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Last updated on 2024年7月6日

Here's how you can connect with your audience using video marketing and live streaming as a social seller.

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In a world where digital connection is key, social sellers must leverage the power of video marketing and live streaming to engage with their audience. These tools allow for real-time interaction and can showcase products or services in a dynamic way. By understanding the nuances of these platforms, you can create a personalized experience that resonates with your viewers, building trust and loyalty that translates into sales.

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Steven Mcgough

LinkedIn Top Voice | Display, Embedded & IoT Technology | Business Development Lead | Driving Electronics Innovation
Brad Eather

Digital Sales Strategy for Teams & Leaders | EX-AV Seller ??| Training social for sales professionals.
Silena Severini The SMarketer

Speaker y Consultora de LinkedIn | Estratega de Influencers Corporativos | Inteligencia Artificial para Ventas B2B |…

1 Video Essentials

Video marketing is not just about showing off your products; it's about storytelling. As a social seller, your goal is to craft compelling videos that speak directly to your audience's needs and desires. Use high-quality visuals and clear audio to share testimonials, product demos, or behind-the-scenes looks at your business. Remember, authenticity is key, so keep your content genuine and relatable to foster a strong connection with your viewers.

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Steven Mcgough

LinkedIn Top Voice | Display, Embedded & IoT Technology | Business Development Lead | Driving Electronics Innovation
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We live in the TikTok and Instgram era, so visuals are super important. Video content is essential for effective social selling. Create high-quality videos that are engaging and informative, addressing your audience's key concerns and interests. Keep videos concise and to the point, ensuring they provide value quickly. Use captions and eye-catching visuals to enhance accessibility and appeal. Regularly share video content to build a strong connection with your audience. By mastering video essentials, you can boost engagement, showcase your expertise, and drive better sales outcomes.

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Chris Colt

?? Virtual Events & Social Selling Expert Helping SMBs Sell Their High-Ticket Offers Via 5-Day Challenges & Super Workshops | Husband + Father + Avid Cyclist??
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Video marketing transcends mere product showcasing. It's a storytelling journey that brings an emotional connection with viewers. Authentic content amplifies trust, while visually engaging demos and testimonials enhance memory retention and credibility. Leveraging video boosts SEO visibility across social platforms, increasing engagement and fostering genuine relationships. It's not just promotion; it's an immersive experience that turns viewers into advocates and buyers.

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Genaro Raúl Poma Enrriquez ????

MBA | Conferencista | Negocios Online | Social Selling | CEO | Growth Hacking | Marketing Automation | Amazon KDP Publishing | Desarrollador | Mentor | Negociación | Speaker | Coach | Conferenciante | Gerente de Producto
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Es fundamental, como vendedor social, generar contenido auténtico y relevante que conecte con la audiencia a través del marketing de vídeo y la transmisión en directo. Este contenido debe estar en sintonía con los intereses y necesidades del público objetivo para lograr una conexión efectiva. Para mostrar la utilidad y los beneficios de sus productos, es recomendable emplear historias y demostraciones en tiempo real. Esta estrategia fomenta la interacción y el compromiso del público, quienes pueden participar a través de comentarios y preguntas durante la presentación en vivo. La emisión en directo puede contribuir a la humanización de su marca, lo que a su vez puede fomentar la confianza y la fidelidad de los consumidores.

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Silena Severini The SMarketer

Speaker y Consultora de LinkedIn | Estratega de Influencers Corporativos | Inteligencia Artificial para Ventas B2B | Digitalización y Automatización de procesos de Ventas | Inbound Marketing
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El video en el sector B2B es de alta relevancia, inclusive en aquellos colaboradores que hacen labor de ventas y procesos consultivos. El video, lo que genera es confianza en las personas, que es de gran relevancia en una transacción comercial B2B. Estamos en la era de la atención, y la presencia digital ya no es sólo para emprendedores e influencers.

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2 Live Engagement

Live streaming is a golden opportunity to interact with your audience in real-time. Use platforms like Facebook Live or Instagram Stories to host Q&A sessions, product launches, or tutorials. This not only adds a human touch to your brand but also allows for immediate feedback and customer service. Engage with your viewers by responding to comments and questions during the stream, making them feel heard and valued.

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Brad Eather

Digital Sales Strategy for Teams & Leaders | EX-AV Seller ??| Training social for sales professionals.
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Video streams are a great way to engage with your audience in real time. Use it as an opportunity to go deeper and build meaningful relationships. Use these opportunities as a mechanism to gain insights from your audience and repurpose the content for future video content.

