Here's how you can build a robust online presence for public speaking success.

Developing a distinctive and genuine brand that captures your individual voice and area of expertise is the first step towards developing a strong online presence for public speaking success. Establish your audience and niche, then show yourself as an authority in that field on a regular basis. Create a polished blog or website where you may post insightful essays, videos, and speaking engagements. Make use of social media channels to interact with your readers, offer advice, and connect with other industry experts. You will develop a strong online presence and gain credibility by continuously producing high-quality content and engaging with your fans. This will open up speaking chances and help you cultivate a devoted following.

I believe the importance of personal brand has never been so important especially after we have moved into a world of social media with the forms of interaction have been completely transformed. While building your personal brand, not different than your offline persona, authenticity, sincerity and professionalism should still be the foundational pillars as the first level. On top of that, be consistent on the topics you have the experience, knowledge and data that you can use to articulate your points. By doing this, you will start building your "expert" stance as well as credibility as the second level. For the last level, share your knowledge and be of help to others. The value you add is directly proportional with what you give back

Building a robust online presence that can set you apart is simply tell your story, connect with people & have fun doing it!

Become SOCIAL on social media. Want to become popular online? Care about people and solve problems. My first six years I spent hours each day engaging with people. The best thing to be is present on social media.

I used to hold back things I wanted to say, maybe because I thought I'd say the wrong things? or I wanted to find the right moment to get the message across? I'm not sure really. But what I learned as a result from missed opportunities, was to work on my communication. It takes practice and thought to approach a full room of people and keep them entertained for any amount of time. It takes social skills and confidence that if someone does not build, might find it difficult to get their say in with things and build relationships with one person let alone a full room. Social media is a great tool, but twenty years ago it wasn't a factor in people's day. LinkedIn caps me here at 750 characters. Be social right now! Phone someone for a chat!

We are living in an era which I call the pinnacle of access. The accessibility to the tools, applications, learning, platforms, etc. has never been this much easy and this much within the grasp. There are many ways to learn more about creating more engaging content (sincerity and authenticity still being the bedrock) while you build your storytelling and make it shine with visuals / audio that keepsp your audience more engaged and encourage them to interact.

The blessing and the curse of public speaking is you have to keep your inventory up-to-date and continue to follow-up the trends, dynamics, social and economical developments that have impact on the topics you talk about. Though this may sound daunting to some, it's at the same time a blessing because you keep learning, add new information in your arsenal and also develop at the same time. Knowledge is the ultimate power and when used wisely, it will only help you to become better.

Every time you show up, virtually or in-person, you must provide value. I do this by creating a plan for how I will show up. For example, Q1 - I may release an e-book with high-value content. The next quarter, I may schedule speaking on podcasts and webinars. Again, offering great high-quality content. The goal is to showcase your expertise and personality. The more your target audience sees you present, the more they will come to know, like, and trust you.

The one trailblazing feature of online presence is perhaps you can track many information on website traffic, demographic information of the interactions, view times, view counts and another dozen of indicators that would help you with the fine granularity to understand your impact and based on that to asses whether you would need to steer your performance. Analytics are really helpful to increase interaction as well as fine tuning the next step, strongly recommended.