Here's how you can create a content strategy from scratch as an executive.

As a content strategist, I begin by understanding the client’s audience. Aligning the target audience’s needs with the client’s brief is crucial. Each business has unique goals, so it’s important to outline what you need. Identify key themes relevant to the client’s niche and define clear objectives. Understand overarching goals like lead generation, increasing awareness, or enhancing customer engagement. Conduct thorough market research, set KPIs, and execute, analyze, and monitor your strategy. Optimize metrics based on outcomes & make necessary adjustments. Your strategic input will drive significant results. Best wishes to you on your next strategy! Implement accordingly, set targets and achieve them quickly & effectively!

Your FIRST goal in creating a content strategy, though it might seem controversial, is to have conversations. Not just any conversations, but candid discussions with past and present "brand believers." Find out what they loved or still love about the brand and the problems it solved for them. Talk to those they recommended the brand to, as well as people who have never heard of it, and ask how the brand could have reached them. While digital-based research is important, avoid letting external factors cloud your understanding of the audience's needs. Start with these conversations, and defining your content goals will become smarter and more likely to deliver real impact.

Comece entendendo suas metas, seu público e o mercado. Depois, busque referências do que seu público gosta e alinhe com a identidade do seu negócio. Distribua esse conteúdo nos canais certos e acompanhe suas métricas para melhorar sempre. Em um mundo onde cada negócio tem objetivos diferentes - alguns querem mais leads ??, outros buscam ser a autoridade no nicho ?? - o segredo é ter metas claras desde o início. Conhecer bem seu público e criar conteúdo relevante s?o os passos para uma estratégia de sucesso. Assim, sua presen?a online será um verdadeiro sucesso! ??

After moving from B2C (residential real estate) to B2B (industrial real estate), my approach to audience analysis has dramatically changed. In residential real estate, we wooed individual buyers and families with visually appealing content, but industrial clients prioritize functionality and logistics. My current customer base engages through industry events and trade magazines, requiring a shift to a more B2B-focused marketing strategy. Understanding these differences allows me to craft content that resonates and builds stronger connections with our brand. For anyone making this transition, focus on efficiency, build relationships, and provide data-driven, educational content to meet the unique needs of a B2B audience.

The best method to analyse your audience is PAIBOC- PURPOSE- why are you talking to them AUDIENCE- age group, demographics INFORMATION- what information you want to give BENEFITS- what do the audience gain OBJECTIONS- what issues they might have CONTEXT- what’s the setting in which you’re talking

First, I used Chatgpt as a brainstorming partner and gained some obvious ideas about my ICPs and their pain points. Then, I will collect all the keywords I can use as a pain point and address them in my approach through LinkedIn. This helps me get real answers from my ICP, which I will use in my copy. All the content that I will produce will be based on: -my ICP pain points (and the solution I have) -my ICP real struggle situation (what to do) - how to and freebie stuff to help them and build my authority. On the other hand, I will read articles about content topics in my industry and see what is trendy

Content that addresses audience needs and interests resonates more effectively, leading to increased engagement and interaction with your brand. By providing valuable solutions and insights, you build trust and foster stronger connections with your audience, enhancing brand loyalty and advocacy. Tailoring content to match audience preferences and behavior increases the likelihood of converting leads into customers or driving desired actions.

Always make sure to look closely at any barriers to access that your audience might have. Are there accessibility issues? Perhaps its important to use a certain level of language to ensure understanding, or maybe you need to keep communique's short. You won't get any engagement with your content if there's a barrier at the outset!

Start with a clear inventory—catalogue every piece of content you’ve produced. Evaluate each item for relevance, performance, and alignment with your strategic goals. Identify gaps and opportunities; what’s missing, what’s outdated, what’s underperforming? Look closely at engagement metrics and SEO performance. Assess consistency in tone, style, and messaging. Lastly, make actionable recommendations—what to keep, what to update, and what to cull.

Simply put, a content audit is cleaning out your online attic. You take stock of all your content, see what's gathering dust (not getting attention), and figure out what treasures are worth keeping (performing well). This helps you ditch the duds and focus on creating fresh, valuable content that your audience loves.

Begin by making a list of all existing content across platforms to assess its performance and alignment with business goals. Analyze metrics such as engagement, traffic, and conversions to identify top-performing content and gaps. Evaluate content quality, relevance, and consistency to determine what resonates best with the target audience. Use findings to prioritize content updates, repurposing, or removals. Incorporate SEO analysis to optimize content for search visibility. Ultimately, a thorough content audit informs strategic decisions, ensures content alignment with business objectives, and enhances overall effectiveness in reaching and engaging the audience.

Start by defining your goals, such as improving SEO or increasing engagement. Inventory all content assets, using tools like Screaming Frog. Collect performance data via Google Analytics and social media insights. Analyze this data to identify high and low-performing content. Assess content quality for accuracy and relevance. Identify gaps and opportunities through keyword research and competitor analysis. Develop an action plan to update, repurpose, or remove content.

Review your existing content to identify what’s working and what isn’t. Compile an inventory of all content, assess performance using metrics like engagement and conversion rates, and evaluate quality and relevance. Identify gaps and opportunities for improvement. Update, repurpose, or remove content as needed to ensure it aligns with your current goals and audience needs.

