Here's how you can broaden your network in merchandising through informational interviews.

2 Reach Out

When initiating contact, be concise and respectful. Craft a personalized message expressing your admiration for their work and your desire to learn from their experiences in merchandising. Explain why you believe they would be the ideal person to talk to and suggest a short meeting at their convenience. Be flexible with timings and offer to meet in a way that’s easiest for them, whether it's a coffee meet-up, a phone call, or a video chat. Remember, your goal is to establish a connection, not to ask for a job.

3 Listen Actively

During the informational interview, your main job is to listen. Active listening involves paying close attention, asking follow-up questions, and showing genuine interest in what the other person is saying. This not only helps you absorb valuable information but also demonstrates that you are engaged and appreciative of their time. Remember to take notes, as this will help you reflect on the conversation later and can be useful for future networking opportunities.

4 Follow Up

After the interview, send a thank you note expressing gratitude for the time and knowledge shared. This is not only polite but also reinforces the connection you’ve made. Keep the door open for future interactions by suggesting that you’d like to keep in touch and update them on your progress. A thoughtful follow-up can turn a one-time conversation into a lasting professional relationship.

5 Expand Network

Use the information and advice gained from your informational interview to further expand your network. Your interviewee may suggest other people in the merchandising field whom you could talk to, or you might come across new names in your research. Reach out to these new contacts with the same respect and preparation as before. Over time, this can lead to a robust network of professionals who understand your interests and can provide support and guidance.

6 Stay Engaged

Maintaining the relationships you've built through informational interviews is key to a thriving network. Stay engaged with your new contacts by sharing relevant articles, congratulating them on their successes, and reaching out periodically with updates on your career. Social media platforms like LinkedIn can be particularly useful for keeping in touch. By staying active and involved in the merchandising community, you ensure that your network remains a strong asset for your career.