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Last updated on 2024年6月25日

Here's how you can choose the right podcast guests for interviews.

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Choosing the right podcast guests is essential for creating engaging and informative episodes. Your guests can significantly influence the quality of your content, the value you offer to your audience, and the growth of your listener base. When selecting guests for interviews, you want individuals who are not only knowledgeable but also have the ability to captivate your listeners with their stories and insights. Understanding your audience's interests and needs is the starting point for identifying guests who will resonate with them. It's a process that requires careful consideration and strategy, ensuring that every interview brings something special to your show.

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Sam Hajighasem

Growing B2B & Tech Brands on Social Media | Founder, Venture Media
??? SHOUVIK LAHIRI, MBA

3X Your Credibility, Visibility, and Leads as a Coach, Consultant, or Executive by Spending Just 1 Hour a Week |…
Lyndsay Phillips - Podcast Leverage/Repurposing???

Leverage & Repurpose Podcasting For Authority-Boosting Content That Attracts Leads & Clients

1 Guest Relevance

When you're planning your podcast episodes, consider the relevance of potential guests to your show's theme and audience. The right guest should align with your podcast's niche, contributing valuable insights or unique perspectives that your listeners are eager to hear. Think about what your audience is passionate about and seek out guests who are experts in those areas. This alignment not only keeps your content focused but also helps in establishing your podcast as a go-to source for specific topics or industries.

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??? SHOUVIK LAHIRI, MBA

3X Your Credibility, Visibility, and Leads as a Coach, Consultant, or Executive by Spending Just 1 Hour a Week | Leading Video and Audio??? Podcast Producer | ?? Content Marketer | ?? Personal Branding Specialist
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Choosing the right guests for your podcast is crucial for its success. When I look for potential guests, I prioritize relevance above all else. This ensures that every episode delivers valuable insights or fresh perspectives that resonate with listeners. By focusing on relevance, you keep your content on-point and build credibility in your niche. This approach has helped me establish my podcasts as authoritative sources in their respective fields, attracting loyal listeners who trust the quality and relevance of the content. So, whether you're starting a new podcast or looking to improve your current lineup, always prioritize guest relevance—it's the key to engaging your audience and growing your podcast's influence.

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2 Audience Appeal

Understanding your audience's preferences is crucial in selecting guests who will truly appeal to them. Consider conducting surveys or monitoring feedback to gauge the types of personalities, expertise, or stories your listeners find most engaging. This information can guide you in choosing guests who are not only relevant but also have the charisma or experience that your audience loves. Remember, a guest's appeal can significantly boost listener engagement and encourage sharing, which in turn can help grow your podcast.

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3 Expertise Level

The expertise of your podcast guests is a critical factor in providing value to your audience. Look for individuals who are well-respected and knowledgeable in their field, as they can offer in-depth insights and credible information. However, ensure that they can communicate complex ideas in an accessible way that resonates with your listeners. A balance between expertise and relatability is key to keeping your audience informed and engaged.

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Sam Hajighasem

Growing B2B & Tech Brands on Social Media | Founder, Venture Media
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Prioritize those with strong expertise and respect in their field to provide valuable insights. However, it's equally important that they can simplify complex ideas for your audience. Balancing expertise with relatability ensures your listeners stay informed and engaged, making each episode both educational and enjoyable.

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4 Personality Match

A guest's personality can make or break an interview. Choose guests whose energy levels and demeanor match the tone of your podcast. If your show is laid-back and humorous, a guest with a similar vibe can enhance the listening experience. Conversely, a more serious podcast might benefit from guests with a reflective and informative style. The right personality fit ensures a natural and engaging conversation that aligns with your show's brand.

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Lyndsay Phillips - Podcast Leverage/Repurposing???

Leverage & Repurpose Podcasting For Authority-Boosting Content That Attracts Leads & Clients
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I learned this the hard way. I've rushed and invited guests on my show, or said yes to a pitch, without listening to any of their past interviews or vetting them. The interview I had with them was so tough - there wasn't a lot of back and forth, the answers to questions were so short and hard to work with. Their energy level was so flat. From then on, I always listen to episodes they were on, I look at some of their videos to see their mannerisms, tone and energy. Someone may look good 'on paper', but if their conversation skills and energy is not a fit for you or your show, the episode you record will reflect that. Worth spending that extra time!

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5 Availability & Promotion

Consider the availability of your potential guests and their willingness to promote the episode. Scheduling can be a challenge, so finding guests who are flexible and punctual is important. Additionally, guests who are active on social media or have a significant following can help promote the episode to a wider audience. This mutual promotion is beneficial for both your podcast's growth and the guest's exposure.

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6 Follow-Up Potential

Finally, think about the long-term relationship potential with your guests . Guests who can provide follow-up content or become recurring contributors add continuity and depth to your podcast. They can help build a narrative over time or provide updates on evolving topics. Establishing lasting relationships with guests can lead to a more dynamic podcast and a stronger community around your show.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can choose the right podcast guests for interviews.

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1 Guest Relevance

2 Audience Appeal

3 Expertise Level

4 Personality Match

5 Availability & Promotion

6 Follow-Up Potential

7 Here’s what else to consider

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