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Last updated on 2024年7月5日

Here's how you can choose the perfect business location as an entrepreneur.

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Choosing the right business location is a critical decision for any entrepreneur. It can impact your operational costs, revenue potential, and overall success. As you embark on this journey, remember that the perfect spot isn't just about foot traffic or aesthetics; it's where your business can thrive while aligning with your strategic goals. Keep in mind accessibility for customers and employees, the nature of competition in the area, and the local economic climate which can all play pivotal roles in your business's performance.

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Simone Grizotti

Consultora de RH | Recrutamento & Sele??o | Treinamento | Headhunter | Especialista em LinkedIn e Currículo

1 Assess Needs

Your first step is to thoroughly assess the specific needs of your business. Consider what your business requires to operate efficiently. For a retail store, high foot traffic might be crucial, whereas a manufacturing business might prioritize space and logistics. Think about the proximity to suppliers , the need for parking, and the kind of space you need not just for now, but for future growth. Remember, your location should facilitate your business's operations, not hinder them.

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Simone Grizotti

Consultora de RH | Recrutamento & Sele??o | Treinamento | Headhunter | Especialista em LinkedIn e Currículo
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- Conhe?a seu público-alvo. - Certifique-se de que seu local é fácil de chegar, tanto de carro quanto de transporte público. - Escolha um local com bom movimento para aumentar a visibilidade do seu negócio. - Tenha certeza de que você pode arcar com os custos iniciais e mensais sem comprometer suas finan?as. - Garanta que a disposi??o do espa?o atenda bem às suas opera??es e à experiência do cliente. - Verifique se o local está em conformidade com as regulamenta??es. - Certifique-se de que a área é segura para seus clientes e funcionários, e considere sistemas de seguran?a se necessário.

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Ediccson Isaac Redondo Borges

Planificación estratégica y Liderazgo de equipos. La fuerza esta en el resultado!! Orlando, Florida.
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Seleccionar la ubicación perfecta para tu empresa es un paso vital para el éxito. Primero, define claramente tu mercado objetivo y busca áreas donde estén concentrados. Analiza la competencia en la zona para entender el mercado y diferenciarte. Considera la visibilidad de tu negocio: estar en una calle principal o en un centro comercial puede aumentar la afluencia de clientes. Además, evalúa los costos asociados y asegúrate de que se ajusten a tu presupuesto. Una buena ubicación puede ser el factor decisivo para el crecimiento y prosperidad de tu negocio.

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Bautista Bitar

CEO en Tactic Trends | Top Voice Consultoría??| Especialista en embudos High Performance | Estrategias personalizadas para potenciar tu presencia en redes sociales
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En mi experiencia lo mas importante a tener en cuenta en estos casos es si la ubicación tiene buena visibilidad y está en una zona de alto tráfico peatonal o vehicular. Otra cosa importante en cuanto a las necesidades es que debes considerar la proximidad a servicios como bancos, restaurantes y tiendas para el bienestar de tus empleados.

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2 Research Demographics

Understanding the demographics of your potential locations is essential. You need to know who lives there, their spending habits, and if they align with your target market. A location bustling with millennials might be perfect for a trendy coffee shop, but not so much for a luxury antique store. Also, consider the workforce in the area: does the local talent pool have the skills your business will rely on? Aligning your location with your market can significantly impact your success.

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Bautista Bitar

CEO en Tactic Trends | Top Voice Consultoría??| Especialista en embudos High Performance | Estrategias personalizadas para potenciar tu presencia en redes sociales
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Aquí en cuanto a la demografia un punto a tener en cuenta principalmente en paises de Latinoamerica te conviene investigar la seguridad del área y la tasa de criminalidad. Analiza el ambiente de negocios en la zona, incluyendo la limpieza y el atractivo general.

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3 Analyze Competition

Take a close look at the competition in your desired area. Being close to competitors can be beneficial if you're confident in your competitive edge and can tap into an existing customer base. However, if the market is saturated, you might struggle to gain a foothold. Analyze the competitors' strengths and weaknesses and decide if you can offer something better or different. This could be a unique selling proposition , superior customer service, or innovative products.

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Bautista Bitar

CEO en Tactic Trends | Top Voice Consultoría??| Especialista en embudos High Performance | Estrategias personalizadas para potenciar tu presencia en redes sociales
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Una cosa que he encontrado importante en el caso de analizar la competencia es primero que nada la proximidad: Evalúa si estar cerca de la competencia es beneficioso (atrae más clientes) o perjudicial (saturación del mercado). Otro punto es la diferenciación que puedas llegar a lograr: Considera cómo tu ubicación puede ofrecer algo diferente a tus competidores.

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4 Consider Costs

Cost is a major factor when choosing a business location. You need to balance between a prime location and what you can afford . High-traffic areas often come with higher rent or purchase prices. Ensure you understand all costs involved, including rent, utilities, taxes, and any renovations the space may require. It's important to have a clear budget and stick to it, as overspending on location can strain your finances and impede other areas of your business.

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Bautista Bitar

CEO en Tactic Trends | Top Voice Consultoría??| Especialista en embudos High Performance | Estrategias personalizadas para potenciar tu presencia en redes sociales
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Segun lo que he visto en mi entorno aca hay dos aristas importantes. Primero debes analizar el alquiler y/o la compra: Investiga los costos de alquiler o compra en diferentes áreas. Y lo que mucha gente no tiene en cuenta son gastos operativos: Ten en cuenta los gastos adicionales como impuestos, servicios públicos, seguros y mantenimiento.

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5 Evaluate Accessibility

Accessibility is crucial for both customers and employees. Your location should be easy to find and reach via various modes of transportation. If your customers can’t get to you easily, they're less likely to return. Similarly, if your employees face a difficult commute, it could affect staff retention and satisfaction. Look for locations with good road links, public transport options, and if applicable, parking facilities. The easier it is to access your business, the better it is for everyone involved.

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6 Review Contracts

Before finalizing a location, review all contracts and agreements meticulously . This includes lease agreements or purchase contracts. Understand the terms, conditions, and any clauses that could affect your business operations. Look out for hidden costs or restrictions on signage, renovations, or subleasing. It’s often worth investing in legal advice to ensure that you're not agreeing to unfavorable terms that could cause issues down the line.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Gabriel Lopez-Barrera

XR Innovation & Development Director at Disruptive Studio | CEO & Co-Founder at Kargo Mx | Business Professor at Tec de Mty | Consultant in Finance, Entrepreneurship, Market Growth, Startups & Business Strategy.
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En esta era de la inmediatez, de la hiperconectividad, del trabajo a distancia, las ubicaciones físicas pasan a 2do plano. Evalúa realmente si tu modelo de negocio necesita un espacio, sobre todo si vas empezando o si puedes controlarlo desde tu laptop aprovechando los servicios existentes para facilitar la administración remota.

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Here's how you can choose the perfect business location as an entrepreneur.

1

2

3

4

5

6

7

1 Assess Needs

2 Research Demographics

3 Analyze Competition

4 Consider Costs

5 Evaluate Accessibility

6 Review Contracts

7 Here’s what else to consider

Career Development

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Here's how you can choose the perfect business location as an entrepreneur.

1

2

3

4

5

6

7

1 Assess Needs

2 Research Demographics

3 Analyze Competition

4 Consider Costs

5 Evaluate Accessibility

6 Review Contracts

7 Here’s what else to consider

Career Development

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感谢您的反馈

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