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Silena Severini The SMarketer

Speaker y Consultora de LinkedIn | Estratega de Influencers Corporativos | Inteligencia Artificial para Ventas B2B | Digitalización y Automatización de procesos de Ventas | Inbound Marketing
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Los videos en vivo, además de generar visibilidad a tu marca, te ayuda a demostrar tu expertise en línea y a tiempo real y usar plataformas te ayuda a tener el alcance que la red de contactos de un vendedor no tiene. Son fundamentales en una estrategia B2B

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Chris Colt

?? Virtual Events & Social Selling Expert Helping SMBs Sell Their High-Ticket Offers Via 5-Day Challenges & Super Workshops | Husband + Father + Avid Cyclist??
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We use live streams all the time for clients and the interaction and relationship building is next level. This allows us to highlight a client's zone of genius and then move viewers through the sales cycle with the feeling they already know the person. You are missing out if you are not doing livestreams!!

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3 Personalize Content

Personalization is crucial in video marketing and live streaming. Use data and insights you've gathered about your audience to tailor your content to their interests and preferences. Address them by name when appropriate, and consider creating content that answers specific questions or concerns they may have. By personalizing your approach, you demonstrate that you understand and care about your audience's unique needs.

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Silena Severini The SMarketer

Speaker y Consultora de LinkedIn | Estratega de Influencers Corporativos | Inteligencia Artificial para Ventas B2B | Digitalización y Automatización de procesos de Ventas | Inbound Marketing
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Existen ahora algunas herramientas que te ayudan a personalizar el contenido en video, aquí te dejo dos que me gusta usar con mis clientes: BHuman y Video ask son dos herramientas super potentes para personalizar los videos.

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Steven Mcgough

LinkedIn Top Voice | Display, Embedded & IoT Technology | Business Development Lead | Driving Electronics Innovation
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Connecting with your audience using video marketing and live streaming as a social seller really starts with personalizing your content. Address your audience directly, use their names, and respond to their comments in real-time. Share behind-the-scenes looks, personal stories, and tailored solutions to their problems. Make your videos interactive to build engagement and build trust. By personalizing your content, you create a deeper connection with your audience, enhancing your social selling strategy and driving better results.

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4 Consistency Counts

To build a loyal following, consistency is essential. Determine a schedule for posting videos and live streams and stick to it. Whether it's weekly or bi-weekly, a predictable pattern ensures that your audience knows when to expect new content from you. Consistency also helps in refining your video marketing strategy over time, as you'll be able to analyze what works best for your audience.

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Chris Colt

?? Virtual Events & Social Selling Expert Helping SMBs Sell Their High-Ticket Offers Via 5-Day Challenges & Super Workshops | Husband + Father + Avid Cyclist??
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As an endurance cyclist, the biggest hack along the way is being consistent. Nothing different when it comes to video content. Show up consistently with videos that bring value and your audience will convert from followers to fans to buyers... that simple!!

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Silena Severini The SMarketer

Speaker y Consultora de LinkedIn | Estratega de Influencers Corporativos | Inteligencia Artificial para Ventas B2B | Digitalización y Automatización de procesos de Ventas | Inbound Marketing
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Las estrategias de video marketing han ido migrando de manera consistente, tanto en su duración, producción y edición, así como en su frecuencia. Videos más cortos, con aporte de valor, donde expones a tu equipo de trabajo de manera consistente en redes sociales, son hoy en día más efectivos que un gran y costoso video corporativo.

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5 Optimize for Search

Optimizing your video content for search engines is a must. Use relevant keywords in your titles, descriptions, and tags to improve visibility. Additionally, include a clear call-to-action (CTA) in each video or live stream, directing viewers to take the next step, whether it's visiting your website, signing up for a newsletter, or making a purchase. SEO practices help your content reach a wider audience and drive more engagement.

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6 Analyze and Adapt

Lastly, always analyze the performance of your videos and live streams. Look at metrics such as view count, watch time, and engagement rate to understand what resonates with your audience. Use this information to adapt your strategy, experimenting with different types of content, formats, or lengths. Continuous analysis and adaptation are key to staying relevant and maintaining a strong connection with your audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mark Doerrier

I make stuff happen.
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Started my career in Japanese television programming. Even as early as the 1980’s we all aimed for brevity. Shorter is better.

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Here's how you can connect with your audience using video marketing and live streaming as a social seller.

1

2

3

4

5

6

7

1 Video Essentials

2 Live Engagement

3 Personalize Content

4 Consistency Counts

5 Optimize for Search

6 Analyze and Adapt

7 Here’s what else to consider

Social Selling

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Here's how you can connect with your audience using video marketing and live streaming as a social seller.

1

2

3

4

5

6

7

1 Video Essentials

2 Live Engagement

3 Personalize Content

4 Consistency Counts

5 Optimize for Search

6 Analyze and Adapt

7 Here’s what else to consider

Social Selling

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感谢您的反馈

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