Here's how you can capitalize on your personal brand for post-layoff opportunities.

Understanding Your Core After a layoff, it’s essential to take a pause and reflect on your career path and personal brand. This period allows you to realign with your passions and core strengths. Ask yourself: 1. What aspects of your previous roles brought you the most satisfaction? (problem solving nature, working in a team etc..) 2. Which of your skills were most recognized and appreciated by colleagues and supervisors? (attentiveness, positivity, way of work or addressing the issue, organizing the task etc..) 3. What unique value do you consistently bring to teams and projects? This way it gives more time to analyze self and work towards it.

The best answer for this is - To build your Personal brand Because your Personal brand works for you 24/7 , even if you're a full time employee I have started building my personal brand even while having a full time job and it was the best decision I've ever took :) Start leveraging it and you'll be amazed by the opportunities you'll bring in

Take time to reflect on your career journey, achievements, and what you truly want your next steps to be. This introspection can help clarify the direction you want your career to take and ensure your personal brand aligns with these goals. Reflection also helps identify the core strengths and values that you should emphasize in your personal brand.

Implement the STAR (Situation, Task, Action, Result) method to highlight achievements and impact, making your resume stand out. Gather testimonials and endorsements on LinkedIn to build credibility and showcase your expertise through third-party validation. Use the SCQA (Situation, Complication, Question, Answer) framework to create compelling case studies that demonstrate your problem-solving abilities. Keep Bossing Up

Think about your talents and interest. If you follow your passion, opportunities will come to you. How do I add value to my society? What do I need to work on?

Whilst you update your personal branded assets, consider reviewing your recommendations and testimonials for LinkedIn. Ask your colleagues, managers and stakeholders for a recommendation. Personalise the ask by complimenting what projects you enjoyed collaborating with them on which can help influence the direction of their testimonials.

When you start to build your profile Here are a few things to keep in mind 1. You have to optimise your profile based on the niche / service you want to offer 2. Make your headline and banner more about the set of people you want to work with and how you can help them 3. Keep your About section updated with the things you have done (in case if you're looking for a job) or else make it to reflect the challenges and transformation related to your niche audience. 4. Network with people , give them value upfront and this way you can get their testimonials or recommendations to start charging more. ( Also to look for a new job) 5. Keep posting content around your niche to make yourself as a thought leader in that industry !

Update your resume, LinkedIn profile, personal website, and any other professional materials to reflect your current skills, experiences, and professional goals. Make sure they all convey a cohesive and compelling narrative about who you are, what you've achieved, and what you are capable of accomplishing in the future.

Networking can be a big game changer if you know how to do it strategically ! Here are a few ways to do 1. Start looking out for people who are in the same role / industry, you can send them personalised note and connect with them further 2. Look out for people with whom you want to work with , either the employer or your Target audience for your service. You can send them a request ( here while sending a request make it more about them) 3. Ask thoughtful questions to showcase your interest and that's how you build a genuine connection 4. After that, you can get on a networking call hoping to let them know you're looking to learn more about their journey That's how you can start building your network and slowly work together

Identify and reach out to industry leaders and influencers using the 3-3-3 method (3 messages, 3 interactions, 3 follow-ups). Develop a networking matrix to categorize contacts by their influence and relevance, ensuring you prioritize high-impact connections. Leverage the power of Mastermind Groups to collaborate with like-minded professionals and expand your reach and insights. Keep Bossing Up

Activate and expand your network. Reach out to former colleagues, industry connections, and friends. Let them know about your situation and the opportunities you’re seeking. Networking can often lead to new opportunities that are not advertised publicly. Ensure your interactions reflect your personal brand’s attributes, such as professionalism, resilience, and expertise.

Expanding your network should be an ongoing task you work on daily. Connecting with former clients, colleagues or classmates is low-hanging fruit, as LinkedIn will show you these under "My Network" (for the latter two categories). When expanding outside your known network, use LinkedIn search to find potential customers or companies you want to work for. Reaching out with a simple note increases the likelihood of acceptance.

Outro ponto que n?o podemos descuidar é a nossa rede de contatos, pois ela será crucial em um período pós demiss?o. Construir boas rela??es em redes vai muito além de apenas curtir conteúdos, é necessário ser autêntico, contribuir de alguma forma com as pessoas demonstrando que estamos buscando conex?es e n?o apenas números. Eventos da sua área de atua??o s?o uma excelente oportunidade de conhecer pessoas e se conectar, além de nos trazer atualiza??es de mercado na nossa área.

