Here's how you can create a winning creative pitch in automotive sales.

In the competitive world of automotive sales, a captivating pitch can be the difference between a disinterested glance and a closed deal. Here's how you can craft a winning creative pitch that resonates with your customers: 1. Know Your Audience: Before you even open your mouth, understand who you're talking to. Research their demographics, lifestyle, and most importantly, their needs. 2. Ditch the Script: People see through canned sales pitches a mile away. Instead, focus on genuine conversation. Ask open-ended questions to uncover their needs. 3. Highlight Features, Focus on Benefits: Every car boasts a laundry list of features. But features don't sell cars, benefits do. Translate those features into solutions for their problems.

Ich bin der Auffassung, dass Kunden in der Regel besser über das Produkt informiert sind als der jeweilige Verk?ufer/in. Das liegt daran, dass die Produktpaletten der Hersteller aktuell noch sehr breit aufgestellt und die Auswahl an verschiedenen SA gro? ist. Kauft ein Kunde ein Fahrzeug, setzt er sich vorab bereits intensiv mit dem Produkt und den jeweiligen gewünschten Ausstattungen auseinander. Dies führt dazu, dass viele Kunden mit spezifischen Fragen und tiefgehenden Kenntnissen in das Verkaufsgespr?ch gehen. Zwar k?nnte das Thema durch Paketzw?nge mit vorgegebenen Ausstattungen in Zukunft einfacher zu handhaben sein, doch bis dahin bleibt es unerl?sslich, dass Verk?ufer sich intensiv mit den Details der Fahrzeuge auseinandersetzen.

In my experience, a good salesperson sells themselves, delivering the product is the end result of that journey of building the trust and the relationship

Need analysis is must what is that customer is looking for and then pitch accordingly - in that case know how of product is extremely important

We have to read customer's mind or need to understand how customer will satisfy. Always be humble with customer. As a service advisor I strongly understand the customer satisfaction. We really want to take it seriously about our customers. What they need and effectively we have to reach out their concerns. Every solutions are there with us as a brand dealer. So surely we are the solutions to our customers.

A good ''fact-finding'' interview is essential. Asking gentle questions that probe into the prospective buyer's needs, wants and desires for their transportation goal. Today's buyer is well informed, but your are at a disadvantage if you don't ask him/her what research have they done and what has that research revealed to them. A good FF interview allows the prospective buyer you the sales consultant to enter their world. Being a good listener on your part will guide you towards the 'perfect' vehicle.

Compreens?o das Necessidades do Cliente: Cada cliente tem necessidades e preferências específicas. Há uma necessidade de fazer perguntas estratégicas para identificar essas necessidades, bem como para mostrar como o produto pode satisfazê-las.

one thing i found helpful is when we make our customers understand the ground reality of what the product is capable of and comparing the product with available competitor in market.. trust can be built and eventually closing the deal.. by letting know the value for money

Como siempre se ha dicho para vender hay que escuchar mas y hablar menos. Hacer las preguntas adecuadas y brindar un asesoramiento correcto te ayuda a fidelizar y obtener referidos.

Every product has a buyer, only you should know how to sell it. Every product has a story to tell, its background, its brand, its market. I have found a technique called FAB technique the most efficient way to create a story and pitch for any product. This is widely practised in the automobile world, F stands for features, A stands for Advantages and B stands for Benefits. Choose any five features of the product, and explain the advantage of those features of the product over competition and the benefits to the customer associated with the advantages. This in itself creates a story about the product, throw in some background information, and voila !! You are a storyteller.

If you already own the product you are trying to sell, then you can tell a personal story. If you are not yet an owner, then tell a story of one of the customers that has recently purchased a vehicle.

People love stories: - Everyone wants to know how much legroom is in the back. Share an example of a tall customer who tried sitting in the back and found it to be a perfect fit. Offer them a chance to sit in the back and test the space themselves. -Explain how the trunk motion sensor is useful for when you have heavy groceries and can't reach for the trunk. While telling the story, demonstrate how it works. -Safety features: Use analogies and examples to illustrate the benefits, and show them how some of the latest safety features work during the test drive.

Histórias Envolventes: Utilizar histórias que conectem emocionalmente com o cliente pode ser uma ferramenta poderosa. Eu sugiro contar histórias de outros clientes satisfeitos ou situa??es onde o produto resolveu um problema específico. Isso ajuda a tornar a conversa mais memorável e persuasiva.

Demonstre como a tecnologia do carro facilita a vida. Por exemplo: Com o assistente de estacionamento automático, você nunca mais precisará se preocupar em encontrar a vaga perfeita. Basta um toque e seu carro faz todo o trabalho para você. Use palavras como IMAGINE, crie uma narrativa em que o carro se torna um companheiro de viagem. Por exemplo, "Imagine que o modelo X n?o é apenas um veículo, é seu parceiro confiável nas aventuras do dia a dia."

The fact finding interview will tell you what is important to a customer AND will allow you to subtly set aside the benefits that may be meaningless to a buyer. Make sure you connect each benefit with their most important transportation needs. Be a problem solver, not just a pitchman at a carnival.

A crucial part of the sales process is to ask the client about their daily routine and how the car would fit into their life. Once you understand the purpose of the purchase and its primary use, you can highlight the benefits most relevant to them. If you can meet all the client's criteria, there's no reason for them to walk away. Ask the right questions!

Hay que adaptarse a la personalidad del cliente. Pasarse de entusiasta con alguien analítico o introvertido puede ser contraproducente.

Being excited about the car business, your dealership and your product must be your top priority each morning when you start your day and finish the day with that same enthusiastic edge. If you are genuine in positive demeanor, that will translate to a more willing customer. That is really neat is when every sales consultant did this (and many do), then other potential customers 'chime in' and feed off the excitement of the newest owner in the showroom.

Always pitch with a smile. Believe it or not, a good attitude is contagious. Customers are more likely to buy from someone who enjoys the process and is willing to do the hard work to earn their trust and commitment. Selling is all about trust.

Sealing a deal with confidence is the most important factor in sales . At times if one knows the product thoroughly and lacks in closing due to lack of confidence becomes a big challenge . Insecurity of loosing a case to competition due to various factors are one reason why one should be confident at closing a case . Well informed sales person will always be good in closing that’s what I believe don’t sell close deals .

Many salespeople either forget or are hesitant to ask for the client's business. Remember, the client is there to buy, and your job is to provide a solution to their problem and ultimately ask for their business. If you have followed the sales process correctly, there should be no reason for the client to leave and think it over. Follow the Process!

Some clients tend to have a more emotional buying process and you have to identify the precise timing to break some key questions to induce him/her/them. Others are more rational, for these kinds of clients, showing that it is the smart choice is more important than trying to induce anything. Identifying who's who is what makes the diference at closure, more than anything.

*Take a picture of your customer and their new car. *post picture on social media *when you fill up the car with gas, place your biz card over the gas cap with this sentiment: "I wish I was with you when you fill up your car with gas for the first time" *Have a stack of folders with ALL of the blank forms your dealer needs to close the deal. Nothing frustrates a buyer when his sales person does not have all of the paperwork ready to fill and ready for the finance Mgr. *When you 'escort' the buyer into the finance Mgrs office, use the old Colombo trick: "Say, Bob, I forgot all about the warranties available. Could you share that information for me?"

Service après vente ! Il est très important de prendre le temps de contacter notre client après la vente pour répondre à ces questions par rapport aux fonctionnalités du véhicule et de prendre de ces nouvelles. Quand le client passe au département de service nous pouvons aller le saluer et lui parler.