, fostering a common ground for discussion.

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Pete D.

Senior Director Architect @ eBay | Search Optimization
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Frame SEO by explaining it in common business metrics and how that’s impacted by SEO (what share of traffic etc. is SEO). Explain it in terms of revenue and how much each incremental visit is then worth. Skip the jargon, simplify and keep it high level providing a summary e.g. if 80% of the audit was fixed by these 5 things it’s worth $123 and SEO is nearly always free traffic, so it’s super efficient to invest in it vs other marketing channels, meaning that $123 is nearly pure profit

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2 Audit Highlights

When presenting your audit findings, start with the highlights. Prioritize the issues that have the most significant impact on SEO performance, such as page load speed, mobile responsiveness, and crawl errors. Explain how these issues can affect search engine rankings and user experience. By focusing on the critical elements first, you capture the team's attention and demonstrate the value of addressing these problems promptly.

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Pete D.

Senior Director Architect @ eBay | Search Optimization
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First, if anyone gives a guarantee of performance improvements by completing an SEO audit, walk away. Don’t be that person. Absolutely stack rank, resources are limited and so is patience. Have a first thing to get the buy in, set and confirm metrics and gain trust to fix the rest. Have a cut line in the list knowing you’ll never get to the bottom of it. Focus on the 20% that gives 80% improvement. Don’t give a laundry list of asks, keep it simple with a few key strategic items that will fix a lot of issues. If you’re not in house then go and learn the business and what’s been done before, maybe there’s a reason some things are broken or it’s in progress - you don’t want to rehashing the same stuff.

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3 Speak Their Language

To effectively communicate with developers and IT professionals, speak in their language. Use technical terms and concepts that resonate with their expertise. For example, instead of simply stating that URLs need to be "SEO-friendly," explain the importance of clean URL structures for both user navigation and search engine algorithms. When discussing crawl budgets, relate it to server resource optimization, a topic they are likely familiar with.

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4 Visual Aids

Visual aids can be a powerful tool in conveying complex information. Utilize charts, graphs, and screenshots to illustrate the issues found in the technical SEO audit. For instance, show a waterfall chart from a page speed test to pinpoint bottlenecks in load time. Visual representations not only make the data more digestible but also help in highlighting the urgency of certain fixes.

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5 Actionable Advice

Provide actionable advice that can be directly implemented by the web development and IT teams. Break down each recommendation into clear, manageable tasks. For example, if you've identified that the website's robots.txt file is blocking important pages, show the specific lines of code that need to be changed using the Disallow: /example-page/ format. This clarity helps in creating a straightforward path to improvement.

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6 Follow-Up Plan

Lastly, propose a follow-up plan to ensure that the audit's recommendations are implemented effectively. Suggest regular meetings to discuss progress, address any roadblocks, and review the impact of changes made. Offer your continued support in interpreting data and adjusting strategies as needed. A collaborative approach not only facilitates the implementation process but also fosters a long-term partnership between SEO experts and technical teams.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can effectively convey technical SEO audit results to web developers and IT teams.

1

2

3

4

5

6

7

1 Understand Basics

2 Audit Highlights

3 Speak Their Language

4 Visual Aids

5 Actionable Advice

6 Follow-Up Plan

7 Here’s what else to consider

Search Engines

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Here's how you can effectively convey technical SEO audit results to web developers and IT teams.

1

2

3

4

5

6

7

1 Understand Basics

2 Audit Highlights

3 Speak Their Language

4 Visual Aids

5 Actionable Advice

6 Follow-Up Plan

7 Here’s what else to consider

Search Engines

给文章评分

感谢您的反馈

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