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Here's how you can combat burnout as an outside sales professional.

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As an outside sales professional, you're no stranger to the stress and high demands of the job. Meeting quotas, traveling, and constantly engaging with clients can lead to burnout, a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. Burnout not only affects your health but also your job performance. However, there are strategies you can employ to keep the flame of your career burning brightly without burning out.

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1 Recognize Signs

Burnout can creep up on you, often manifesting in subtle ways before it fully takes hold. You might notice a persistent feeling of exhaustion, a cynical attitude towards your clients or your role, or a sense of ineffectiveness despite your efforts. Recognizing these early signs is crucial. By acknowledging that you're not just tired but perhaps on the road to burnout, you can take proactive steps to address it. This might mean reevaluating your workload, setting more realistic goals, or seeking support from your manager or peers.

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Greg Turner, BS, MSLC, CPRC

Board Certified Medical Science Leadership Coach, Certified Forward Facing? Professional Resilience Coach, Certified Amen Clinics Brain Health Coach, Clinical Educator Surgical Services, RAS, & PBM - Patient Blood Mgt.
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Burnout is cumulative. Burnout is the result of environmental stress where we perceive a lack of resources (physical, mental, emotional, relational, financial etc.) necessary to meet the perceived need. The key here is "perceived." This doesn't mean it's all in our head, but it does mean reducing and eliminating the symptoms of burnout requires perceptual maturation. Shifting our view from an external focus (e.g. people, places, and things as the cause) to an internal focus (what can I control in the environment) is a key to reducing the symptoms of burnout. Combine this perceptual shift with somatic balancing, realease tight muscles and calm deep breathing interrupts the threat response of our autonomic nervous system. Coach Greg

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Tom Brocklesby

Global Delegate Sales Executive
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Burnout can develop out of nowhere. Yes, personal circumstance can influence this, burnout is not inevitable. I feel that combating this comes down to having a strong sense of self-awareness. Are you working excessive hours? Are you thinking of work and targets even during weekends? Sounds like you need to take some time to re-evaluate your processes. An effective sales person will be able to avoid burnout by having set processes and an ability to switch off. Take regular breaks, focus on something that benefits you, personally. Ensure that you don't purely focus on professional development. Never underestimate the benefits of personal development.

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2 Set Boundaries

In the demanding world of outside sales, it's easy to let work consume your life. Setting clear boundaries between work and personal time is essential for preventing burnout. Decide on work hours that you'll stick to and communicate them to your clients and colleagues. Make sure to truly disconnect during your off hours—no checking emails or taking calls. This dedicated time away from work will help you recharge and maintain a healthier work-life balance.

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Tom Brocklesby

Global Delegate Sales Executive
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You should always set a boundary. Have you booked annual leave? Is it a national holiday? Are you taking parental leave? If so. Turn off your work phone, resist the urge to check emails and DO NOT see if you've made sales. That can come with time. We live in a world that is dominated by schedule, commitment and ultimately success, it's important to understand that all of the above are unnecessary if you don't take the time to focus on yourself. Work does not dictate who you are. You dictate how you work.

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3 Optimize Schedule

Time management is a critical skill for avoiding burnout. As an outside sales professional, optimizing your schedule can mean planning your client visits geographically or setting specific days for office work and client meetings. This approach reduces travel time, maximizes efficiency, and provides structure to your week. By clustering appointments or utilizing technology for virtual meetings when possible, you can minimize stress and free up time for rest and personal activities.

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4 Nurture Relationships

Building and nurturing relationships within your industry can provide a support network that's invaluable for combating burnout. Connect with other outside sales professionals who understand the unique challenges you face. Sharing experiences and advice can offer new perspectives and coping strategies. Additionally, maintaining strong relationships with your clients can make your interactions more enjoyable and less draining, which can protect against burnout.

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5 Focus on Health

Your physical and mental health are your greatest assets in the fight against burnout. Prioritize activities that promote well-being, such as regular exercise, a nutritious diet, and adequate sleep. Exercise, in particular, can be a powerful antidote to stress, boosting endorphins and providing a mental break from work. Also, don't hesitate to seek professional help if you're struggling with stress or other mental health issues. Taking care of yourself isn't just good for you—it's good for business.

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6 Embrace Flexibility

The nature of outside sales often requires flexibility, but it's also important to embrace this trait in managing burnout. Be willing to adapt your strategies if something isn't working for you. If you're feeling overwhelmed, consider which tasks can be delegated or what responsibilities can be adjusted. Flexibility also means being open to taking breaks when needed and recognizing that it's okay to step back to preserve your long-term productivity and well-being.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tammy Renee

Leader for the 40+ Community | The Transformation Happens in the Pitch Room.
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When someone experiences burnout, they’re focusing on the wrong thing(s). Being burned out is a sign of selfishness. How are you going to get burned out serving others? The biggest mistake sales reps make is making it about them & their offer….it’s ALWAYS about solving the customer’s problem.

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Here's how you can combat burnout as an outside sales professional.

1

2

3

4

5

6

7

1 Recognize Signs

2 Set Boundaries

3 Optimize Schedule

4 Nurture Relationships

5 Focus on Health

6 Embrace Flexibility

7 Here’s what else to consider

Outside Sales

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Here's how you can combat burnout as an outside sales professional.

1

2

3

4

5

6

7

1 Recognize Signs

2 Set Boundaries

3 Optimize Schedule

4 Nurture Relationships

5 Focus on Health

6 Embrace Flexibility

7 Here’s what else to consider

Outside Sales

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