Here's how you can effectively convey organizational goals and values to employees through social media.

To build messages that resonate with people ask yourself: ? What is my organization vision? ? What's the impact of my organization in the communities? ? What's my mission in the world? Sharing tangible and real actions on how companies are changing the world for the better, and their positive impact on society, can bring people together and create a bond with the brand. This can make people advocates for it.

I have always talked about bringing the market to the market and how to bring the market to the targeted audience, creative contents or writings can help you achieve this more efficiently contents that resonate with your audience. Graphical contents can help your organization business.

Remember, you need to know the organization better than anyone else to authentically and effectively convey its message to the world. As such start with an internal audit of what your organization is and what are your main goals. Here are a few questions to get you started -What is my organization's vision for the future? -How does my organization positively impact communities? -What is our mission and purpose in the world? -What core values drive our organization? -How are we contributing to sustainability and social responsibility? You are the voice between the outside world and your company remember that as you are making content for their accounts.

As redes sociais s?o uma poderosa ferramenta também para se comunicar com os seus funcionários e a melhor forma de atingir esse objetivo é buscar formas de despertar o sentimento de pertencimento. Ao longo dos anos, percebo que dois pontos s?o muito importantes para isso: - Ter um planejamento de conteúdo que mostre, n?o só em teoria, mas no dia a dia a vis?o e os valores de uma empresa, podemos despertar o sentimento de fazer - Dar voz aos colaboradores, tendo um canal para ouvir suas sugest?es para redes sociais e trazer conteúdos que destaque os talentos da empresa. Com uma comunica??o focada em pessoas, é possível trabalhar todos os aspectos do posicionamento da sua empresa por meio de quem faz acontecer diariamente

People prefer images and videos these days. Hence, it’s best to mix text and visual media to convey certain information. There’s also a higher chance of info retention when media is used compared to plain text

Strategies: Content Calendar: Use Buffer or Hootsuite to schedule diverse posts aligned with organizational goals. Include educational content and employee spotlights for engagement. Theme Days or Campaigns: Launch themed campaigns (e.g., sustainability week) to highlight company values. Encourage employee participation and interaction. Employee Advocacy Programs: Empower employees to share company content on personal networks. Resources: Buffer: Schedule and analyze social media posts. Hootsuite: Manage multiple social media accounts effectively. Canva: Create visually appealing graphics for campaigns. Employee Advocacy Platforms: Tools like Bambu or Smarp facilitate employee engagement. Google Analytics

Make it a two-way communication. Ask open questions and reflect on the responses you get. A prompt reply will show that you want to start a conversation.

Positive reinforcement is a good way to encourage people to perform better. Celebrating small wins also make employees feel that their efforts are “seen” and valued. With that, they’ll strive to improve and will work with a positive disposition.