Here's how you can convey your personal brand to potential employers or clients effectively.

El autoconocimiento es esencial para crear un negocio a medida, en el que converjan tus fortalezas y pasiones con el servicio a otros. Por esto, te comparto algunas preguntas fundamentales que pueden servirte de guía: - ?Qué valores te mueven y son esenciales para construir tu negocio? - ?A qué causas quieres impactar? - ?A qué grupo de personas quieres servir? - ?A qué le quieres decir sí y a qué, ?no!? - ?Qué actividades te energizan y cuáles te drenan? - ?En qué quieres invertir tu tiempo? Te invito a explorar estas preguntas, autoindagarte y descubrir cuáles son TUS INTRANSABLES. Además, te propongo plasmar las respuestas en tu MENSAJE DE MARCA, dando vida a tus NARRATIVAS DE PROPUESTA DE VALOR. #anlleninunez #coaching #mentoria

el "Mapa de Marca Personal" (MMP). Este mapa te ayuda a definir y comunicar tu marca personal con claridad. Comienza identificando tus valores, habilidades únicas y lo que te distingue. Luego, utiliza el MMP para crear un mensaje coherente que puedas aplicar en todas tus plataformas, desde tu discurso de ascensor hasta tu perfil de LinkedIn. El MMP incluye plantillas y guías para asegurar que cada comunicación refleje tu esencia profesional sin ambigüedades, construyendo así confianza y engagement con empleadores o clientes potenciales.

Conhecer e reconhecer os seus ativos intelectuais mais significativos pode ser um orientador para mostrar o caminho profissional e humano que você quer seguir.

The clarity to what you are passionate about is very important. To be impactful in coaching business one needs to utilise your own values to understand the beliefs and values of the client. It’s through simple techniques like creating rapport, respectful persuasion and reinforcement through tools and examples is what generates impact. Everything is linked to rapport around values and beliefs

Start by defining your unique value proposition. What sets you apart from others in your field? Identify your strengths, skills, and passions, and articulate them clearly. Craft a compelling elevator pitch that succinctly communicates who you are, what you do, and why you're the best choice. Additionally, ensure consistency across all your communication channels. Whether it's your resume, LinkedIn profile, portfolio, or personal website, make sure they all convey a consistent message about your brand. Use clear, concise language and avoid jargon that might confuse or alienate your audience. Remember, clarity breeds confidence, and confident branding attracts opportunities.

Para transmitir tu marca personal a posibles clientes de forma efectiva y vender tus servicios, en una primera etapa, puedes prescindir de una página web. Por el contrario, basta con habilitar y optimizar tu perfil en una red social como LinkedIn (la red social profesional por excelencia) y comenzar a sacarle partido. Además, crea un ecosistema digital funcional e idealmente minimalista que te permita generar tráfico hacia donde ofrecerás tus servicios (WhatsApp, página de venta, sesión de venta consultiva, etc.). Te doy un EJEMPLO de un EMBUDO implementado en un ECOSISTEMA DIGITAL minimalista y funcional: (1) LinkedIn + (2) Landing page + (3) Sistema de pago como PayPal. ?No necesitas más! #anlleninunez #coaching #mentoria

In today's digital age, your online presence is often the first impression you make on potential employers or clients. Take advantage of this by optimizing your online profiles and content. Start with LinkedIn, as it's a powerful platform for professional networking and branding. Make sure your profile is complete, including a professional photo, a compelling headline, and a detailed summary that showcases your expertise and achievements. Additionally, consider creating a personal website or blog where you can showcase your work, share insights, and demonstrate your expertise in your field. This allows you to control your narrative and provide visitors with a deeper understanding of who you are and what you offer.

Embrace digital platforms as a canvas to paint a vivid picture of your authentic self. Dare to stand out by infusing your online presence with authenticity and purpose. How can you leverage online channels to authentically showcase your personal brand while capturing attention in a crowded space?

