Here's how you can build a powerful personal brand in the Conference Organization field.

Building your personal brand is a journey. I would first start with writing down and understanding the following about yourself and what you are trying to accomplish: 1. What are your values 2. What are your passion areas? 3. How do you want to share your expertise with the online community? Videos?, Blogs? Whitepapers? Ebooks? Once you have that, you can create a content calendar. Be consistent, be persistent. Your following will grow if you consistently post good quality and valuable content. Expand your network - connect with people that share your interests, connect with influencers and conference organizers. Put yourself out there: Host a LinkedIn Live, or a webinar, invite guests to your webinars to expand reach. Good Luck!

The effort to market our brand is sometimes blurred by efforts to promote our versatility. The ONE structure that has stood the test of time is the pyramid: its foundation is broad and solid, and it gradually condenses to its apex - the pyramidion, which covered with gold, attracts lightning… So should be the building of one’s personal brand: an unmistakably solid foundation that covers a lot of ground, but at the apex is found the “gold” and it will attract. Let them see your literally broad-based foundation, and how every facet points to the high point of your product and productivity. Again, it WILL attract!

Something important to remember as you build your brand, personally or organizationally, is to remember to stay focused. It's easy to be pulled down many different paths or do too many things because they are either important or very interesting. While these other directions may be powerful or well intentioned, if they take you in too many different directions, it will dilute your message. Stay intentionally focused.

Consistency is the key! Make it a habit to post at the same time daily or weekly with value adding content. And, determine where your audience is most engaged.

I cannot agree enough with the importance of being genuine in building relationships. To me, this is foundational in networking. The strongest connection occurs when you know someone is being authentic. They're not trying to sell you their product in that moment and know they must start with trust, which is build upon authenticity. After that, you have someone who not only wants to work with you, but will also introduce you to others. That is the type of reputation and impression that stands the test of time and is how you grow professionally.

I once heard a Brand Manager tell her biggest secret for having a powerful and reputable brand - 'Be a Nice Person'! By doing this, it brings so many other attributes that are necessary for having a reputable brand: - Trust - Dependable - Consistency - Easy to work with. By being nice, you understand your customers concerns, you understand the trust that is put into you for success, and these attributes bring consistency and easy to work along side.

Consistency builds trust with customers. When a brand consistently delivers on its promises, meets customer expectations, and maintains a consistent quality of work, it establishes a reputation for reliability and trustworthiness. This trust is essential for customers to develop loyalty and long-term relationships with the brand.

Asking for feedback (forms, surveys etc) is really helpful. We did this at all our events and received insight we would both have otherwise.

Building a Powerful Personal Brand in Conference Organization Here’s how: 1. Identify Your Value: Highlight your unique skills and passions. My focus is on social justice and community empowerment. 2. Network Strategically: Connect with industry professionals and relevant organizations. 3. Be Consistent: Maintain a coherent message across all platforms. 4. Online Presence: Create a website and engage on social media. 5. Showcase Expertise: Share insights through blogs and speaking. 6. Seek Feedback: Continuously refine your brand. 7. Align with Passion: Reflect your true values. 8. Give Back: Mentor and support others. Personalizing your approach will create a powerful, authentic brand that stands out.

You are the only you that exists. The best presentations I have seen have been ones where the speaker allows you to get to know him or her in a unique manner. Their insights are the ones I remember the most, not the speaking to the slides or giving rote data points. Your personality is what makes you special. Let it shine.