Here's how you can craft a personal brand to draw in customers and boost your social selling career.

Social Selling = Social Helping. The core value should be how I can help others to be better in their roles, lives, and as human beings! This strategy will always work regardless of how evolved AI is or not.

Knowing yourself and audience commonality is important. Everything comes downs to that. Needs to aligned and focus on the common goals to reach the outcome. That's how you can build and Maintain it well.

Let's talk about why people (YOUR CUSTOMERS) are active on LinkedIn. They use the platform for professional networking, job searching, business promotion, learning, knowledge sharing, building a personal brand, and staying informed. If you want to capture their attention and succeed in your growth marketing efforts on LinkedIn, deeply understanding their needs and preferences is essential. You should focus on building a strategy that caters to their requirements instead of simply promoting your product or services.

By prioritizing Human 2 human marketing, we can build meaningful connections and foster trust, leading to success and growth. The Framework of your posts is also essential to keep followers' attention!

Authenticity and Storytelling Share your authentic story and expertise through content. Share your journey into sales. This authenticity allows you to connect with prospects. "Authenticity wins" on social media. Craft content that aligns with your brand values and voice. Your personal story is a powerful tool in social selling.

Visual identity is essential. Colors can help drive emotions and engagement. Using colors and logos smartly, along with compelling sentences that describe you, can lead to success! For example, I often use the search term "Sharing is caring" to emphasize my content's context.

By consistently providing insights and solutions, you'll position yourself as a thought leader in your field. Be patient in building an audience. Sharing expertise through content is powerful but takes time to gain traction. Consistency and Patience Commit to a regular content cadence to stay top-of-mind. One viral post won't sustain your personal brand long-term.

Weekly Routine is crucial for the success of the social selling program. Here's mine: - Post Sharing: I share an in-depth post on a specific topic every week. - Active Participation: I ensure to engage by leaving 15-20 meaningful comments on other's posts. - Content Crafting: Creating engaging and meaningful content has been incredibly fulfilling. - Networking: Regularly, I connect with those who engage with my content and often arrange casual coffee meetings to strengthen the connections. - Community: I have become a part of a vibrant marketing community.

Provide Value and Thought Leadership Share insights that educate your audience. Offer advice on industry trends, best practices, or use cases for your product/service. Position yourself as a trusted advisor. Acting as a consultant to truly understand prospects' pain points and advise accordingly