Here's how you can build long-term relationships with customers in social selling using logical reasoning.

To understand your customer needs one must intently study the craft of selling: triggers, body language, word tracks, listening, product knowledge and the ability to understand all of the many interactions that take you from A to Z. It is not an inherent skill. It takes work.

It is of utmost importance in sales that you focus on selling value and not the product only. Understanding your customer's unique requirements and their pain areas can help you meet them where they are; This helps foster meaningful relationships where your customers are happy and satisfied with the products and services you have; Also builds trust which can open avenues for more business from the same customers.

Thoroughly understand your customers' needs. This involves active listening and logical analysis of their problems, desires, and pain points. Understand Their Needs Get to know your customers by analyzing their behavior, interests, and pain points based on what they share on social media. This provides insights to offer tailored solutions logically. Ask questions to better comprehend their goals and challenges. Listening carefully allows you to propose logical recommendations aligned with their objectives.

Active listening is a must. Never listen to reply. The last one to speak loses most of the time anyway. One thing I’ve learned is that people that like you, hear you but people that trust you, listen to you. You don’t have to be a heavy hitter with every sell. I’d rather sell $1,000.00 to a customer 1,000 times then sell one customer $10,000 for them to realize they were probably mislead.

Think! Think! Think! Building long-term relationships with customers in social selling requires engaging thoughtfully. Use logical reasoning to understand their needs and offer tailored solutions. Listen actively and respond with insights that add value. Provide consistent, helpful content that addresses their challenges. Show genuine interest in their success and follow up regularly. Not just with a Great Post or Thanks for posting, but some thought into it! By engaging thoughtfully and reasoning logically, you create trust and loyalty, essential for lasting customer relationships.

Use logical reasoning to address concerns and explain how your offerings can solve their issues. Provide Value Consistently Share helpful information and resources related to their industry or interests, positioning yourself as a knowledgeable, trustworthy source. This builds credibility logically. Offer guidance and advice addressing their specific concerns. Demonstrating expertise logically enhances your value proposition.

One thing years of the experience in the automotive industry has taught me is you are the biggest value. Take time with your customers before, during, and especially after the sell. That will boost your repeat business and referrals faster than anything!

When you use logical reasoning to assess feedback and results, you can make data-driven decisions that enhance your social selling strategies. The key is using logic to genuinely help customers while building trust over time through valuable interactions and thoughtful follow-up on social channels.

I’ve always used and taught the practice of A.R.M. yourself. Address not only concerns but likes as well. Reassure the customer that you listened to each and every one of them by reaffirming them… more than once if need be. Move forward with your customer even if you have to adjust the process and game plan. The steps of the process will always be the. Are but the process of how those steps are carried out may need to be moved around. This is how you allow your customer to feel like they are in control but they aren’t.