What I've seen is that optimizing online presence! I believe that while curating a professional image is crucial, the true impact comes from the quality and consistency of the valuable content we share. It's not just about how often we post, we need to also ensure each piece resonates with our audience and reflects our personal brand authentically.

?Sabías que nuestra capacidad de generar relaciones significativas se limita a 150 personas? ?Es lo que se conoce como el Número de Dunbar! Teniendo en consideración esto, ya ves que NO NECESITAS una BASE DE DATOS ENORME ni DEJAR LOS PIES EN LA CALLE participando en eventos de networking, ?mucho menos, a miles de seguidores en tus RR.SS.! Por el contrario, lo que necesitas es: (1) CONECTAR a ESCALA HUMANA. (2) Priorizar la CALIDAD POR SOBRE LA CANTIDAD. (3) Enfocarte en cultivar relaciones duraderas. En consecuencia, elige a las personas a las que quieres servir y con las que quieres trabajar. Luego, ?ve y conecta con ellas desde la completa generosidad! #anlleninunez #coaching #mentoría

To me networking is about always adding value. Always, before requesting anything! It's true that networking now has different faces – online, remote, hybrid. We need creativity and also to remember to activate our dormant network. Proven people who know us and trust us appreciate reactivating the contact.

Building meaningful connections is essential for advancing your career or growing your business. However, it's not just about the quantity of connections, but the quality. Focus on building a network of like-minded professionals who align with your values and goals. Look for networking events, industry conferences, and online communities where you can connect with others in your field. Approach interactions with authenticity and generosity. Seek to establish genuine relationships rather than just collecting contacts. Be proactive in reaching out to others, but also be willing to offer support and assistance when needed. Remember, networking is a two-way street, and investing in relationships can lead to valuable opportunities down the line.

Forge genuine connections that transcend transactional exchanges, rooted in shared values and visions. Challenge traditional networking paradigms by focusing on quality over quantity. How can you transform networking into a meaningful exchange of ideas and opportunities that elevate both you and your network?

hoovering up followers and connections to grow a 'presence' seems really attractive to begin with, but theres only really any point in doing this if it is building the RIGHT connections. Be brutal and selective about who you want to connect to. Your network is an extension of who you are (to a degree) so think really carefully about who you want to approach and selectively network and over time you will build a real community with shared core values. It takes a little patience and self discipline but it will be worth it in the long run!

Craft your resume not as a mere document of past experiences but as a narrative of your unique journey and impact. Challenge conventional resume formats by infusing storytelling and personality. How can you transform your resume into a compelling narrative that captivates and convinces potential employers or clients?

Mi currículum no va de una serie de a?os en una columna con formación académica y experiencia laboral, en otra columna. Va de vivencias caladas en cada poro de piel durante 20 a?os que me han hecho da?o, me fortalecieron y que me ense?aron todo lo que sé hoy. Y nunca voy a dejar de aprender hasta que me muera. Tú no tendrás que pasar 20 a?os o más, yo te puedo ahorrar ese tiempo con herramientas que ya desde hoy puede implementar en tu día a día, para tener la vida que te mereces y compartirla con quién más quieras.

Podría recomendarte que pitchees de forma profesional sí o sí, PERO si eres exigente (como muchos coaches que conozco), puede sonar tan desafiante transmitir TODO tu VALOR en tan solo dos minutos -o menos- que más que un aliciente, el desafío puede llegar a operar como un freno que te nuble y bloquee. Por lo mismo, te comparto una herramienta que uso conmigo misma y con muchos de mis clientes: 1) Define a qué grupo de personas quieres ayudar (segmento). 2) Identifica qué resultado les ayudas a lograr. 3) Con eso en mente, úsalo como un eje conversacional. Así, al mismo tiempo que abordas la conversación desde la libertad, la frescura y la espontaneidad del momento, mantén el foco y adecúate al contexto. #anlleninunez #coaching #mentoria

Coach de parejas especializada en Sexualidad Consciente. Vivirás tu relación como a los 20, con más conexión y forma real, natural. Como lo fue hace tiempo y que ahora ya no recuerdas, pero que hoy puede cambiar solo con una decisión, con tu decisión. Estás a solo un formulario de contacto de cambiar tu vida en pareja para siempre. Yo estaré del otro lado a vuestra entera disposición.

