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Here's how you can build a strong personal brand while changing careers.

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Changing careers can be as exciting as it is daunting, especially when it comes to maintaining a strong personal brand. Your personal brand is the unique combination of skills and experiences that make you stand out in the professional world. As you pivot into a new career path, it's critical to adapt and evolve your brand to align with your new direction. This means redefining your value proposition, leveraging your transferable skills, and ensuring that your online presence reflects your new career goals. By thoughtfully managing your personal brand, you can make a smooth transition and establish yourself as a credible professional in your new field.

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Reena Washington, MBA, CPCC

Career Coach + HR Consultant | Empowering professionals to own their careers with confidence and clarity
Vanessa BIRMAN

J'aide les entrepreneurs déterminés à traverser la crise en lan?ant des offres alignées et rentables!??| Je transforme…
María José Alemparte Pizarro

Career Consultant | Asesora de Gestión de Carrera | HR Business Partner

1 Assess Values

To start building a strong personal brand during a career change, it's essential to assess your core values and how they align with your new path. Reflect on what drives you, the impact you want to make, and the reputation you wish to establish. This self-awareness will serve as the foundation for your personal brand, guiding your actions and how you communicate your brand to others. Ensure that your values are evident in every aspect of your professional presence, from your resume to your social media profiles, so that potential employers and colleagues can quickly understand who you are and what you stand for.

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Vanessa BIRMAN

J'aide les entrepreneurs déterminés à traverser la crise en lan?ant des offres alignées et rentables!??| Je transforme les cadres invisibles en leaders influents.| Coach Leadership & Carrière TOP 50 Linkedin (Favikon)
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L'évaluation des valeurs permet d'identifier ce qui fait notre unicité et constitue un socle quel que soit le poste occupé. Prendre conscience de notre singularité permet de savoir comment le communiquer et de faire ressortir les compétences transférables d'une expérience professionnelle à une autre. C'est la démarche préalable à la création d'une marque professionnelle!

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Brenda Ferreira

Recrutadora l BPO de RH l Especialista em Análise Comportamental l Mentora de Carreira l Palestrante l Top Voice LinkedIn em RH, Recrutamento e T&D l Headhunter l Jobhunter l Analista DISC l DHO l Consultora de RH
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Construir uma marca pessoal forte durante uma mudan?a de carreira é essencial para se destacar e prosperar. Primeiramente, identifique seus valores, habilidades e paix?es para alinhar sua nova jornada profissional. Em seguida, desenvolva uma presen?a digital consistente e autêntica que reflita seus objetivos e expertise. Utilizar redes sociais e blogs para compartilhar insights e conectar-se com a comunidade certa também é fundamental. Além disso, busque oportunidades de networking e colabora??o para expandir sua influência e visibilidade na nova área. Por fim, mantenha uma narrativa coesa e positiva que transmita sua jornada e aspira??es aos outros.

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Giovanni Rodriguez

Passionate about the hospitality industry| Luxury Segment | MICE Specialist | Weddings ?????? Passover events
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1. Identifica tu Valor único *Autoevaluación: Reflexiona sobre tus habilidades, experiencias y pasiones. ?Qué te hace diferente? ?Qué puedes ofrecer que otros no pueden? - *Transferencia de Habilidades: Destaca cómo tus habilidades actuales pueden aplicarse en tu nueva carrera. Por ejemplo, tu experiencia en ventas y liderazgo en la industria hotelera puede ser valiosa en muchas otras áreas. - 2. Define tu Audiencia Objetivo *Investigación de Mercado: Investiga tu nueva industria para entender quiénes son los principales actores y quiénes podrían beneficiarse de tu experiencia. *Networking: Conéctate con personas en la nueva industria a través de redes profesionales como LinkedIn, eventos de la industria y grupos profesionales.

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2 Define Expertise

Your expertise is a key component of your personal brand. As you change careers, identify the skills and knowledge that are transferable to your new industry. Highlight these strengths in a way that showcases your expertise and positions you as a valuable asset, even if your experience isn't directly related to the new field. This might involve updating your professional profiles, crafting a compelling narrative about your career journey, and engaging with content that demonstrates your interest and proficiency in your new career choice. By clearly articulating your expertise, you can build credibility and make a strong impression on those in your new professional community.

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Beatriz B.

HR Business Partner | People & Culture | Desenvolvimento Organizacional | Gest?o de Talentos | Mentoria de Carreira | Recoloca??o e Transi??o Profissional
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Acredito que este ponto é o principal quando falamos sobre transi??o de carreira: identificar o que você já domina na sua área atual que mesmo que indiretamente te tornará um profissional diferenciado na nova área.

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Gisella Dobal

Asesoría Ejecutiva ?? Orientación Laboral Empleabilidad ?? Marca Personal y Carrera | Capacitación | Facilitadora ????LINKEDIN????Programas Embajadores LinkedIn I Gestión del Talento ?? Employer Branding
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Una buena manera de desarrollar tu marca personal es compartiendo informacion que aluda a tu expertise en las redes para ir construyendo autoridad en tu metier.

