Here's how you can conquer resistance to change in a CRM organization.
Change is a constant in the business world, and for organizations relying on Customer Relationship Management (CRM) systems, adapting to new processes or technologies can be particularly challenging. CRM refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve business relationships with customers, assist in customer retention, and drive sales growth. Overcoming resistance to change within a CRM organization requires a strategic approach that addresses both the technical and human aspects of the transition.