Elevate your pitch from a mundane recitation of facts to a captivating story of purpose and passion. Challenge yourself to distill the essence of your personal brand into a concise yet compelling message. How can you craft a pitch that not only informs but also inspires action and connection?

Pitching an idea is an opportunity to present something valuable in a memorable, tangible, and personalized way that others can easily repeat. I'll show you my method???? It's a talent that every professional should master in multiple ways. My method, called WOW, involves three steps: one, sharing an intriguing or puzzling fact. Second, offer a solution to mitigate the need or solve the problem in short, clear sentences. Lastly, provide a relevant example that resonates with the listener. This WOW method is one of the most effective pitching models I've known as a coach. Use it, thank me later??

Most of the times people talk about what they do by explaining how they do it. In your elevator pitch focus on the outcome rather then the how... What is that what you are actually creating through your services, what your clients are experiencing, the impact you make and the change it shift what happens... Share that in one short sentence. Then wait and allow the audience to ask questions.

Having a growth mindset and continuous learning is the ultimate skill for reinventing ourselves today and in the future. Let's get comfortable with the uncomfortable feeling of constant change. We know continuous learning will be our key to success in upskilling & reskilling any workforce and industry. It's about evolving and staying adaptable. Continuous learning is the fuel we need to navigate the future confidently. ??

As you build a brand, it's important to stay relevant. demonstrating a thirst for knowledge and learning and an ability to adapt to trends can be part of your brand in and of itself. If your ultimate goal is to leverage your personal brand for job and / or business opportunities then demonstrating adaptability and in depth knowledge of the market you are in can only help to strengthen perception of you as an expert. But like all of these points - doing it for the sake of it or for show will seem pretty obvious. Do it genuinely and because you want to and it will come over that way!

Recuerda que NO ERES UNA MARCA PERSONAL solamente… ?Eres una PERSONA! Y como tal, estás en constante autodescubrimiento y evolución. Por lo mismo, sigue formándote y creciendo, al mismo tiempo que reflejas este crecimiento en los distintos aspectos de tu marca personal. Date libertad y no te quedes esclavo/a de una versión de ti del pasado por satisfacer la necesidad de conexión con personas que ya no te hacen sentido; por miedo a tomar distancia de ideas en las que antes creías, pero que hoy sientes obsoletas e, incluso, apego a viejos servicios que ya no te hace sentido ofrecer. #anlleninunez #coaching #mentoria

Considero que cualquier ser humano debe tener unas bases sólidas de formación continua y así nos lo ense?an los japoneses con su Kai-Zen (mejora constante). Es lo que nos hace siempre estar en acción, evolución, creatividad y en pro de mejorar este mundo en el que vivimos. Al final el que no se mueve está muriendo en vida sin ser consciente de ello. Simplemente da un paso cada día y fluye con lo que la vida te ponga en el camino.

Embrace the journey of self-discovery and growth as the cornerstone of your personal brand. Challenge the notion of stagnation by committing to perpetual evolution and improvement. How can you cultivate a mindset of continuous learning and adaptation to ensure your personal brand remains relevant and impactful amidst constant change?

The collaborators have shared valuable insights throughout this article. I felt compelled to add: your personal brand, what you stand for, your differentiators, USP, etc will only matter if the potential client understands the "what is in it for me". For instance while your USP is also about you (what you do, how you do it in a special way), it is ultimately about your client (who you are helping, and what is in it for them). Some people think that the personal brand is exclusively about them. But for it to connect with your client base, it needs to be about them as well.