Here's how you can create a powerful brand identity for your clients.

You're gonna have to do A LOT more than this. Conceptually you need to find the overlap between who the brand is and who the consumer is. That overlap should be the focal point of the brand's identity. Good luck getting that from a mission statement. The first step is to really understand how the brand sees its own differentiation - this is the starting point of absolutely everything. In marketing jargon, it's - "What's the angle here?" You very well might need to help the client find that. Things like "we believe in being fun" & "we're transparent" are nice qualities but are a secondary substance to what the brand offers its users uniquely and how to package that in such a way that it comes through. That is brand essence.

Segundo o dicionário Oxford, essência é "aquilo que é o mais básico, o mais central, a mais importante característica de um ser ou de algo". Fácil remeter para uma marca e entender que o core da marca está naquilo que ela empresta de simbólico e valores para além do que é o seu core funcional. A essência da marca, ou a sua alma, se podemos assim dizer, é o que n?o está contido apenas nos códigos visuais ou sonoros ou qualquer outro que seja apreendido pelos sentidos. O core da marca aparece no campo emocional e aí ganha for?a e potência de fato. O desafio é fazer essa aproxima??o com os diversos públicos e diversos momentos.

Define Core Values: Align the brand’s mission, vision, and values with what the target audience cares about. Unique Visual Identity: Design a distinct logo, color scheme, and typography that reflect the brand’s personality and stand out. Consistent Messaging: Develop a tone and voice that are consistent across all channels, reinforcing the brand's identity. Engage Emotionally: Craft stories and experiences that connect emotionally with the audience, fostering loyalty. Adapt and Evolve: Continuously refine the brand based on feedback and market trends to stay relevant. Focusing on these elements helps establish a brand identity that is strong, memorable, and impactful.

Definir l'essence d'une marque est le résultat d'une démarche dans laquelle on doit comprendre ce que cette marque représente & comment elle souhaite être per?ue. Ce must do va ensuite être intégré à tous les niveaux internes pour être porté vers l'externe. Les étapes clés peuvent être identifiées à travers des questions adressées aux parties prenantes (management.. salariés.. clients..etc): - que cherche cette marque à accomplir? Ou se voit elle dans le futur ? (mission/ vision) - quelles sont ces valeurs? ( le miroir des attentes clients) -la promesse? -le positionnement (la différenciation vs les autres acteurs du même domaine..) et l'expérience client visée - l'ADN ? - son histoire.. Bref, c'est une introspection incontournable.

I like to think of brand essence as the human behind the brand. While it's important to understand the brain of the brand (what the brand stands for, core values, etc..) you must also consider the heart (emotion and feeling of the brand), the body (how the brand moves and presents itself to the world). It is crucial to have an understanding of the holistic mind, body, and soul of your brand in order to start building it's identity.

Recentemente vi um movimento da Coca-Cola que acatou os desvios de reprodu??o gráfica da sua marca em diversos pontos de venda mundo afora e, ao contrário do esperado, por que zela pela integridade da marca, criou embalagens que reproduziam aquele grafismo espontaneo criado pelo revendedor. Claro que a integridade e consistência visual é fundamental, em especial para marcas que est?o come?ando suas jornadas, como startups, por exemplo. Consistência dá confian?a e reafirma a qualidade. Mas uma marca ic?nica como a Coca-Cola, e n?o s?o muitas, que fazem parte do imaginário emocional de milh?es de consumidores, pode fazer esse reconhecimento ao valor de seus admiradores e parceiros.

Visual identity is crucial in creating a memorable brand. This includes your logo, color scheme, typography, and overall design aesthetic. Consistent use of visual elements across all marketing channels helps in establishing brand recognition and recall. A well-designed visual identity not only captures attention but also conveys the brand’s personality and values, making a lasting impression on clients.

I believe that consistent and professional visual elements build trust and reliability. When my brand looks cohesive and polished, it conveys a sense of credibility to my audience, making them more likely to trust and engage with my brand.

Creating a powerful brand identity for your clients through visual identity involves several key steps. The goal is to ensure that all visual elements consistently and effectively communicate the brand's essence. Here's how you can achieve this: 1. Understand the Brand Essence 2. Conduct Comprehensive Research 3. Develop a Visual Strategy 4. Create Key Visual Identity Elements 5. Logo Design 6. Color Palette 7. Typography 8. Imagery and Graphics 9. Develop Brand Guidelines 10. Implement Across All Touchpoints 11. Evaluate and Refine By following these steps, you can create a powerful visual identity that captures the essence of your client's brand, differentiates it from competitors, and resonates with the target audience.