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3 Update Online

In today's digital age, your online presence is a significant part of your personal brand. When changing careers, it's crucial to update your online profiles, such as LinkedIn, to reflect your new career goals and expertise. Use professional language that resonates with the industry you're entering and highlight relevant projects or experiences. Engage with content related to your new career field by sharing articles, joining discussions, and connecting with industry leaders. A well-curated online presence can help you network effectively and be discovered by potential employers or collaborators in your new field.

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Reena Washington, MBA, CPCC

Career Coach + HR Consultant | Empowering professionals to own their careers with confidence and clarity
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Building a strong online presence was crucial during my shift from retail to HR. My LinkedIn profile initially focused on customer service skills, which are valuable, but not what HR professionals showcase. I revamped my profile to highlight transferable skills like building relationships, conflict resolution, and fostering positive work environments. I also started engaging with HR content, joining relevant groups, and connecting with HR professionals. It wasn't an overnight change, but within a few months, I saw a significant increase in recruiters reaching out and feeling more confident about my HR qualifications.

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4 Network Strategically

Strategic networking is vital for building a personal brand during a career change. Focus on connecting with individuals who can provide insights into your new industry or offer opportunities for collaboration. Attend industry events, join professional associations, and participate in online forums to meet like-minded professionals. When networking, be genuine and express your passion for your new career path. Remember to also nurture existing relationships, as they can often provide support and advice during your transition. Effective networking will help you gain visibility and establish your brand within your new professional community.

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Gisella Dobal

Asesoría Ejecutiva ?? Orientación Laboral Empleabilidad ?? Marca Personal y Carrera | Capacitación | Facilitadora ????LINKEDIN????Programas Embajadores LinkedIn I Gestión del Talento ?? Employer Branding
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Participar en grupos de profesionales en Linkedin afines a tu area te dara la posibilidad de interactuar con personas que quizas no hubieras conocido de otra manera. Procura identificar en esos grupos a contactos de valor para tu comunidad. Responder

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5 Communicate Clearly

Clear communication is fundamental to establishing a strong personal brand. Whether it's through your resume, cover letter, or during interviews, articulate how your past experiences have equipped you with unique perspectives and skills that are beneficial to your new career. Practice telling your story in a way that connects the dots between where you've been and where you're heading. By communicating your brand clearly, you can help others understand your value proposition and the distinct qualities you bring to your new career field.

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María José Alemparte Pizarro

Career Consultant | Asesora de Gestión de Carrera | HR Business Partner
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Como consultora de carrera y empleabilidad, recibo decenas de CVs para revisar y mejorar. La cantidad de potencial no aprovechado de algunos es abismal, se trata no solo de claridad, sino tambien de honestidad y comunicación estratégica a la hora de describirte a ti y lo que has hecho, lo cual no es tan fácil a simple vista. ChatGPT es un buen comienzo y si se puede, asesorarse es una buena oportunidad.

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Gisella Dobal

Asesoría Ejecutiva ?? Orientación Laboral Empleabilidad ?? Marca Personal y Carrera | Capacitación | Facilitadora ????LINKEDIN????Programas Embajadores LinkedIn I Gestión del Talento ?? Employer Branding
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El extracto de LinkedIn es un buen lugar para contar tu historia incluyendo datos significativos de tu historia asi como tu diferencial

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Jess Barney Wagner

L&D at The Trade Desk | Gallup Coach | Yoga Teacher | Content on personal development and career growth ??
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The way you brand your career transition is key. Focus on the transferrable skills you built in your former career and how they'll help you be successful in your future role. Humans are hard-wired for stories so be sure you've crafted the strongest narrative around why you were destined for this path all along. Make it punchy and dynamic. No one wants to give a job to someone who isn't thrilled about the opportunity.

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6 Embrace Adaptability

Embracing adaptability is crucial when building a personal brand amidst a career change. The ability to learn quickly and adjust to new environments is an attractive quality to employers and colleagues alike. Show that you are open to new challenges and eager to grow by seeking out professional development opportunities related to your new career. Displaying adaptability not only helps in personal growth but also reinforces the strength of your personal brand as someone who is resilient and capable of thriving in diverse circumstances.

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Julia Huesa-Rico

????On leave, see you after my body building project and aftercare!?????? Sr Talent Acquisition Partner at GlobalM | Powering Innovation through People | Talent Acquisition & Tech Innovation Lead Ex-Amazon | Ex-Adobe
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When changing careers, start by assessing your core values and how they align with your new path. Reflect on what drives you and the impact you want to make; this will guide your actions and communication. Highlight your transferable skills to showcase your expertise, even if your experience isn't directly related to the new field. Update your online profiles, especially LinkedIn, to reflect your new goals and engage with industry-relevant content. Network strategically by connecting with industry leaders and participating in events. Clearly communicate your story, emphasizing how your past experiences equip you for your new career, and embrace adaptability to thrive in new environments.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can build a strong personal brand while changing careers.

1

2

3

4

5

6

7

1 Assess Values

2 Define Expertise

3 Update Online

4 Network Strategically

5 Communicate Clearly

6 Embrace Adaptability

7 Here’s what else to consider

Career Management

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Here's how you can build a strong personal brand while changing careers.

1

2

3

4

5

6

7

1 Assess Values

2 Define Expertise

3 Update Online

4 Network Strategically

5 Communicate Clearly

6 Embrace Adaptability

7 Here’s what else to consider

Career Management

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感谢您的反馈

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