Apply the principle of reciprocity by offering free advice, resources, or connections to your network, fostering goodwill and future support. Create a value ladder where you provide increasing levels of value through content, consultations, and collaborations, building deeper relationships. Host webinars or workshops that demonstrate your expertise, positioning you as a thought leader and valuable resource in your field. Keep Bossing Up

Find ways to offer value within your network. This could be through sharing insightful articles, offering help on projects, or providing consultation based on your expertise. Showing your willingness to contribute and support others reinforces a positive image and keeps you at the forefront of potential opportunities.

Offering value to your potential employer or partner is the most important matter that you may want to consider. The common question we hear is “What do you bring to the table?” Even though one may have been working for years and this question can be quite daunting and overwhelming. Why? Because they’ve never had deep thoughts. They are always eager to show what they have done in the past and their achievements. All good with that. But, have they thought about the person or organization at the other end in terms of what do they want and need to drive growth or value? Rarely such thoughts are given importance. In essence: 1. Think from the organization’s perspective. Not yours. 2. Do thorough research on the organization and issues.

Use every experience to reflect on your learnings which can be your source of inspiration for content. Your content must show your authentic self and offer value to the audience. Embracing content is an opportunity for you to showcase additional skills such as communication, empathy, creativity, content writing, video editing or community leadership as well as thought leadership related to your professional discipline. Your content should aim to inspire others who may have similar experiences to you or are keen to support you in your success.

Use the HERO, HUB, HELP content framework to structure your content strategy, ensuring a mix of flagship, regular, and supportive content. Incorporate the Hero’s Journey narrative into your content to make it relatable and engaging, connecting deeply with your audience. Repurpose content across multiple platforms using the COPE (Create Once, Publish Everywhere) strategy to maximize reach and impact. Keep BOSSING up!

Don't be scared to share original content! You don't need to share daily, but regular content sharing can expand your reach and influence potential customers or employers. Think about what 2-3 topics you are an expert on, and then start keeping a list of what you could say about them. Keeping a file of ideas is an easy way to keep this moving!

Create and share content that demonstrates your expertise and thought leadership. Write blog posts, create videos, or start a podcast relevant to your industry. This content can attract attention from potential employers or collaborators who are interested in your skills and insights.

It's all a question of mindset. If you cannot bury the past, the past will bury you. Focus on the present and what you can control. Forget the noise. Life is too short. Always think about what you can bring to the table. Conversely adding value has to be mutually inclusive. What value can the other person offer you for the next opportunity? It has to work two ways.

Maintain a positive and proactive attitude. Positivity is a critical component of your personal brand, especially when facing the challenges of a layoff. Staying optimistic and forward-looking can inspire confidence in your professional network and potential employers.

Maintaining a positive attitude during challenging times like a layoff is indeed essential. It’s inspiring to remember that our outlook can significantly influence our personal brand and how others perceive us. Staying proactive and open to new opportunities not only keeps us motivated but also paves the way for unexpected and rewarding paths. The article is a great reminder of the power of resilience and optimism!

Losing your job can be emotionally devastating, but you’re not alone. Being laid off is more common than you think. Look on to some of the world’s most famous people who got fired from their jobs, like Oprah Winfrey, Walt Disney, Steve Jobs, Dorie Clark, Lee Iacocca, Mark Cuban. The list is actually quite long. Just like these individuals, there are many options out there for you if you lose your job, so don’t be too hard on yourself. Take time to reflect on how others perceive you and how you perceive yourself. Identify any gaps between your current brand and where you want to be. What you want to achieve in your next career phase. Use this opportunity to reinvent yourself and your brand. Your personal brand is your career insurance.

Skills Development: Use the time post-layoff to upgrade your skills or learn new ones relevant to the direction you want your career to go. This not only enhances your employability but also adds to your personal brand. Professional Visibility: Increase your professional visibility by attending industry conferences, webinars, and networking events, either virtually or in person. Being seen and heard in professional circles can lead to unexpected opportunities. Feedback: Seek feedback on your personal brand from trusted sources. This feedback can provide insights into how others perceive you and where you might need to make adjustments.