Here's how you can consistently exceed expectations in your digital strategy role.

In a digital strategy role, continuous learning is crucial due to the ever-evolving nature of the digital market. Algorithms and trends change frequently, making it essential to stay updated with the latest developments and consumer behavior. This ensures strategies remain effective and relevant in a constantly shifting landscape.

To consistently exceed expectations in your digital strategy role, it's crucial to embrace continuous learning. Stay updated with the latest industry trends, tools, and best practices by subscribing to relevant newsletters, attending webinars, and enrolling in online courses. Develop a habit of reading industry blogs and participating in professional communities. This proactive approach to learning will enhance your skills, keep you ahead of the curve, and enable you to bring innovative solutions to your organization.

80 years ago, the first "computer" was made. Costing million of dollars and dozens of people required to make it work. Who can think it will take another 80 years to see such comparable tech leap? It also means it's important to learn. To confidently accept the position of lifetime learner to remain on track with digital innovations.

A digital strategy role requires a person to be highly agile and open to learning constantly. The digital landscape is quite dynamic, and it is important for leaders in this role to remain flexible and open to making changes as per the business environment. Developing a habbit of reading and listing to relevant podcasts are quite important too. Other important aspects essential to remaining at the top of digital strategy are clear communication and digital collaboration. A digital strategy typically requires you to collaborate with people across different countries, diverse cultures and in different time zones. Clear communication and flexibility is the key to ensure effective collaboration to achieve the organizational objectives.

Yes record data, but whatever metric you use... LINK IT TO MONEY If you're tracking impressions -> compare it to a billboard If you're tracking conversion -> compare it to an ad Or if it's an ad - I interviewed Marie Tuason, an e-commerce expert) this week who said focus on CAC (cost to acquire customer) The other thing to note from data is to double down on what is working for 80% of what you do moving forward and experiment 20% of the time i.e. don't experiment 80% of the time, and don't play it safe 100% of the time

Pour aller plus loin, appliquez la théorie de la disruption de Clayton Christensen, qui soutient que les innovations disruptives peuvent transformer les marchés et les industries en introduisant des approches nouvelles. Encouragez votre équipe à identifier et exploiter les opportunités de disruption en restant à l'aff?t des tendances émergentes et en explorant des solutions non conventionnelles. Mettez en place des sessions régulières de brainstorming et des hackathons pour stimuler la créativité et tester des idées novatrices en environnement contr?lé.

Understanding your target audience is key to exceeding expectations in digital strategy. This involves tailoring messaging, content creation, and channel selection to resonate with their specific needs, interests, and behaviors. By optimizing user experience, personalizing campaigns, and anticipating future needs, you can deliver exceptional results and drive business success. Continuous analysis of audience data allows for data-driven decision-making and ongoing improvement of your digital strategies.

Collaboration > competition I see the best creators on LinkedIn always tagging and engaging with each other I see the best creators on TikTok making videos in response to one another I see the top creators on YouTube doing collabs all the time (podcasts, working out together, challenges) It works on every platform and extends reach

Competition happens at the bottom. people at the top are collaborating. Advertising is dead, collaboration & connection are the new king and queen.

Finding a mentor can accelerate your growth and help you consistently exceed expectations. A mentor with experience in digital strategy can provide invaluable insights, advice, and support. For instance, early in my career, I connected with a seasoned strategist who guided me through complex projects, helping me avoid common pitfalls and learn best practices. Regularly discussing challenges and strategies with a mentor not only enhances your skills but also boosts your confidence, enabling you to deliver exceptional results and continuously improve in your role.

one thing i have found is To consistently exceed in a digital strategy role, focus on staying ahead of industry trends and utilizing advanced data analytics to drive personalized and effective marketing campaigns. This involves continuously updating your knowledge through industry resources, leveraging tools like Google Analytics to segment audiences and understand behavior, and implementing A/B testing to refine strategies. By personalizing campaigns based on data insights and remaining agile to adjust tactics as needed, you can ensure high engagement and conversion rates, ultimately surpassing expectations and delivering exceptional results.