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Here's how you can determine your rates as a freelance professional in Internal Communications.

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Navigating the world of freelancing in Internal Communications (IC) can be challenging, especially when it comes to setting your rates. Understanding what to charge for your expertise ensures that you are fairly compensated and competitive within the market. As a freelance professional in IC, you must consider various factors to determine a pricing structure that reflects the value of your services while also appealing to potential clients. Your rates are a reflection of your professional worth and should be set with careful consideration of your experience, the complexity of the projects you undertake, and the industry standards.

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Tyra Hurynarin

Quality Assurance Manager @Opinex | Administrator | Managing Partner at Vanilla Marketing | Content Creator | Social…
Indranil Mukherjee

Manager - Brand, Communications & Marketing
Bobbi Harrison

Co-Founder, Managing Partner, Consultant at cultuRemedy | Freelance Writer | Content and VA Services | Resume and…

1 Assess Experience

Your professional background plays a crucial role in setting your rates. Reflect on your years of experience, the breadth of your skills, and any specialized knowledge you possess in Internal Communications. More experienced professionals can command higher rates due to their proven track record and expertise. However, if you're newer to the field, you may need to start with lower rates to attract initial clients and build your portfolio. Remember, as your experience grows, so should your rates, ensuring they remain reflective of your evolving skill set.

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Tyra Hurynarin

Quality Assurance Manager @Opinex | Administrator | Managing Partner at Vanilla Marketing | Content Creator | Social Media Strategist
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As a female entrepreneur in Vanilla Mark3ting , when determining your rate as a freelance professional in internal communications, it is crucial to assess your experience straightforwardly. Start by evaluating your skills , consider the scope of projects you have managed, the impact of your strategies and any specialised knowledge you bring especially in a specific business. Highlight achievements like improved engagement metrics or streamlined processes to demonstrate your value. Client feedback and industry reputation also play a key role in justifying your rates. Ultimately your pricing should reflect the unique value you offer based on your experience and expertise in the field.

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2 Market Rates

Understanding the current market rates for Internal Communications services is essential. Research what other freelancers with similar skills and experience are charging. This information can be gathered through networking, industry forums, or online platforms where freelancers share their rates. While you don't have to align your rates exactly with the market, having this knowledge ensures you're not pricing yourself out of opportunities or undervaluing your services.

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Indranil Mukherjee

Manager - Brand, Communications & Marketing
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Craft a Compelling Pitch Deck: Create a concise and visually appealing pitch deck that highlights your business idea, market opportunity, competitive advantage, financial projections, and team credentials. Use clear language and compelling visuals to convey your message effectively. Present Market Data: Present the market research you've gathered to support your salary negotiation. Highlight any discrepancies between your current salary and industry standards, making a compelling case for a salary adjustment. Provide Options: Offer flexibility and openness to alternative forms of compensation, such as additional benefits, bonuses, or professional development opportunities, if a salary increase is not feasible.

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3 Project Complexity

The nature and complexity of the projects you take on will significantly influence your pricing. Internal Communications can range from crafting company-wide emails to developing comprehensive communication strategies. Projects that require a high level of expertise or are particularly time-consuming should be priced higher to account for the additional effort and knowledge required. Transparently communicate with clients about how project specifics impact your rates.

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4 Value Proposition

Your unique value proposition distinguishes you from other freelancers and can justify higher rates. Consider what sets you apart: Do you have specialized experience in a certain industry, exceptional strategic planning abilities, or a knack for crisis communication? Highlight these unique skills when setting your rates and discussing them with potential clients. Your value proposition is a key factor in demonstrating why your rates are worth the investment.

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5 Client Budgets

While your rates should primarily reflect the value of your work, it's important to remain adaptable to client budgets. Some clients may have limited funds but offer other benefits such as long-term collaboration or valuable networking opportunities. In such cases, you might consider adjusting your rates or offering package deals. Always ensure that any compromises still respect the worth of your services and don't set a precedent for undervaluation.

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6 Adjust Regularly

Lastly, it's important to review and adjust your rates regularly. The Internal Communications field is dynamic, and staying updated with industry trends and standard rates is crucial. As you gain more experience, complete successful projects, and expand your skill set, your rates should reflect these advancements. Schedule periodic rate evaluations, such as annually or biannually, to ensure your pricing remains competitive and commensurate with your professional growth.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bobbi Harrison

Co-Founder, Managing Partner, Consultant at cultuRemedy | Freelance Writer | Content and VA Services | Resume and LinkedIn Support | Workplace Culture | Communications
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Something I found helpful in terms of developing a base rate: add up your monthly expenses. Then, add 15% to that figure for the unexpected, like vehicle or home repairs. Take the new figure and add 25% to it to account for leisure, travel, clothing, etc. Lastly, add what you'll need to pay taxes (an example might be 25% - definitely something that'd pertain to the specific freelancer's situation). Why do this? Sometimes freelancers, especially those just starting out, don't charge enough. I was given this exercise in a course I took, and it really gives perspective on what you may need to charge to earn a living as a freelancer. It's subjective, of course, but something to consider in addition to the great suggestions in this article.

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Here's how you can determine your rates as a freelance professional in Internal Communications.

1

2

3

4

5

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1 Assess Experience

2 Market Rates

3 Project Complexity

4 Value Proposition

5 Client Budgets

6 Adjust Regularly

7 Here’s what else to consider

Internal Communications

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Here's how you can determine your rates as a freelance professional in Internal Communications.

1

2

3

4

5

6

7

1 Assess Experience

2 Market Rates

3 Project Complexity

4 Value Proposition

5 Client Budgets

6 Adjust Regularly

7 Here’s what else to consider

Internal Communications

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