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Here's how you can connect and cultivate relationships with industry influencers and thought leaders.

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Connecting with industry influencers and thought leaders can be a game-changer for your professional growth and learning. These individuals are often at the forefront of their fields, possessing a wealth of knowledge and networks that can offer you invaluable insights and opportunities. By engaging with them, you can tap into their expertise, expand your understanding of your industry, and potentially open doors to new collaborations or career advancements. It's not just about what you know, but who you know, and building relationships with these key players can significantly enhance your training and professional development.

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Swati Kamath

General Manager - Customer Success at KNOLSKAPE (APAC)
Benjamin Ang - Insurance Industry Speaker and Advocate

Founding Editor | Head of Financial Literacy and Adviser Advocacy | LinkedIn Community Top Voice | Fintech | Insurtech…

1 Identify Leaders

To connect with influencers, first identify who the thought leaders are in your field. Use social media platforms like LinkedIn and Twitter to find professionals who are actively sharing content, participating in discussions, and shaping industry trends. Look for individuals whose work you admire or who hold positions you aspire to. Pay attention to their interests and the topics they frequently talk about. This initial research will help you understand their influence and ensure that you're reaching out to the right people who can truly impact your professional journey.

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2 Engage Online

Once you've identified the influencers, start engaging with them online. Respond to their posts with thoughtful comments, share their content with your network, and contribute to online discussions they're involved in. This shows that you value their expertise and are interested in the topics they discuss. Remember, the goal is to build a relationship, not just to get noticed. Genuine engagement over time can lead to a natural progression from online interactions to more personal connections.

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3 Offer Value

When reaching out, always consider what value you can offer to the influencer. Perhaps you have a unique perspective on a topic, access to valuable resources, or connections that could be mutually beneficial. Influencers are more likely to respond positively if they see that the relationship could be reciprocal. Your offer doesn't have to be grandiose; it just needs to be sincere and relevant to their interests. This approach demonstrates that you're not just seeking to take from the relationship but are also willing to contribute.

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Swati Kamath

General Manager - Customer Success at KNOLSKAPE (APAC)
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So your research about the person and their area of interest. When interacting with them, surprise them. Ask an unexpected question or say something valuable to them. Catch their intention by cresting a (positive) impression that they're unlikely to forget.

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4 Personal Outreach

After establishing an online presence and offering value, you can move to more personal outreach. Send a personalized message expressing your admiration for their work and the specific reasons you would like to connect. Avoid generic messages; influencers receive many of them. Be concise, respectful of their time, and clear about what you're hoping to gain from the connection. If appropriate, suggest a brief phone call or meeting over coffee to discuss a topic of mutual interest.

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5 Nurture Relationships

Cultivating relationships with influencers is not a one-time event but an ongoing process. Keep in touch by periodically sharing articles or information that are relevant to their work, congratulating them on their achievements, or simply checking in. The key is to maintain a balance between staying present in their mind without being overwhelming. Over time, this consistent engagement can transform a professional connection into a trusted relationship.

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6 Collaborate Effectively

Finally, if the opportunity arises to collaborate with an influencer, ensure it's a positive and productive experience. Be professional, meet deadlines, and deliver high-quality work. A successful collaboration can solidify your relationship and may lead to more opportunities in the future. It's also an excellent way to demonstrate your skills and dedication, which can further enhance your reputation within your industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Benjamin Ang - Insurance Industry Speaker and Advocate

Founding Editor | Head of Financial Literacy and Adviser Advocacy | LinkedIn Community Top Voice | Fintech | Insurtech | Writing skills not bad... subscribe to my LinkedIn Newsletter where I share what I learn!
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Reputation matters, especially if you aim to connect and cultivate relationships with industry influencers and thought leaders. News travels fast in industry circles. Be known for doing great work, be recognized for a particular area of expertise, and, most importantly, treat everyone fairly and over-deliver. With a good track record and reputation, even if you are not an influencer or thought leader yet, it becomes much easier to connect with industry influencers and thought leaders.

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Here's how you can connect and cultivate relationships with industry influencers and thought leaders.

1

2

3

4

5

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1 Identify Leaders

2 Engage Online

3 Offer Value

4 Personal Outreach

5 Nurture Relationships

6 Collaborate Effectively

7 Here’s what else to consider

Training

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Here's how you can connect and cultivate relationships with industry influencers and thought leaders.

1

2

3

4

5

6

7

1 Identify Leaders

2 Engage Online

3 Offer Value

4 Personal Outreach

5 Nurture Relationships

6 Collaborate Effectively

7 Here’s what else to consider

Training

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