Here's how you can attract and retain top talent for your businesses using personal branding.

Defining = foundation of attracting and retaining top talent. Clearly articulated values create a sense of purpose and direction, resonating with like-minded professionals who share your vision. These should reflect your commitment to excellence, integrity, innovation, and employee well-being. Potential employees are more likely to be attracted to an organization where they see alignment with their personal values and a commitment to a positive workplace culture. Actionable Example: Regularly highlight stories and examples of how your company lives its values. Pro Tip: Use LinkedIn’s “Company Page” to consistently communicate your values through posts, videos, and employee testimonials #PersonalBranding

The massive exodus during 2019/2020 had nothing to do with people hating their jobs. Most people will stay working somewhere that has an atmosphere that they like. What does that mean? Company culture is SUPER important to people. We want to be around people that we resonate with, that we like, that we want to be like, that we admire, etc. By growing your personal brand, you will attract like-minded people to you. This doesn't mean you need to hire people just like you. It means you want to hire/work with people who share your core values and principles, that look at life and people the same way (similar) that you do.

One thing I've found helpful in attracting and retaining top talent is defining clear values. For us at People's Inc. 360, it's all about #workfromanywhere, offering the freedom to work from any location, and fostering a quest for rewards and team growth. We've created a gamified culture that encourages independence but also provides strong support pillars. Our goal is to help businesses grow and scale, benefiting the economy and, in turn, the people. By focusing on these values, we attract individuals who resonate with our mission and thrive in our unique environment. When candidates see that their work contributes to broader economic growth and personal development, it becomes a powerful motivator for those seeking meaningful employment.

Integrar autenticidad en todas las facetas de tu marca personal no solo atrae a personas afines, sino que también construye confianza y credibilidad entre tus seguidores y colaboradores potenciales. Fomenta un diálogo abierto y transparente sobre tus creencias y compromisos, tanto en línea como fuera de ella. Participa activamente en iniciativas y causas que reflejen tus valores, demostrando tu compromiso con el impacto positivo y la responsabilidad social. Al mostrar coherencia entre tus palabras y acciones, no solo inspiras a otros, sino que también estableces una base sólida para relaciones laborales significativas y duraderas.

Personal branding is a very powerful tool when it comes to hiring and retaining staff. I've seen businesses brand their founder so well that simply because of that, people want to work there.

Thought leadership is my jam. I think it's very underrated. Your expertise and personal brand are what people around you see and know about you. Thought leadership is a whole different level. It's when others respect what you say and think and seek out your opinion. The best way for anyone, at any stage, to get their message out, to build a personal brand, and to grow their thought leadership is through content that shows people who you are and what you are all about.

Creating content that showcases your expertise and thought leadership is crucial. I’m active on most large social platforms, and I also have an internal community on my website. Recently, I did a podcast about our company culture at People's Inc. 360, highlighting our mission, vision, and purpose. We use a mix content delivery to share our key messages. Engaging with our audience through comments, discussions, and live sessions helps form genuine connections. Providing valuable content not only builds your brand but also helps form relationships with potential employees who value your perspective.

Creating content that highlights your expertise can significantly boost your personal brand and attract top talent. ?? - Share case studies to showcase real-world applications of your strategies. - Host webinars to engage directly with your audience. - Publish thought-provoking articles on LinkedIn to reach industry professionals. - Create short, insightful videos to capture attention quickly. By consistently providing valuable content, you build credibility and attract like-minded professionals who appreciate your insights. ??

Engaging online is essential. I'm active on most large social media platforms, sharing insights and participating in discussions. This helps humanise our brand and makes it more relatable and attractive to top talent. Our HQ portal and town halls serve as internal hubs, but we also collaborate with external parties for events and activities, enhancing integration and collaboration. By engaging with others online, we create opportunities to network with professionals who might be the perfect fit for our business.

Posting and ghosting is the typical way most people use social media. They know they need to be posting but forget the real reason they are there. Relationships. When you combine using content in the right way - showing people who you are, what you are all about and how you can help them, with engagement, you really have success. Engagement is where the real growth happens because it's where you really build relationships. Thoughtful engagement is the key. Leave intentional comments that get engagement - leave value of course and ask questions to engage them.

Engaging online is crucial. Actively participate in industry-related discussions, respond to comments, and engage with other professionals' content. Show genuine interest in your network's contributions offer thoughtful insights. By being present and engaged, you create an online presence that reflects your company’s culture & values. This interaction not only builds your credibility but also fosters a sense of community, making your organization more appealing to potential employees. Actionable Examples: Comment on and share posts from industry leaders and potential candidates to show engagement and support. Participate in LinkedIn groups related to your industry and contribute valuable insights to discussions. #PersonalBranding

Building a community within your industry is key. At People's Inc. 360, our HQ portal and town halls are internal hubs for connection and growth. We also collaborate with external parties to host activities and a marketplace, enhancing integration and collaboration. While we start with our home base, our goal is to eventually work with partners and customers to create a more vibrant community. This not only positions our company as a hub for innovation but also attracts individuals who value being part of a dynamic professional community.

Fostering open communication channels and soliciting feedback from employees can help you understand their needs and concerns better. Creating a positive workplace culture that prioritizes employee well-being and development further strengthens your personal brand as a leader who cares about nurturing talent and fostering long-term success within your organization.