Here's how you can cultivate a personal creative style in strategic communications.

Before embracing any prescribed style of communication from strategic communication manuals, it's essential to understand your own personal style. Recognizing your unique traits matters because everyone communicates differently. Some may lean towards a semi-formal approach, while others may prefer absolute formality. By acknowledging and honoring these individual differences, we can effectively tailor our communication for greater impact and resonance. The key lies in embracing authenticity while striving for effective communication.

To focus on the field I belong to; the competitive realm of talent acquisition, strategic communications play a pivotal role in attracting and retaining top-tier talent. When I am interacting with the candidates, it’s not just about filling roles; it’s about crafting compelling narratives that resonate with them and showcase our organization, its belief and the future as an employer of choice. While one interacts with any candidate few things to focus for an effective Strategic Communication involves: 1. Employer Branding 2. Candidate Engagement 3. Innovation Story Telling 4. Industry Insight and Clarity In today’s talent-driven market, strategic communications isn’t just about sourcing candidates—it’s about building relationships.

It requires a combination of self-awareness, experimentation, and honesty. Begin by trying out different communication channels and tactics to see what resonates with you. Embrace your distinct voice and perspective, and use your abilities to create fascinating storytelling and imagery. Stay curious and open to inspiration from a variety of sources, including art, literature, and everyday events. Don't be scared to take risks and push the boundaries; creativity frequently comes from venturing outside of your comfort zone. Remember that consistency is essential—while it's necessary to change and adapt, remaining loyal to your personal style will help you stand out in the crowded environment of strategic communications.

Strategic decisions are challenging, especially for leaders accountable to a board of directors. These decisions require more than competence; they demand honesty, transparency, and thorough planning. This approach not only resolves immediate issues but also builds strong team cohesion. Managing vast amounts of data daily made me realize that the data we collected needed to provide necessary insights for effective decision-making. Hence, I have outlined three key steps for effective strategic decision-making: 1. Identify the Problem: Clearly define what needs to be improved. 2. Drive Consensus: Develop solutions, ensuring team engagement and agreement. 3. Provide Evidence: Collect and share success stories or data to validate decisions.

To cultivate a personal creative style in strategic communications, one needs to actively listen to the people working with them as subordinates or colleagues, & keep themselves grounded to be able to listen & respond to them in a neutral state. Marketing, sales, and many other functions of an organization, are people-led processes. Creating a space, where your colleagues can feel comfortable being candid about their opinions, gives them a sense of belonging to the organization & strengthens their trust in you as a leader.

Entender a tu público objetivo siempre será importantísimo para todos los aspectos profesionales. Pero si estas buscando ser más creativo, entender que les gusta, que no, que tipo de contenido busca o se capacita tu audiencia, te ayudará a entender mejor hacia donde apuntar tu comunicación (o la de tu compa?ía) y como atraer la atención de tu publico. Es importante seguir las tendencias, pero si estas no son del interés de tu publico, no te arriesgues a perderlos!

Evaluando el comportamiento del consumidor analizando sus interacciones con los productos, servicios o contenido que sea similar al suyo, así como hacer un mapeo de Costumer Journey.

Dive deep into the work of your selected masters, including their written content, speeches, presentations, campaigns, and other communication materials. Analyze how they craft their messages, structure their narratives, and employ creative techniques to capture audience attention and convey key strategic messages

El feedback continuo que te permita una evaluación constructiva en el desarrollo creativo de tus portafolio de trabajo. Explorando fuentes externas de inspiración, utilizando herramientas digitales, practicando la autoevaluación y reflexión.

Busque referências em profissionais que você admira e que se destacam no mercado, para você se especializar ainda mais. Além disso, após cada trabalho realizado, analise os processos e o resultado, enxergue as brechas e possíveis erros cometidos, para que você busque cada vez mais a perfei??o.

In addition to experimenting with techniques, narrative structures, and visual elements, try writing for a variety of media and disciplines. There's a big difference in approach, strategy, tone, length, etc. when you compare writing long vs. short articles, blogging, web content, social posts, instructional copy, and other material. Wading into uncharted waters helps broaden your skill set and appeal as a writer.