Selecting the right channels is crucial for reaching your audience effectively. Align your content strategy with platforms that resonate with your brand and target audience—social media, blogs, email newsletters, and other digital mediums. This strategic selection ensures your content reaches its intended audience. By focusing on active platforms, you maximize engagement and amplify your messaging's impact. This targeted approach enhances visibility and strengthens your brand's community connection, fostering sustained growth.

A robust channel strategy ensures your content reaches the right audience effectively. Begin by defining your goals and identifying where your audience spends their time. Use tools like SEMrush to analyze competitors' channel performance and find gaps. Choose channels that align with your business objectives and utilize niche forums and industry-specific networks for targeted outreach.

Determine if your audience prefers visual content (videos, infographics) on platforms like Instagram or YouTube, long-form articles on a blog, or quick updates on Twitter or LinkedIn. Select channels that support your specific business objectives, whether it’s increasing brand awareness, driving website traffic, generating leads, or fostering customer engagement.

Start by identifying key channels where the target audience engages most frequently, whether it's social media platforms, blogs, newsletters, or video channels. Tailor content formats and messaging to suit each channel's unique characteristics and audience preferences. Allocate resources based on channel effectiveness and ROI to maximize reach and engagement. Implement consistent branding and messaging across channels to maintain brand coherence. Regularly monitor analytics to refine strategies and optimize performance. A well-defined channel strategy ensures content is delivered effectively to the right audience, driving engagement and achieving business objectives.

Select the most effective channels to reach your audience, such as social media, blogs, or email newsletters. Analyze each channel's strengths and match your content type to the platform (e.g., videos on YouTube, articles on LinkedIn). Develop a content calendar to plan and schedule your posts, ensuring consistency and coordination across channels. Monitor performance and adjust your strategy based on analytics.

Think beyond traditional formats—experiment with interactive content like quizzes, webinars, and live Q&A sessions to foster deeper engagement. Utilize storytelling to make your content relatable and memorable. Always seek feedback from your audience and analytics to continuously refine your approach. Consistency in brand voice and style will reinforce your brand identity and build lasting trust with your audience.

Test, test, test! You're now ready to publish your first post. Spoiler : no one knows how your audience will react. The only chance to get better at content creation is to test and learn. Try different formats, be consistent (in your values, ton of voice, personal branding...), prioritize quality over quantity. And do not hesitate to ask for help!

Un contenido sino NO es creativo, NO vende... decía David Olgilvy. Cuanta verdad. Leía un artículo hace poco de poco valor que se la a creatividad y a la calidad, cuando debería ser el número uno en la lista de prioridades. Defendamos siempre esos tópicos para un buen resultado comunicacional.

Develop a content plan with a variety of formats (articles, videos, infographics) that align with your goals and audience preferences. Focus on providing valuable, relevant content that addresses your audience's needs. Incorporate SEO best practices by using targeted keywords. Enhance your content with high-quality visuals and ensure it is polished and error-free.

Track metrics such as likes, shares, comments, and time spent on page to gauge how well your content resonates with your audience. Measure CTR for emails, social media posts, and ads to assess the effectiveness of your calls-to-action (CTAs). Monitor conversions, whether it’s lead generation, sales, or other desired actions on your website, to evaluate the impact of your content on driving business outcomes.

Tracking content performance is like having a compass for your content creation. It shows you what resonates with your audience, allowing you to refine your strategy and maximize impact

Blindly moving forwad can't work until one can figure out what's working and persist over it while avoiding the extra-energy takers.

First, you need to develop a consensus on what to monitor. If you don't agree with your management on the right metrics to monitor then you are in trouble. For example, your contract mentions only social media traction but six months later you may be judged on the number of leads generated. Now what do you do? You need to have proper data access to Google Analytics, or other such platforms to know how your content is performing across various demographics. I've faced similar problems and was able to adapt only through continuous testing and tweaks.

Track the performance of your content using analytics tools to measure metrics like page views, engagement, and conversions. Regularly review this data to identify successful content and areas needing improvement. Engage with your audience through comments and social media to gather feedback. Adjust your strategy based on insights and continue to refine your approach.

As an Executive, you are at the top of the chain You should focus on the overall strategy of how the direction of the Content will help achieve the goal of the business

As an executive who is creating a content strategy make sure you bring your entire team on board right from the beginning. Constant communication is key to not just developing, but executing a winning strategy. It also gives opportunity to iterate, learn and pivot as needed.

I consider consistent learning from market trends, competitors' practices and a positive outlook with the consistent approach as an evergreen strategy.

To start from scratch as an executive you should, follow these steps: 1. Deeply understand the company's niche and content goal 2. Understand the target audience. For this, do market research. Check out feedback and reviews. Post polls, ask your audience, track previously posted or published content 3. Identify your competitors and analyse them 4. Finalize the resources or support required 5. Decide content formats and platforms 6. Create content calendar and distribution strategy 7. Set metrics for performance measurement 8. Create content and post/publish 9. Track them as per your objectives. 10. Refine strategy if required

Study your competitors’ content strategies. Identify successful tactics, content formats, and topics that resonate with your shared audience. Differentiate your approach by offering unique value propositions. Evaluate existing content assets across platforms. Identify gaps, assess performance metrics (e.g., engagement, conversion rates), and determine what content can be repurposed or optimized.