Creating a powerful brand identity for your clients through voice and tone involves defining a consistent style of communication that reflects their values and resonates with their audience. By crafting a distinct brand voice—whether it's friendly and approachable, authoritative and knowledgeable, or innovative and forward-thinking—and adapting the tone to different contexts, you can effectively convey the brand's personality across all channels. This approach ensures cohesive messaging that builds trust, establishes credibility, and enhances brand recognition, ultimately fostering a strong and memorable brand identity in the marketplace.

For me, a clear and consistent visual identity ensures my brand’s message is communicated effectively across all platforms. It helps me convey my brand’s values and personality without any ambiguity, making my communication more impactful.

Histórias existem para dar significado a nossa própria existência. Desde sempre o homem vem contando histórias que nos significam e validam nossa própria existência. A história de qualquer marca tem esse papel. Adentrar no emocional de seus clientes e contar um evento, uma jornada, um fato, uma surpresa, algo que mexa com o emocional e dê espa?o para a marca participar daquele seu momento. Uma história de marca bem elaborada é memorável e evoca momentos eternos. Por isso, a necessidade de cuidado absoluto com as histórias que a marca conta.

A l'image d'une relation que nous pouvons avoir avec des tiers, la marque doit entretenir sa relation avec les clients: elle doit être authentique & honnête. Ceci favorise la confiance. Pour ce faire, la narration , qui porte les valeurs & l'histoire de la marque interpelle & "parle" aux clients (connaissance clients pour mieux accroitre identification & affection à la marque) L'objectif: parvenir à avoir une relation forte, accroitre la fidélité et l'affection à la marque. En résume, le storytelling doit : - être cohérent - être honnête - avoir du sens (& être proche) pour les clients - traduire la différenciation - laisser une empreinte émotionnelle -aider à la fidélisation

Je dois insister; tous les salariés de l'entreprise sont des ambassadeurs de la marque de cette entreprise. Ils portent les valeurs , la mission & embrassent la vision. A ce titre, ils traduisent la posture de cette marque , (du front office au back office ..). Ils incarnent la marque: chaque échange avec un tiers externe doit faire l'objet d'une attention afin que l'expérience soit belle: un sourire, une voix aimable. une posture attentive.. etc...Ils contribuent s à nourrir la relation client. Une expérience positive vécue par un tiers exposé à la marque laisse une belle empreinte émotionnelle qui aide à fidéliser & promouvoir la marque

Le mot clé: cohérence. Pour faire simple: imaginez être avec différentes personnes dans une salle & que vous devez prendre la parole au nom de l'entreprise pour intervenir sur un sujet spécifique. Et que ce faisant, une autre discussion est lancée dans cette même salle par un de vos collègues. Votre audience pourrait alors être perturbée & ne plus savoir qui des 2 orateurs écouter. La cohérence exige qu'1 seul sujet soit abordé à la fois. Ce message que vous portez au nom de la marque doit être celui de tous auprès de l'audience/le public. Il va cependant exiger un ton, des mots ou des moyens adaptés au public qui y est exposé. Il devra être Un et Un seul à la fois pour être percutant avec des mises à jour régulieres au besoin.

The brand positioning is the most important strategy, in order to create an image in the mind of not only your customers but your distributors as well

Brand Recognition: For me, having a strong visual identity means my brand is easily recognizable. It helps my brand stand out in a crowded marketplace. When people see consistent visuals, they remember my brand more easily. Trust and Credibility: I believe that consistent and professional visual elements build trust and reliability. When my brand looks cohesive and polished, it conveys a sense of credibility to my audience, making them more likely to trust and engage with my brand.

Brand is a package including identity Design, tone, voice, typography, colors, patterns and much more. Brand is all about how customer pursues and what he would say about the brand, as branding is the voice of the customer. Thus, brand Identity will take all the areas which requires to give the best to the customers and then they become our voice in the outside world.

Brand is a package including Design, tone, voice, typography, colors, patterns and much more. Brand is all about how customer pursues and what he would say about the brand, as branding is the voice of the customer. Thus, brand Identity will take all the areas which requires to give the best to the customers and then they become our voice in the outside world.