I believe we are always on an ever-changing journey when it comes to finding our creative style. It is evolving as we grow, learn, and adapt to new experiences and feedback. When a professional communications strategist starts thinking they have 100% found their style, they are opening the door to the possibility of being left behind by new trends, needs, and younger/different audiences appearing in the market. Through experimentation and trying out different ways of communicating, always having an ear open to understanding the tone of your client/organization, we become flexible in our creative style.

See what resonates with your audience. Do you get better responses and direct feedback on certain communications that follow a particular theme? Check in with your HRBPs to see what kind of feedback they're hearing, and do focus groups. Ask frontline employees what and how they want to receive information, or if there are particular messages that stood out in their heads, and lean in on that style.

Una de mis recomendaciones en relación a comunicación es que SIEMPRE experimentes. Tienes la posibilidad de utilizar tus redes sociales, canales de comunicación o herramientas disponibles y accesibles para que aprendas a usarlas y te vuelvas un experto en ellas. Actualmente yo me encuentro experimentando con mis propias redes sociales, para entender que atrae y que no a mi publico objetivo, investigando tendencias, estudiando sobre el uso de las plataformas y poniendo a prueba todo lo que estoy aprendiendo.

As social animals, strategic communication primarily revolves around interacting with others. Whether one is doing right or wrong can only be determined by another person, making it imperative to seek feedback for self-improvement. However, while seeking feedback, it's important to remember that seeking validation from others is not the same as seeking feedback. This means there will be times when harsh words are delivered, but in those moments, the goal is to remain as rational as possible while evaluating the feedback, with emotions taking a back seat.

A gente sempre pode fazer alguma coisa de forma diferente, sempre dá para aperfei?oar e também arriscar nas cria??es de estratégias. Mas para isso é necessário que seu trabalho seja avaliado por colegas, superiores e também o público-alvo. Assim você consegue entender o que deu certo e o que poderia ter sido feito de outra forma. Veja os feedbacks como algo que o ajudará a crescer e se consolidar na área e nunca como uma crítica pessoal.

Contar con profesionales que puedan darte feedback sobre tu trabajo es importantísimo. Busca coworkers, jefes o mentores que puedan darte su opinión honesta y constructiva al respecto. Esto te ayudará a seguir perfeccionando tu trabajo y volverte cada vez más experto en tu área de trabajo!

Developing a personal creative style in strategic communications starts with consistent reflection. Make it a habit to regularly evaluate your work & the responses it elicits. Understand what strategies engage your audience & which ones might need revisiting. Reflect on the feedback you receive & use it to refine your approach and messaging. This ongoing process helps you craft a distinctive voice that resonates with your target audience. By continuously adapting & improving, you ensure your communication style remains dynamic & effective, keeping pace with industry trends & audience expectations. Embrace this reflective practice as a cornerstone of your professional growth & creative expression in the field of strategic communications

La reflexión es una herramienta que no solemos aprovechar en el ámbito profesional. Solemos dedicarnos tiempo para reflexionar sobre nuestra vida personal (lo que esta bien), pero no le dedicamos tiempo a lo profesional. Utiliza todas tus habilidades de reflexión, para revisar tu contenido, tu experiencia previa, busca ser consciente de tus conocimientos y habilidades. Esto te ayudará a entender que tienes y que te falta desarrollar y que next steps debes tomar!

é fundamental que, além da qualidade do texto ou da narrativa que você produz, também busque ser coerente com o que pensa e faz normalmente. O estilo próprio deve caracterizar-se pela autenticidade dos argumentos utilizados, pela fluência do texto e pelo compromisso com a veracidade das informa??es. Evite utilizar termos técnicos e esteja empenhado em comunicar de forma simples e objetiva. A comunica??o eficaz é aquela que favorece o entendimento e o diálogo entre quem escreve (ou fala) e quem lê (ou ouve). N?o tente demonstrar erudi??o, use sempre a Linguagem Simples.

To enhance your own creativity, encourage the trait in your team members. Every individual in a team has a different take on a subject. Can you spot it? And even before that, can you genuinely empower your team member by giving him or her the opportunity - and the credit - for his or her perspective? You can always use your own experience to hone it to his or her advantage. Just takes a little bit of humility, empathy and broad minded approach ??

Educación continua, que te permita capacitación sobre nuevas tendencias, Inspiración externa en diferentes industrias. Interacción y compromiso, que genere una participación activa y una comunicación bidireccional escuchando activamente a la audiencia.