Last updated on 2024年6月15日

Here's how you can conquer resistance to adopting new technology in agribusiness.

由人工智能和领英社区提供技术支持

In the world of agribusiness, staying ahead of the curve is crucial for sustainability and growth. However, introducing new technology can often meet with resistance from those accustomed to traditional farming methods. Understanding this challenge, there are practical strategies you can employ to ease the transition and harness the benefits of innovation in agriculture. From improving productivity to enhancing crop management, the adoption of technology is not just a trend but a necessity in modern farming practices. Let's explore how you can overcome the barriers and lead your agribusiness towards a more technologically advanced future.

此文章中的业界达人

由社区从 2 条内容中精选。了解更多

Suman Choudhary

Independent Director - Zappfresh | Mentor - Startup India | Consultant - Agribusiness | Sustainability |

1 Educate First

Education is the cornerstone of change. To overcome resistance to new technology in agribusiness, start by hosting educational workshops that highlight the benefits and practical applications of the technology. Use real-life scenarios to demonstrate how technology can solve common issues in farming. Make sure to tailor your sessions to different learning styles and levels of tech-savviness. Encourage questions and discussions to address concerns and help your team see the value in adopting new tools and methods.

添加您的观点

2 Show Benefits

When it comes to adopting new technology, seeing is believing. Provide clear examples of how technology has improved operations in other agribusinesses. Share success stories and testimonials that focus on tangible benefits like increased yield, cost savings, and resource efficiency. Highlight how technology can not only make tasks easier but also improve decision-making through better data analysis and insights.

添加您的观点

3 Involve Users

Involvement leads to ownership. Include your team in the decision-making process when selecting new technologies. Gather their input on what tools or solutions they believe could improve their daily tasks. By involving them early on, you create a sense of ownership and responsibility towards the successful integration of the technology. This participatory approach can help mitigate resistance as users feel their expertise and opinions are valued.

添加您的观点

4 Pilot Projects

Start small to win big. Implement pilot projects to test new technologies on a smaller scale before a full rollout. Choose a representative sample of your operations and monitor the results closely. Use these pilot projects as a learning experience for your team, allowing them to get hands-on experience with the technology in a controlled environment. This step-by-step approach helps build confidence and provides proof of concept, making the case for wider adoption stronger.

添加您的观点

5 Support System

A robust support system is crucial for successful tech adoption. Ensure that you have a dedicated team to provide ongoing support and training. This could include IT specialists, agronomists, or external consultants familiar with the technology. Make sure support is accessible, with clear protocols for troubleshooting and feedback. A strong support network not only eases the transition but also ensures that any issues are quickly resolved, maintaining trust in the new systems.

添加您的观点

6 Continuous Feedback

Feedback fuels improvement. Establish a feedback loop where users can share their experiences, challenges, and suggestions regarding the new technology. Regularly review this feedback to make necessary adjustments and provide additional training if needed. Recognizing and acting on user feedback demonstrates your commitment to making the technology work for everyone involved, which can further reduce resistance.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Suman Choudhary

Independent Director - Zappfresh | Mentor - Startup India | Consultant - Agribusiness | Sustainability |
举报内容
In Agriculture, as per the popular perception, adopting new technology means risking your livelihood, particularly when it comes to adoption by the farmers. Therefore, it is always advisable to start small and once the processes and benefits of new technology are established, scaling up should be done. For example, when we promote natural farming practices and getting away from agro-chemicals, we advise the farmers to start from their kitchen garden. When they master the techniques and realise that the technique is yielding them good results, we advise them to expand to the larger farm area.

已翻译

赞
Spencer Quimby

B.Sc. Marine Biology, R.P. Bio., P.Biol.
举报内容
Take recirculation land based aquaculture for salmon for example. Is it well known to be significantly better in terms of efficiency, feed conversion, growth cycles and quality of the final product? Yes. Does it require the use of therpeutants to raise healthy stock? Usually no. So why is it not being used everywhere? Well, as usual it seems to comes down to the money. Producers would need to be incentivised to make that transition, subsidized by government even as it is definitely in all of our best interest to move away from net-pen aquaculture. Make it affordable for these companies to see taking the hit during the transition period as minor compare to the long term and profitable solution on offer.

已翻译

赞

Agribusiness

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

Here's how you can conquer resistance to adopting new technology in agribusiness.

1

2

3

4

5

6

7

1 Educate First

2 Show Benefits

3 Involve Users

4 Pilot Projects

5 Support System

6 Continuous Feedback

7 Here’s what else to consider

Agribusiness

给文章评分

感谢您的反馈

更多Agribusiness相关文章

更多相关阅读内容