Here's how you can assess the performance of a Content Strategy professional using key metrics.

1 Traffic Metrics

Traffic metrics are fundamental in assessing the reach of your content. Look at the number of unique visitors , page views, and the amount of time users spend on your content. High traffic numbers can indicate that the content is attractive and accessible to your target audience. However, it's important to also consider the sources of traffic. A balance of organic, direct, and referral traffic suggests that your content is not only discoverable through search engines but also valued enough to be shared by others.

3 Conversion Goals

Conversion goals are directly tied to the effectiveness of your content strategy. You should track how well content leads to desired actions, such as newsletter signups, downloads, or purchases . These conversions are clear indicators of content that not only attracts attention but also persuades users to take the next step in the customer journey. A high conversion rate suggests that the Content Strategy professional understands the audience's needs and knows how to create compelling calls-to-action.

4 SEO Performance

SEO performance is a crucial metric for assessing content discoverability. Analyze keyword rankings, click-through rates (CTR) from search results, and the number of inbound links to your content . These metrics indicate how well your content is optimized for search engines and how it stands against competitors. A Content Strategy professional skilled in SEO ensures that your content not only reaches a wide audience but also attracts the right kind of traffic that could convert into leads or customers.

5 Content Quality

Content quality can be subjective, but there are ways to gauge it quantitatively. Look at metrics like the average time on page and content sharing rates . High-quality content typically results in longer read times and more shares, suggesting that users find it valuable enough to spend time with and to distribute within their networks. Also, consider the freshness of content and its relevance over time, which can affect user perception and engagement.

6 Audience Growth

Finally, audience growth is a testament to a sustainable content strategy. Monitor the growth rate of your followers or subscribers over time. A steady increase in your audience size indicates that your content is not only retaining existing followers but also attracting new ones. This metric is essential for long-term success, as it reflects the ability of your Content Strategy professional to adapt to changing trends and continuously deliver content that resonates with both current and potential customers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?